IFB Gaming

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What we do

We solve the Nation’s most entrenched social inequality issues with game-based science. At IFB, we place our primary emphasis on the convergence of playing (gaming) with lifelong learning, as well as the concepts of social (digital) inclusion and data poverty.

We mitigate challenges in contemporary game studies and we work for a prosperous, fair, equitable, inclusive and digital Nation where every citizen can fully benefit and participate during technology adoption maturity and beyond.

We specialise in identifying and leveraging the elements that render the gaming paradigm not only immersive and enjoyable but also educational, with a focus on human-centred solutions within UX, UI and CX.

Our comprehensive range of services encompasses consultations, research and research services, research participant recruitment and workplace training.

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