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Beyond Being Online: Rethinking Digital Inclusion for a Changing Society

IFB Gaming | Research and Insights

Beyond Being Online: Rethinking Digital Inclusion for a Changing Society

Having an internet connection does not necessarily mean having the confidence, capability or opportunity to participate fully in a digital society. It is time to look beyond access and ask what meaningful digital inclusion should achieve.

Digital Inclusion · Digital Participation · AI Literacy

Digital technology increasingly shapes how people learn, work, communicate, manage their finances, access healthcare and engage with public services. For many, these activities have become part of everyday life. Yet the ability to connect to the internet is not the same as having the confidence or capability to navigate everything that happens online.

A person may own a smartphone, use messaging applications every day and regularly access social media, while still finding it difficult to complete an online application, understand a digital financial service, manage a healthcare account or assess whether information generated by artificial intelligence can be trusted.

This distinction matters. If digital inclusion is measured primarily through access, device ownership or attendance at training sessions, important parts of people’s experiences can remain unseen.

Being online is a starting point. Meaningful participation is the objective.

1. The limitations of being online

For many years, conversations about the digital divide have understandably focused on whether people have access to the internet and suitable devices. These remain fundamental issues. Without reliable connectivity, an appropriate device and affordable access, many digital opportunities are simply out of reach.

However, access alone does not explain the full extent of digital exclusion. The quality of a person’s connection, the condition and suitability of their device, the cost of staying connected, the accessibility of services and the support available when something goes wrong all influence what people can do.

The distinction is reflected in the UK digital inclusion landscape. Good Things Foundation’s Digital Nation 2026 reports that 34 million adults are online with some form of digital barrier or vulnerability. It also reports that only one in three adults are comfortably online.

The wider picture

34m UK adults online with some digital barriers or vulnerabilities
1 in 3 Adults described as comfortably online
72% Adults lacking confidence using AI in daily life

Source: Good Things Foundation, Digital Nation 2026. Figures are drawn from the Foundation’s published evidence and should be read in the context of its stated definitions and methodology.

These figures challenge the assumption that digital exclusion is principally an issue for people who are completely offline. A substantial number of people are already connected but continue to experience barriers that limit the benefits they can gain from technology.

The policy challenge, therefore, is not simply to bring more people online. It is also to understand what happens after they connect.

2. Digital inclusion is a spectrum, not a binary state

Digital capability is rarely uniform across every part of a person’s life. Someone may be confident communicating with family online but less confident using digital banking. Another person may be comfortable searching for information but struggle to identify misleading content or protect their personal information.

A person may also have the necessary skills but lack a suitable device, affordable data or an accessible service. In other circumstances, the technology itself may create barriers through poor design, complex authentication processes or inaccessible interfaces.

This is why describing people simply as digitally included or digitally excluded can obscure important differences in their circumstances.

The UK Government’s Digital Inclusion Action Plan: One Year On recognises that digital inclusion involves access, skills, support and confidence, alongside the need for inclusive services and continued non-digital routes.

This broader understanding is important because people do not experience digital technology in isolated categories. Their ability to participate is shaped by the relationship between personal circumstances, technology, services and the support available around them.

For practitioners and policymakers, this raises a more useful question:

Rather than asking only whether someone is online, what can they do independently, where do they encounter difficulty, what support makes a difference and what opportunities remain beyond their reach?

3. The next digital divide is also about capability and confidence

Digital exclusion is not caused by a single barrier. It is often the result of several challenges interacting with one another.

  • Affordability: People may struggle with the ongoing costs of broadband, mobile data, devices and repairs.
  • Capability: Access to technology does not automatically provide the skills needed to complete unfamiliar or more complex tasks.
  • Confidence: Fear of making mistakes, losing money, compromising personal information or being misled can discourage people from using services.
  • Accessibility: Digital services may not adequately accommodate different disabilities, communication needs or ways of interacting with technology.
  • Support: People may need trusted assistance when learning something new, resolving a problem or dealing with a change in a digital service.
  • Relevance: People are more likely to engage when technology connects with something meaningful in their lives, rather than being presented as an abstract requirement.

These barriers can reinforce one another. A person who cannot afford reliable data may have fewer opportunities to practise. Someone who struggles with an inaccessible service may become less confident about using other services. A person who has learned a skill in one setting may not have the opportunity to apply it independently elsewhere.

Effective digital inclusion must therefore consider the conditions in which people use technology, not simply the skills they have been taught.

4. AI changes the conversation, but does not replace the fundamentals

Artificial intelligence is becoming part of the digital environment in which people study, work, communicate and access information. Its growing presence creates new opportunities, but also introduces new questions about confidence, privacy, reliability, safety and informed decision-making.

AI literacy should not be reduced to knowing which tools exist or how to write an effective prompt. People need opportunities to understand what these systems do, where their limitations lie, how their outputs should be evaluated and when human judgement remains essential.

They should also be able to make informed choices about whether and when to use AI. Digital inclusion should expand people’s agency, not create another expectation that everyone must adopt every new technology.

This is particularly important for people who are still developing foundational digital skills. Introducing AI without addressing connectivity, basic capability, accessibility and online safety risks creating another layer of inequality.

AI literacy should strengthen digital inclusion, not displace it.

People need the foundations to access and navigate the digital world, alongside the knowledge and confidence to understand emerging technologies and make decisions about their use.

The opportunity is to make AI learning practical, accessible and relevant to everyday life. This includes exploring how AI can support learning, communication, creativity and problem-solving, while developing the critical judgement needed to question its outputs.

5. From measuring activity to understanding progress

If digital inclusion is a journey rather than a single state, our approach to measuring it must reflect that complexity.

Counting devices distributed, sessions delivered or people attending workshops can provide useful information about activity and reach. These measures help organisations understand what they have delivered. However, they do not necessarily show what changed for the people involved.

A more meaningful approach asks what people can now do, whether they can apply their learning in different circumstances, whether they feel more confident making decisions and whether they can access opportunities that were previously difficult to navigate.

It should also recognise that progress is not always linear. People may develop confidence in one area while continuing to need support in another. Their circumstances may change, services may be redesigned and new technologies may introduce unfamiliar challenges.

Measurement should make these realities visible rather than forcing individual experiences into a simple success-or-failure category.

What should meaningful measurement consider?

  • Access: Does the person have suitable devices and reliable, affordable connectivity?
  • Capability: Can they complete relevant tasks and apply their skills in practical situations?
  • Confidence: Do they feel able to make informed decisions and approach unfamiliar digital activities?
  • Independence: Can they complete tasks without requiring the same level of assistance?
  • Transfer: Can they apply what they have learned in different settings and circumstances?
  • Participation: Has their ability to learn, communicate, access services or contribute to their community improved?
  • Continuity: What support remains necessary, and how can progress be sustained over time?

This approach does not diminish the importance of delivery data. Instead, it connects delivery to outcomes and helps organisations understand the difference between providing support and enabling lasting change.

6. From Devices to Impact: connecting support with outcomes

At IFB Gaming, we believe digital inclusion needs to be understood through the relationship between access, capability, confidence and participation. The objective is not simply to help people use technology. It is to support their ability to apply it meaningfully in their lives.

Our From Devices to Impact Digital Inclusion Toolkit reflects this principle. It encourages a broader view of digital inclusion, connecting foundational access and skills with practical application, emerging technologies and the opportunities people can pursue.

The IFB Stage Index extends this thinking by focusing on people’s changing needs, their progress through different stages of digital inclusion and the support or referrals that may be appropriate along the way.

These approaches are intended to support a more rounded understanding of digital inclusion. They are not a replacement for established national frameworks or sector-wide measurement initiatives. They contribute to the wider conversation about how organisations can better understand individual experiences and improve the support they provide.

From access to meaningful participation

A practical way to think about digital inclusion is to consider the connections between four dimensions:

01. Access Suitable devices, affordable connectivity and accessible services.
02. Capability The skills and understanding needed to use technology in relevant situations.
03. Confidence The ability to make informed choices, manage uncertainty and seek support.
04. Participation The opportunity to learn, contribute, connect and access wider opportunities.

These dimensions are connected rather than strictly sequential. A person may have access but need support with capability. Another may have developed strong skills but face affordability or accessibility barriers. The purpose is to understand the whole experience and respond to what is actually needed.

7. Building communities where participation is possible

Digital inclusion cannot be delivered by one organisation or sector alone. Individuals, community organisations, educators, employers, local authorities, public services, technology providers and policymakers all influence the conditions in which people participate.

Community-based support remains particularly important. Trusted local organisations can help people explore technology, build confidence, understand unfamiliar services and identify further support. They can also communicate the experiences of residents to organisations responsible for designing and delivering services.

However, the responsibility for inclusion should not rest entirely on individuals or frontline support providers. Organisations must also consider whether their systems are accessible, understandable and designed around the people expected to use them.

This requires a wider understanding of the relationship between people, technology and the systems around them.

IFB Gaming’s Seven Pillars of Future-Proofed Communities provides one way of exploring that relationship. It considers digital inclusion across interconnected areas of everyday life:

  • Digital Citizenship: Participation, responsibility and informed engagement in digital society.
  • Education: Lifelong learning, digital capability and access to knowledge.
  • Living: The role of technology in everyday life, independence and community connection.
  • Commerce: Access to financial services, economic activity and digital opportunities.
  • Healthcare: The ability to navigate digital health information and services.
  • Governance: Access to public services, information and opportunities to participate in civic life.
  • Safety and Security: The knowledge and support needed to navigate digital environments safely.

The value of this perspective is that it moves digital inclusion beyond a narrow discussion about technology. It recognises that digital capability affects how people experience services, exercise choices and participate in their communities.

8. A different question for the next chapter of digital inclusion

The next chapter of digital inclusion should not be defined solely by how many people have access to devices, how many connections are available or how many training sessions have been delivered.

These measures remain important, but they need to sit alongside a deeper understanding of people’s experiences and the opportunities available to them.

We need to understand whether people can use technology in ways that are relevant to their lives, whether they can make informed decisions, whether services work for them and whether they have the support needed to continue developing their capabilities.

We must also recognise that meaningful participation is not the same as constant technology use. People should have the knowledge and opportunity to engage with digital services where appropriate, while retaining access to human support and non-digital alternatives.

The measure of digital inclusion should not end with whether people can access technology. It should consider what that access makes possible.

For IFB Gaming, this is the direction of travel: from access towards capability, from capability towards confidence, and from confidence towards meaningful participation.

Digital inclusion is not a one-off intervention or a destination that people reach and leave behind. It is an ongoing process shaped by changing technologies, personal circumstances and the systems in which people live. Our approaches to learning, support, service design and measurement must evolve with it.

The IFB Gaming perspective

From access to systems. From systems to participation.

IFB Gaming is a London-based research and learning organisation working at the intersection of play, lifelong learning and social exclusion. We explore how inclusive approaches to technology and learning can help people develop capability, confidence and meaningful opportunities to participate.

Explore our work and join the conversation about the future of digital inclusion.

Evidence and further reading

This article draws on published research and policy evidence to inform the discussion about digital inclusion, capability and participation.

  1. Good Things Foundation. Digital Nation 2026 . National evidence on digital exclusion, barriers, vulnerabilities and the benefits of digital inclusion.
  2. UK Government. Digital Inclusion Action Plan: One Year On . Government progress and priorities concerning access, skills, support and inclusive digital services.
  3. Good Things Foundation. Only 1 in 3 UK adults are comfortably online as new data exposes hidden barriers facing 34 million people .
  4. UK Government. A Safe, Informed Digital Nation . Policy considerations concerning media literacy and informed participation in digital society.

About IFB Gaming
IFB Gaming is a London-based research and learning organisation exploring the intersection of play, lifelong learning and social exclusion. Its work considers how digital inclusion, accessible learning and community participation can contribute to more inclusive futures.

© IFB Gaming. All rights reserved.

Winter Data Care 2026/27: An Invitation to Invest in Digital Inclusion

IFB Gaming | Winter Data Care 2026/27

Winter Data Care 2026/27: An Invitation to Invest in Digital Inclusion

Help IFB Gaming work towards supporting 50 people this winter. We are inviting local businesses, corporate partners, funders, technology providers and community organisations to contribute funding, devices, connectivity and expertise to address digital exclusion.

Digital inclusion is a community resilience issue

Access to the internet increasingly shapes how people use healthcare, navigate public services, pursue employment, support learning and maintain relationships. For people without a suitable device, affordable connectivity or the confidence to use digital services, everyday activities can become more difficult.

Winter can intensify these pressures. When household budgets are stretched, staying connected may become harder precisely when people need access to information, support and essential services.

Digital exclusion is not simply a question of whether someone has internet access. Devices, connectivity, digital skills, accessibility, confidence and trusted support all affect whether people can participate meaningfully in a digital society.

Our approach: digital inclusion requires more than distributing technology. It means connecting access with practical support, learning and opportunities to participate.

This is the principle behind IFB Gaming’s Winter Data Care 2026/27 programme . The initiative aims to bring together devices, connectivity, practical support and community relationships to help address barriers experienced by people at risk of digital exclusion.

Our ambition for Winter Data Care 2026/27

Our immediate objective is to mobilise practical support for people experiencing digital exclusion while building relationships with organisations that can help strengthen delivery and extend the programme’s reach.

50 people Our target for the number of people we aim to support through the combined resources available to the initiative.
£2,000 Our initial fundraising target for the campaign.

The fundraising target and intended reach serve different purposes. The £2,000 target is an initial cash fundraising goal, while the ambition to support 50 people depends on the combined contribution of funding, suitable equipment, connectivity, partner expertise and available delivery resources.

We do not assume that cash donations alone will cover every requirement or that every person will need the same form of support. Needs and appropriate interventions will vary.

Our intention is to combine resources carefully, prioritise practical needs and make clear what the available contributions enable us to deliver.

Read the Winter Data Care 2026/27 programme overview for more information about the initiative.

A proportionate model for corporate participation

Corporate participation does not always need to begin with a large sponsorship package or a lengthy formal agreement. Businesses can contribute in ways that match their resources, internal processes and community investment priorities.

For a local business, that might mean a modest financial contribution or a suitable device donation. For a larger employer, it could mean employee volunteering, connectivity support, technical expertise or a contribution through an existing corporate social responsibility programme.

For foundations and strategic funders, the conversation may focus on a defined programme of activity, a delivery budget, measurable outcomes and an appropriate evaluation approach.

Community supporters

Individuals and local businesses can contribute funding, suitable devices, connectivity or introductions to potential supporters. This route is designed to keep participation accessible and straightforward.

Corporate contributors

Businesses can explore financial contributions, employee volunteering, equipment donations, connectivity support and professional expertise through an agreed activity.

Strategic funders

Funders can discuss a more structured proposal covering programme objectives, intended beneficiaries, delivery costs, implementation arrangements, outcomes and reporting.

Delivery and community partners

Community organisations and local services can contribute trusted relationships, insight into local needs, referrals and appropriate delivery opportunities.

Our intention is to keep the process proportionate. Smaller contributions should not require the same administrative arrangements as a substantial, multi-stage corporate partnership. Where formal agreements or additional due diligence are appropriate, these can be discussed in line with the scale, risks and requirements of the proposed collaboration.

Where partners can make a difference

The initiative offers several potential routes for participation. The appropriate contribution will depend on community needs, delivery capacity and the resources each partner can offer.

1. Funding and sponsorship

Financial contributions can help meet agreed programme costs, which may include connectivity, preparing devices for use, practical support sessions, community delivery and evaluation.

Contributions can be discussed against specific activities and documented according to the resources available.

2. Technology and device donations

Suitable working laptops, tablets, smartphones and gaming devices may help widen access to technology when they meet programme requirements.

Equipment must be assessed for suitability. Appropriate account removal, data wiping and security checks should take place before any device is redistributed.

3. Connectivity support

Telecoms providers and technology partners can explore contributions such as SIM cards, data packages and other connectivity solutions for people experiencing affordability barriers.

4. Employee volunteering and expertise

Businesses may contribute staff time, digital skills, accessibility expertise, technical support or other professional knowledge.

Any activity should be agreed in advance and matched to appropriate supervision, safeguarding and delivery arrangements.

5. Community and delivery partnerships

Local organisations and trusted community venues can help identify needs, connect people with appropriate support and strengthen referral pathways.

6. Research, insight and evaluation

Research and evaluation partners can help document activities, understand the experiences of participants and identify lessons that can improve future delivery.

Indicative contribution levels and partner recognition

To make participation easier to understand, IFB Gaming proposes the following indicative contribution levels. They provide a starting point for discussion rather than a fixed sponsorship rate card.

Proposed level Indicative contribution Potential recognition or involvement
Community Supporter £100–£249 Acknowledgement on an appropriate campaign supporter page, subject to consent, publication arrangements and available website space.
Programme Contributor £250–£499 Supporter acknowledgement and a campaign progress or impact update, subject to the information available.
Corporate Partner £500–£999 Agreed supporter recognition, a summary of supported activities and discussion of a suitable employee participation opportunity where feasible.
Strategic Partner £1,000+ or equivalent in-kind support A tailored discussion covering contribution objectives, delivery arrangements, proportionate reporting and appropriate recognition.

These are proposed levels, not confirmed sponsorship packages. Recognition, employee involvement and reporting arrangements would be agreed in advance and depend on IFB Gaming’s capacity, the nature of the contribution and any relevant partner requirements.

Equivalent in-kind support may be considered outside these cash bands. Its value and relevance should be agreed transparently rather than assuming that every donated item has the same value as a cash contribution.

What could a £500 contribution support?

A £500 contribution could help meet a combination of agreed programme costs, depending on the needs identified and other resources available. For example, it might contribute towards connectivity support, preparing donated equipment, practical digital skills activities or community delivery costs.

We will not promise that a particular amount purchases a fixed number of devices or guarantees support for a specified number of people until the relevant costs and delivery arrangements have been established.

Corporate partners should be able to understand the purpose of their contribution and receive an appropriate account of how it was used. Any specific restriction on a contribution should be agreed before it is accepted.

Clear contributions, proportionate reporting

Credible corporate engagement requires clarity about what has been contributed, what activities were delivered and what can reasonably be reported.

IFB Gaming intends to use proportionate reporting that reflects the scale and nature of the support received. Subject to available records and agreed reporting arrangements, this may include:

  • Resources received: financial contributions, equipment, connectivity and other in-kind support.
  • Activities delivered: the types of support provided and the associated programme activities.
  • Reach: the number of people supported, where this can be measured reliably and reported appropriately.
  • Learning: feedback and observations that can help improve delivery and inform future work.

We will distinguish between planned activity, completed delivery and intended outcomes. The ambition to support 50 people is a target, not a claim that those outcomes have already been achieved.

Reporting will be proportionate to the contribution and agreed in advance where a partner requires a particular format. Personal information about participants will not be shared simply to demonstrate impact.

From devices to meaningful participation

Providing a device or a data allowance can remove an important barrier, but access alone does not guarantee inclusion. People may also need help setting up a device, using online services, developing digital skills, understanding online safety and building confidence through practice.

IFB Gaming’s wider work reflects this principle. Our From Devices to Impact Digital Inclusion Toolkit is designed to help people and organisations look beyond technology distribution and consider the wider conditions that support digital participation.

The toolkit provides a relevant point of reference for organisations interested in how access, skills, confidence and participation connect. It complements the immediate focus of Winter Data Care rather than replacing the practical support that people may need now.

For businesses and funders, this creates an opportunity to consider both immediate community needs and the wider factors that shape digital inclusion.

An invitation to funders and corporate partners

We welcome conversations with local businesses, larger employers, foundations, public bodies, technology providers and community organisations interested in making a practical contribution to digital inclusion.

For organisations with existing community investment or corporate social responsibility processes, we can begin with an exploratory discussion to understand the organisation’s priorities, available resources and preferred form of involvement.

Where there is a suitable fit, the next step can be a concise partnership brief setting out the proposed activity, contribution, intended outcomes, delivery requirements and reporting approach. More substantial arrangements can be developed according to the partner’s due diligence and governance requirements.

We would welcome discussions about:

  • Funding or sponsoring agreed programme activities.
  • Donating suitable devices, connectivity or technical resources.
  • Providing employee volunteering or specialist expertise.
  • Connecting community organisations with relevant support.
  • Supporting research, feedback and evaluation.
  • Exploring longer-term collaboration where there is a clear fit.

We aim to establish realistic commitments and clear expectations from the outset, with arrangements proportionate to the scale and nature of each contribution.

To begin a conversation, visit IFB Gaming’s Get Involved page or email info@ifbgaming.com.

Help keep people connected this winter

Winter Data Care 2026/27 is an opportunity to bring funding, technology, expertise and community knowledge together around a shared digital inclusion objective.

Our initial fundraising target is £2,000, alongside an ambition to work towards supporting 50 people through the combined resources available to the initiative.

Whether you can contribute funding, suitable equipment, connectivity, staff time or professional expertise, we welcome a conversation about what is feasible and how your contribution could support the programme.

For corporate participation, funding, device donations or other potential contributions, contact info@ifbgaming.com. For device donation enquiries, you can also contact cas@ifbgaming.com.

Winter Data Care is an IFB Gaming digital inclusion programme. The fundraising figure and intended reach are campaign targets. Delivery depends on available resources, identified needs and confirmed contributions.

Mr Chip: Our Digital Inclusion Mascot & Guide

IFB Gaming · Benefit Realisation

Mr Chip: Our Digital Inclusion
Mascot & Guide

How IFB AI — powered by the Adewole Intelligence Suite — delivers real value to the communities we serve through an approachable, personality-led AI experience.

Version 2.0 Updated October 2026 Status Live on ifbgaming.com
Mr Chip — IFB Gaming digital inclusion mascot
3
Primary audience groups served
24/7
Always-on availability
Free
Zero cost to every user
Multi‑lingual
Supports many languages

What is Mr Chip?

Mr Chip is IFB Gaming’s friendly AI character — a digital helper with a personality. He lives on ifbgaming.com and answers questions about using technology: how to set up a phone, stay safe online, find local services, or simply understand what a word means. He is available 24 hours a day, seven days a week, at no cost to the person asking.

Under the hood, Mr Chip is powered by the Adewole Intelligence Suite (AIS) — a purpose-built AI system designed specifically for digital inclusion work. Mr Chip is the human face of that system: approachable, patient, and never condescending.

Who is Mr Chip for?

🌿
Absolute Beginners
First-timers who’ve never owned a smartphone or used the internet — the core of IFB Gaming’s mission.
● Excellent fit
  • ✓#9679;Plain-English answers, zero jargon
  • ✓#9679;Step-by-step guidance on demand
  • ✓#9679;Patient, endlessly repeatable support
  • ✓#9679;Multilingual — answers in their language
🤝
Community Leaders
Volunteers, carers and organisers who support others and need a reliable backup resource.
● Very strong fit
  • ✓#9679;Quick reference during group sessions
  • ✓#9679;Reduces reliance on a single expert
  • ✓#9679;Consistent, trustworthy information
  • ✓#9679;Frees leaders for human connection
💻
Advanced Tech Users
Experienced users seeking deep technical or specialist integration answers.
● Out of scope
  • ✗#9675;Optimised for inclusion, not IT support
  • ✗#9675;Specialist platforms better suited here
  • ✗#9675;Calibrated for first-time learners

The benefits in plain English

Benefit What it means in practice How we know it’s working
Reduces fear of technologyA friendly character lowers the psychological barrier to asking for help. People who would never call a helpline will chat with Mr Chip.Session start rate; repeat visits
Around-the-clock supportAvailable at 11pm on a Sunday just as easily as 9am on a Monday. No waiting, no opening hours.Volume of out-of-hours chats
Scales without extra costOne deployment serves unlimited people at once. Whether 5 or 500 need help today, the cost is the same.Concurrent session count
Consistent, accurate answersEvery person gets the same carefully checked information. No bad days, no tired volunteers giving slightly wrong advice.Helpfulness ratings; complaint rate
Multilingual supportMr Chip responds in the language the person uses — removing the barrier for Yoruba, Polish, Somali, Bengali speakers and more.Language of sessions; non-English engagement rate
Frees up staff timeRoutine questions handled by Mr Chip so the team can focus on complex, human-centred work that really needs them.Queries escalated to a human
Insight into what people needThe questions people ask Mr Chip show exactly which digital skills gaps exist — so IFB Gaming can build better programmes.Monthly insight reports; topic analysis

Why multilingual matters: Across Southwark, Lambeth, Croydon, and Bromley, hundreds of languages are spoken at home. Many residents are highly capable adults who are digitally excluded for one simple reason: the help available is only in English. Mr Chip breaks that barrier — a Yoruba-speaking grandmother in Peckham, a Polish-speaking parent in Croydon, or a Somali-speaking carer in Brixton all get the same quality of support as a native English speaker.

“The Adewole Intelligence Suite has been evaluated against the needs of digitally excluded communities across London. Mr Chip is the most accessible entry point we have created — a character that makes asking for help feel natural rather than intimidating.”

— IFB Gaming Digital Inclusion Team, 2026

Full Report

Strengthening Place-Based Digital Inclusion: Why Community-Led Support Matters

Digital inclusion is no longer just about access to devices or internet connectivity. Increasingly, it is about people, confidence, trust, and ensuring that no community is left behind in an increasingly digital world.

Recent research from Good Things Foundation highlights the importance of “place-based digital inclusion” — an approach focused on supporting people through trusted local organisations, partnerships, and community networks rather than relying solely on national or technology-led solutions.

The research recognises that many people still face significant barriers in today’s digital society. These challenges include affordability, lack of digital skills, low confidence online, language barriers, disability, social isolation, and limited access to support. As digital services continue to expand rapidly, there is growing concern across the wider digital inclusion sector that emerging technologies, including AI, could deepen existing inequalities if communities are not adequately supported.

One of the strongest messages from the research is that digital inclusion works best when support is rooted within communities. Libraries, schools, charities, housing associations, faith groups, community centres, and grassroots organisations often provide the trusted environments people need to learn, ask questions, and build confidence without fear or judgement.

The research also places strong emphasis on local ecosystems of support. Effective digital inclusion is rarely delivered by one organisation alone. Instead, it depends on collaboration between councils, voluntary organisations, educators, health services, businesses, and community partners working together through referral pathways and shared local strategies.

This local and human-centred approach matters because digital exclusion affects far more than internet access. It impacts employment opportunities, access to healthcare, financial wellbeing, education, civic participation, and social connection. In many cases, digital exclusion can deepen wider social and economic inequalities.

Across the wider digital inclusion movement, there is increasing recognition that digital inclusion should be “baked in, not bolted on.” In practical terms, this means embedding digital inclusion into public services, education, economic development, healthcare, housing, and community planning from the outset rather than treating it as a separate or temporary intervention.

Importantly, the research presents digital inclusion not simply as a technical challenge, but as a long-term social and economic opportunity. When communities are empowered with the right support, partnerships, and resources, digital inclusion can strengthen resilience, increase participation, improve quality of life, and support more inclusive economic growth.

As technology continues to evolve rapidly, the need for trusted community-based support has never been more important. Place-based digital inclusion reminds us that meaningful progress happens not only through technology, but through people, partnerships, and communities working together to ensure that everyone can participate confidently in an increasingly digital world.

Source: Good Things Foundation, “Strengthening Place-Based Digital Inclusion”

climbing towards digital empowerment

Play, Participation, and Power: Why Gaming Matters for Digital Inclusion

Across the world, gaming is often viewed primarily as entertainment — a pastime enjoyed by millions of players across consoles, personal computers, and mobile devices. Yet gaming is much more than a form of leisure.

At its core, gaming is a powerful system for learning, participation, and problem-solving.

The same principles that make games engaging — curiosity, challenge, progress, responsive feedback, and collaboration — can also be applied to help communities build confidence, develop digital skills, and participate more fully in an increasingly digital society.

At IFB Gaming, we believe that gaming principles can play an important role in shaping the future of digital inclusion and community empowerment.

Let’s break it down.

The Participation Challenge

Digital inclusion has traditionally focused on three key challenges:

• access to devices and connectivity
• digital skills and literacy
• confidence using online services

Over the past decade, governments, charities, and community organisations have worked tirelessly to address these barriers. Their efforts have helped millions of people gain access to the internet and develop the skills needed to navigate the digital world.

However, access and skills alone do not guarantee participation.

Many people still feel uncertain, intimidated, or disconnected from digital systems. For some, technology can feel like an unfamiliar environment — one that is difficult to navigate without guidance.

This is where gaming offers an important insight.

Games succeed because they encourage participation rather than demand expertise.

Players are invited to explore, experiment, and progress step by step.

Failure is part of the process, and progress is celebrated.

Learning Through Play

One of the most powerful aspects of gaming is its ability to support learning through play.

Games are designed to introduce new challenges gradually. Players start with simple tasks, build confidence through practice, and unlock more complex challenges as their skills develop.

This structure mirrors effective learning environments.

In digital skills programmes, for example, participants may need to learn how to:

  • create an email account
  • engage through chat
  • navigate online services
  • recognise online risks
  • access digital health services
  • apply for jobs online

When these activities are presented as technical tasks, they can feel intimidating. But when they are structured as missions, levels, or achievements, they become more engaging and motivating.

Gamification — the use of game mechanics in non-game contexts — can therefore transform digital learning into a progressive and confidence-building journey.

Gaming as a Gateway to Digital Confidence

For many people, gaming represents their first interaction with digital environments.

Even simple games introduce players to key digital concepts:

  • navigating virtual spaces
  • solving problems
  • collaborating with others
  • managing digital systems

These experiences can build confidence that extends far beyond gaming itself.

Young people who play games often develop skills in strategic thinking, communication, and problem-solving. Older adults who explore digital games may gain confidence using devices and navigating digital interfaces.

Gaming can therefore act as a gateway into broader digital participation.

Community Engagement Through Gamification

Beyond individual learning, gaming principles can also strengthen community engagement.

Community programmes often struggle with participation. Workshops, meetings, or training sessions may be valuable but difficult to sustain without ongoing motivation.

Gamification can help address this challenge by introducing elements such as:

  • challenges and missions
  • progress tracking
  • collaborative achievements
  • recognition and rewards

These elements encourage participants to remain engaged while celebrating progress and shared achievements.

For example, digital skills programmes can introduce learning pathways where participants unlock new levels as they complete training modules. Community challenges can encourage residents to contribute to local initiatives, share knowledge, or participate in digital learning events.

By transforming participation into a shared journey, gamification can help strengthen community bonds and collective motivation.

Gaming in the Age of Artificial Intelligence

As emerging technologies such as artificial intelligence become embedded in everyday digital systems, the need for inclusive approaches to digital learning will only increase.

AI-powered services are already influencing areas such as:

  • healthcare
  • education
  • employment
  • financial services
  • information access

Understanding these technologies requires more than basic digital skills. Individuals must develop confidence navigating complex digital environments and questioning automated outputs.

Gaming and gamification can play an important role in supporting this transition.

By creating safe, interactive environments where people can explore technology without fear of failure, gaming can help communities build the confidence needed to engage with emerging technologies.

From Entertainment to Empowerment

Gaming is often misunderstood as a purely recreational activity.

Yet when we examine the underlying mechanics of games — exploration, feedback, collaboration, and progression — we see a powerful framework for human engagement and learning.

When these principles are applied thoughtfully, gaming can support:

  • digital inclusion
  • community learning
  • civic participation
  • technology confidence
  • social connection

In this sense, gaming is not simply about entertainment.

It is about empowerment through participation.

The Role of IFB Gaming

At IFB Gaming, our work explores how gaming principles and emerging technologies can support communities in navigating the digital world.

Through initiatives focused on digital inclusion, community learning, and responsible technology engagement, we aim to demonstrate how gaming can become a tool for education, participation, and social impact.

Our work recognises that digital inclusion is not only about providing access to technology.

It is about helping individuals and communities develop the confidence, curiosity, and capability to shape their own digital futures.

Looking Ahead

As society continues to evolve in response to rapid technological change, new approaches to learning and engagement will become increasingly important.

Gaming — with its emphasis on participation, experimentation, and progress — offers a powerful model for how communities can learn and grow together.

By embracing the principles of play, collaboration, and discovery, we can create more inclusive pathways into the digital world.

Because when people feel confident to explore, learn, and participate, they do more than access technology.

They gain the power to shape the future.

AI and the Next Phase of Digital Inclusion: What Communities Need to Know

Artificial Intelligence (AI) is rapidly becoming part of everyday digital life.

From search engines and customer service chatbots to healthcare systems, online learning platforms, and workplace tools, AI is quietly shaping how information is delivered and how decisions are made.

For many people, this shift is exciting. AI promises greater efficiency, smarter tools, and new ways of solving complex problems.

But for communities already facing digital barriers, the rise of AI raises an important question:

What happens when digital inclusion moves into the age of artificial intelligence?

Digital Inclusion Has Entered a New Phase

For many years, digital inclusion efforts focused on three core challenges:

• access to devices and connectivity
• basic digital skills
• confidence using online services

Organisations across the UK and around the world have made enormous progress in helping individuals access the internet and develop the skills needed to participate in a digital society.

However, as AI systems become embedded in digital services, the nature of digital inclusion is beginning to change.

Digital participation will increasingly require people to understand how automated systems generate information, make recommendations, and sometimes make decisions.

This represents a new stage in the digital inclusion journey.

When Digital Services Become AI-Driven

Artificial intelligence is already influencing many services people rely on every day.

Examples include:

  • automated customer service systems
  • job recruitment screening tools
  • recommendation engines on digital platforms
  • AI-powered educational tools
  • decision-support systems in healthcare and finance

While these systems can improve efficiency and accessibility, they also introduce new challenges.

Users may not always understand:

  • where the information is coming from
  • how decisions are being made
  • whether an AI-generated answer is reliable
  • how their personal data is being used

Without the right support, individuals who have recently become digitally included may find themselves facing a new layer of complexity.

The Role of Community Organisations

Community organisations have long played an essential role in supporting digital inclusion.

Libraries, charities, community centres, and local support networks often act as trusted intermediaries between digital systems and the people who use them.

As AI becomes more widespread, these organisations may become equally important in helping communities understand and navigate intelligent technologies.

This could involve helping individuals:

  • understand what AI tools are and how they work
  • recognise AI-generated content
  • verify information produced by automated systems
  • protect personal data when using AI-powered services
  • explore how AI might support learning, employment, or creativity

In this sense, community organisations may increasingly act as AI translators — helping people interact confidently with emerging technologies.

AI Literacy as a Community Skill

Just as digital literacy became a key skill over the past decade, AI literacy may soon become equally important.

AI literacy does not require everyone to become a programmer or data scientist.

Instead, it focuses on helping people understand:

  • what AI can and cannot do
  • how AI systems learn from data
  • where bias or errors might occur
  • how to question and verify automated outputs

This knowledge helps individuals remain informed and confident users of digital systems.

Creating Safe Spaces to Explore AI

One of the most effective ways to support communities in understanding new technologies is through safe, supportive environments where people can explore and ask questions.

Community workshops, digital hubs, and learning programmes can provide opportunities for people to experiment with AI tools while receiving guidance from trusted facilitators.

These environments can help individuals:

  • explore AI-powered tools without pressure
  • understand both the opportunities and risks of AI
  • develop confidence interacting with intelligent systems
  • see how AI might support everyday tasks

The goal is not simply to promote AI adoption, but to ensure that people can engage with technology critically, safely, and confidently.

Looking Ahead

Artificial intelligence will likely continue to transform many aspects of digital life in the years ahead.

As this transformation unfolds, digital inclusion efforts must evolve alongside it.

Ensuring that communities can understand and navigate AI-powered systems will be essential to maintaining equitable access to digital services and opportunities.

At IFB Gaming, we are interested in exploring how emerging technologies like artificial intelligence intersect with community learning, digital inclusion, and the broader digital society.

The future of digital inclusion may not only be about getting people online.

It may also be about helping people understand the intelligent systems that increasingly shape the online world.

Why Digital Inclusion Matters More Than Ever in the Age of AI

A 50-Minute Loaded Remote Executive Lecture on Teams

Artificial intelligence is transforming every aspect of society—from public services and education to employment, healthcare, and everyday life. Yet as AI accelerates, the divide between those who can participate and those who cannot is widening at an alarming rate.

This workshop, delivered by digital inclusion strategist John Adewole, provides leaders, organisations, and practitioners with a clear, compelling understanding of why digital inclusion is now a critical requirement in an AI-enabled world.

About the Workshop

In just 50 minutes, this session offers an evidence-based, insight-driven exploration of how AI is reshaping digital access needs and deepening existing inequalities. Drawing on real community experience and cross-sector practice, highlighting the practical steps every organisation can take to ensure people are not left behind.

The workshop is ideal for:

  • Local authorities and government teams
  • Corporates and digital transformation leaders
  • Housing associations
  • Funders and grant-makers
  • Charities and community organisations
  • Education, skills, and employability providers

 

What You Will Learn

Participants will gain actionable insights into:

  • How AI adoption is accelerating digital inequality
  • Which groups are being disproportionately affected
  • The essential digital skills required in an AI-driven society
  • Practical, scalable strategies for supporting digitally excluded people
  • Immediate actions your organisation can implement

 

Why This Matters Now

AI is no longer “emerging”—it is actively shaping the services people rely upon. Without targeted interventions, millions risk being locked out of education, employment, public services, and opportunities for social and economic mobility.

Digital inclusion is not a technical issue; it is a social, economic, and ethical imperative.

About the Facilitator

John Adewole is a recognised leader in digital inclusion, sustainable technology use, and community empowerment. Through IFB Gaming’s Empowering Futures programme, he works directly with underserved groups to improve digital access, skills, and participation. His practical experience, combined with policy-level insight, ensures a workshop that is both grounded and forward-looking.

Book This Workshop

Equip your organisation with the insight, tools, and confidence to navigate the AI era responsibly and inclusively.

Enquire now:
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Introduction to AI: Unleashing the Future!

Join us for a Free Community Workshop.

Are you curious about Artificial Intelligence but not sure where to start? Whether you’re a complete beginner or an AI enthusiast, this workshop is your gateway to the exciting world of AI!

What’s in Store?

  • Fun and Interactive Sessions: Dive into the basics of AI with hands-on activities and real-world examples that make complex concepts simple and exciting.
  • Explore the Possibilities: Discover how AI is shaping our everyday lives—from smart assistants to self-driving cars—and how you can be part of this revolution.
  • No Experience Required: We’ll guide you step-by-step, breaking down AI into easy-to-understand concepts, perfect for beginners.
  • Engage with Experts: Connect with AI professionals and enthusiasts who share your passion and are ready to inspire and guide you.
  • Creative Challenges: Test your new knowledge with fun challenges and collaborative projects, designed to ignite your creativity.

Why Attend?

  • Empower Yourself: Gain a foundational understanding of AI that you can build on, whether for personal interest or future career opportunities.
  • Community Connection: Meet like-minded individuals in your community who are excited about technology and innovation.
  • Exclusive Access: This free workshop is registration-only, ensuring an intimate and engaging environment where your learning is the priority.

Don’t miss out on this chance to embark on a journey into the future of technology! Spaces are limited, so be sure to register today and secure your spot in this exciting and educational experience.

Date & Time: 16th of October

Location: Learn & Play Centre

Register Here: Coming Soon!

Let’s unlock the mysteries of AI together and have some fun along the way!

Differences between Augmented Intelligence, Artificial Intelligence, and Augmented Reality

Technology is evolving rapidly, and terms such as Artificial Intelligence (AI), Augmented Intelligence, and Augmented Reality (AR) are increasingly used in conversations about the digital future.

Although these concepts sound similar, they refer to very different technologies and purposes. Understanding the differences can help individuals, communities, and organisations better navigate the changing digital landscape.

Below is a simple explanation of how these three technologies differ.

Artificial Intelligence (AI)

Artificial Intelligence refers to computer systems designed to perform tasks that normally require human intelligence.

These tasks can include:

  • analysing large amounts of data
  • recognising patterns
  • learning from information
  • making predictions
  • understanding natural language
  • solving complex problems

AI systems are trained using data and algorithms that allow them to improve their performance over time.

Today, AI powers many tools and services people use every day, including:

  • virtual assistants such as Siri or Alexa
  • recommendation systems used by streaming platforms
  • customer service chatbots
  • fraud detection systems in banking
  • autonomous and self-driving technologies

In most cases, AI operates behind the scenes within digital systems, helping computers process information and make decisions more efficiently.

Augmented Reality (AR)

Augmented Reality is a technology that enhances the real world by overlaying digital information onto a user’s physical environment.

Using devices such as smartphones, tablets, or AR glasses, digital elements — including images, text, sounds, or animations — can be layered onto what a person sees in the real world.

Augmented Reality does not focus on decision-making or intelligence. Instead, it enhances how we experience and interact with our surroundings.

Examples of AR include:

  • mobile games such as Pokémon Go
  • navigation apps that display directions over real-world environments
  • educational tools that visualise complex concepts
  • retail applications that allow users to preview products in their homes

AR creates an interactive bridge between the digital world and the physical world.

Augmented Intelligence

Augmented Intelligence refers to the use of artificial intelligence to support and enhance human decision-making, rather than replacing human judgement.

Instead of viewing AI as a substitute for human thinking, augmented intelligence focuses on collaboration between humans and intelligent systems.

In this approach, AI tools assist people by:

  • analysing large datasets quickly
  • identifying patterns humans might overlook
  • providing insights and recommendations
  • automating repetitive tasks

Humans remain responsible for interpretation, judgement, and final decisions.

Augmented Intelligence is increasingly used in fields such as:

  • healthcare diagnostics
  • financial analysis
  • scientific research
  • business decision-making
  • customer service support

The goal is not to replace human expertise, but to empower individuals with better information and insights.

Key Differences at a Glance

TechnologyMain PurposeExample Uses
Artificial Intelligence (AI)Enables computers to perform intelligent taskschatbots, recommendations, autonomous systems
Augmented Reality (AR)Enhances real-world experiences with digital overlaysgaming, navigation, education
Augmented IntelligenceUses AI to support human decision-makinghealthcare analysis, business insights

Why These Technologies Matter

As these technologies continue to develop, they are becoming increasingly embedded in everyday digital systems.

Understanding how they differ helps individuals, organisations, and communities make informed decisions about how technology is used and how it can be applied responsibly.

At IFB Gaming, we are interested in helping communities explore emerging technologies in ways that support learning, creativity, and digital inclusion.

As technologies such as AI, AR, and augmented intelligence evolve, building awareness and confidence around them will be an important step in ensuring that everyone can participate in the digital future.

Unlocking the Mysteries of AI: A Beginner’s Guide

Welcome back, curious enthusiasts!

At IFB Gaming, we understand that entering the world of technology and gaming can sometimes feel like stepping into a maze of acronyms and technical jargon. One term you have probably come across is AI, short for Artificial Intelligence.

But don’t worry — today we’re going to break it down in a simple way so that anyone, even beginners, can understand what AI is and why it matters.

What is AI, Anyway?

Artificial Intelligence, or AI, refers to computer systems that can perform tasks that normally require human intelligence. These tasks can include learning from information, recognising patterns, solving problems, and making decisions.

Think of AI as the “brain” behind a computer system.

Just as humans learn from experience and information, AI systems can analyse data and improve their performance over time. This allows computers to complete tasks in smarter and more efficient ways.

AI can help with many things, including:

  • answering questions
  • recommending movies or music
  • recognising voices and images
  • helping cars navigate roads
  • supporting medical research
  • powering digital assistants

In simple terms, AI is like having a smart digital helper that can learn from information and assist with complex tasks.

AI in Gaming

AI plays a major role in the gaming world.

When you play a video game and interact with characters that are controlled by the computer, those characters are often powered by AI. These are called Non-Player Characters (NPCs).

AI helps these characters behave in ways that feel realistic. For example, AI can control how enemies react, how teammates support you, or how characters respond to different situations in the game.

Without AI, games would feel predictable and repetitive. With AI, games can adapt to your actions, making the experience more exciting and immersive.

AI in Game Design

AI is not only used to control characters; it is also used to design better games.

Game developers use AI to:

  • create dynamic storylines
  • build realistic environments
  • test game mechanics
  • personalise gameplay for players

For example, AI can adjust the difficulty of a game depending on your skill level. If a game is too easy, the AI can make it more challenging. If it becomes too difficult, the AI can adapt to keep the experience enjoyable.

This helps create games that feel balanced, engaging, and personalised for each player.

In this Battlefield Co-op Gameplay video, the players navigate their way through AI-controlled opponents to rescue an Ambassador
In this video, the players navigate their way through AI-controlled opponents to rescue an Ambassador

AI Beyond Gaming

Although gaming is a great example of AI in action, artificial intelligence is used in many other areas of everyday life.

You may already interact with AI through:

  • voice assistants like Siri or Alexa
  • streaming recommendations on Netflix or Spotify
  • search engines
  • navigation systems
  • customer service chatbots

AI is becoming part of many digital services, helping systems respond faster, make better recommendations, and assist people in completing everyday tasks.

Why AI Matters for Digital Inclusion

As artificial intelligence becomes more common, it raises important questions about digital inclusion.

For many years, digital inclusion focused on helping people gain access to the internet, devices, and basic digital skills. That work remains essential.

However, as AI becomes embedded in services such as healthcare, education, banking, and public services, people will also need to understand how AI systems work and how to interact with them safely and confidently.

Communities that have only recently gained digital access may face a new challenge if AI systems become widespread without proper support.

This means that community organisations, schools, libraries, and digital inclusion programmes may soon play an important role in helping people:

  • understand AI-powered tools
  • question automated information
  • recognise misinformation
  • protect their personal data
  • build confidence when interacting with intelligent systems

Digital inclusion is therefore evolving. It is no longer only about accessing technology, but also about understanding the systems that shape the digital world.

Getting Started wirh AI

AI has been developing for many years, and it continues to evolve rapidly. The good news is that you don’t need to be a programmer or scientist to start exploring it.

You can begin by:

  • experimenting with AI tools
  • learning how recommendations work
  • exploring how AI appears in games and apps
  • asking questions about how technology makes decisions

The more you understand AI, the more confident you will feel navigating today’s digital world.

Our Commitment at IFB Gaming

At IFB Gaming, we are committed to helping communities, learners, educators, policymakers, charities, and researchers explore emerging technologies in ways that are accessible and inclusive.

We believe that understanding technologies like artificial intelligence can empower individuals and communities to participate more confidently in the digital future.

So keep exploring, stay curious, and remember:

AI can be a powerful sidekick in the digital world — helping us learn, create, and solve problems in new and exciting ways.

Stay tuned for more insights and resources from IFB Gaming.

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