IFB Gaming


Southwark Climate Collective

Climate Change Collective: Building a Sustainable Future Together

In recent years, the impacts of climate change have become increasingly evident, underscoring the urgent need for collective action on a global scale. From extreme weather events to rising sea levels, the consequences of climate change are being felt by communities and ecosystems around the world. In this blog, we explore why collective action on climate change is crucial and how we can work together to build a sustainable future for all.

Climate change is interconnected with other global challenges, including poverty, inequality, conflict, and health. Addressing climate change requires integrated approaches that consider the interconnectedness of these issues and seek to address their root causes through collective action.

As reported on Southwark council’s website, “Southwark is committed to meeting the challenge of the climate emergency as it opens enormous opportunities for the Borough, its residents and businesses”. But, only by working together can we effectively mitigate the impacts of climate change and create a sustainable future for generations to come.

Sustainable Restaurant Association
Sustainable Restaurant Association

Consider our trailblazing hybrid work in Southwark and London: A Circular Approach

As a hybrid organisation with genesis from the gaming paradigm, our positioning is geared for Triple Bottom Line development and thus puts essential players within reach of our tentacles. There is so much unreported work going on in London Boroughs however they often exist in silo and therefore are disconnected. Consider the examples in the London Borough of Southwark which IFB Gaming is actively a part of.

Southwark Councils, in partnership with London Southbank University and the Mayor of London, have set up an innovative green skills academy to prepare Southwark residents to get into work in green and sustainable employment sectors.

The Southwark Climate Collective, led by Better Bankside and supported by Team London Bridge, The Blue Bermondsey, Elephant & Castle Business Forum, Southwark Council, sets out to empower 160 SMEs and micro- businesses through education and practical support, to catalyze holistic organisational change and take climate action. Learn about the impact of Southwark Climate Collective with the link.

London Southbank University Green Skills Hub (LSBU), part of the Mayor of London’s Skills Academies Programme is also connecting HEI to businesses, community groups and residents.

According to an article on Southwark College’s website, 50% of residents who take part in the LSBU Green Skills Hub will be from underrepresented groups including: women, BAME Londoners, unemployed Londoners and deaf and disabled people. To this end, as part of our social and planetary responsibility, we are providing free connectivity to learners of the Green Skills Hub to support agile and micro learning through the National Databank.

The Southwark Climate Collective, led by Better Bankside and supported by Team London Bridge, The Blue Bermondsey, Elephant & Castle Business Forum and Southwark Council, sets out to empower 160 SMEs and micro- businesses through education and practical support, to catalyze holistic organisational change and take climate action.

Better Bankside CEO, Nicole Gordon

Collective action on climate change is crucial for several reasons:

A Planetary Challenge: A Community, Regional, National, International and Global Response:
Climate change knows no boundaries – it affects people, economies, and ecosystems regardless of nationality or location. Tackling this complex issue requires coordinated efforts and collaboration among countries, organizations, communities, and individuals worldwide. By joining forces and pooling resources, we can amplify our impact and address the root causes and lead climate change at a global scale.

Shared Responsibility, Equitable Solutions:
Addressing climate change is a shared responsibility that requires contributions from all communities, Boroughs, Government and countries regardless of their level of development or historical emissions. Collective action ensures that the burden of addressing climate change is shared equitably among communities and regions. This will be achieved with governance and countries providing leadership through support and resources for the Third Sector to address hard-to-reach and conflicting groups and serve as a bridge, to mitigate and adapt impact. By working together, we can ensure that no one is left behind in our efforts to build a sustainable future.

Seizing Economic Opportunities:
The transition to a low-carbon, sustainable economy presents significant economic opportunities, including job creation, innovation, and investment in clean energy, infrastructure, and technology. Collective action enables communities and businesses to seize these opportunities and unlock the economic benefits of a transition to a more sustainable future. By investing in renewable energy, energy efficiency, sustainability education and sustainable infrastructure, we can create green jobs and stimulate economic growth while reducing greenhouse gas emissions.

Protecting Vulnerable Communities:
Climate change disproportionately affects vulnerable and marginalized communities, including low-income populations and indigenous peoples. Collective action is essential to ensure that these communities are supported and protected from the impacts of climate change, including through adaptation measures, capacity-building, and financial assistance. By prioritizing equity, education, social justice and digital inclusion in our climate action efforts, we can ensure that all people have the resources and support they need to thrive in the future.

Preserving Ecosystems and Biodiversity:
Climate change poses a grave threat to ecosystems and biodiversity, with potential cascading effects on food security, water resources, and ecosystem services. Collective action is necessary to conserve and restore ecosystems, protect biodiversity, and mitigate the loss of valuable natural resources. By investing in nature-based solutions, such as reforestation, sustainable land management, and marine conservation, we can enhance resilience to climate change and safeguard the health and well-being of ecosystems and biodiversity.

We are thrilled to be part of such a crucial collective. Collective action on climate change is essential to address the global nature and magnitude of the challenge, share responsibility equitably, seize economic opportunities, protect vulnerable communities, and preserve ecosystems and biodiversity. By working together, we can create a sustainable future for generations to come and ensure that our planet remains a safe and habitable home for all life. Let us join hands and take bold action on climate change – our future depends on it.

John Adewole


John Adewole

DEI & Operational Research Projects Director, IFB Gaming

Corporate Volunteering: Why Giving Employees a Day Off to Serve Communities is a Win-Win

In recent years, the concept of corporate social responsibility (CSR) has gained significant traction, with companies increasingly recognising the importance of giving back to the communities in which they operate. According to Dr Christopher Martin (Cranfield University), “No individual, organisation, institution and government is going to escape the calls for sustainable products, services and solutions with the human at the core” (Logistics and Supply Chain Management, 2011). One way that we encourage and support organisations to contribute to society is by empowering organisations to volunteer to work in communities in controlled environments through our Corporate Volunteering Programme.

This initiative not only benefits the communities being served but also yields numerous advantages for the employees and the organisation as a whole.

Fostering Employee Engagement and Satisfaction

Giving your employees a day off to volunteer in the community demonstrates the company’s values, it can boost social impact and it encourages your employees to participate in meaningful activities outside of the workplace. Furthermore, it is not uncommon for employees to have an interest in community development and inclusion in which case, our corporate volunteering programme will creatively support your employees’ personal interest, growth and development.

This fosters a sense of pride and fulfilment among employees, leading to increased job satisfaction and higher levels of engagement. When employees feel connected to their community and empowered to make a difference to the community or personal interests and goals, they are more likely to be motivated and loyal.

Skill Development and Team Building

Volunteering opportunities often involve teamwork and collaboration, providing employees with valuable opportunities to develop and enhance their interpersonal skills. Working alongside colleagues in a different setting can strengthen relationships and promote a sense of camaraderie among team members. Moreover, employees may have the chance to learn new skills or gain experience in areas outside of their usual roles, which can contribute to their professional growth and development.

For instance, following the first usability testing of the NHS App, IFB has been working with NHS Digital to explore new ways of accessing and collecting data in hard-to-reach communities through the Corporate Volunteering Programme.

Positive Brand Image and Reputation

Corporate volunteering initiatives not only benefit the employees but also enhance the company’s reputation and brand image. When consumers see that a company is actively involved in social causes and community service, they are more likely to view the company favourably and may even prefer its products or services over competitors. Engaging in volunteering programmes at a corporate scale also presents hidden opportunities for talent acquisition and DEI strategies and progression. Prospective employees may be attracted to organisations that prioritise corporate social responsibility, leading to increased talent acquisition and retention.

Strengthening Community Relationships

By encouraging employees to volunteer in local communities, your organisation can build stronger ties with stakeholders and demonstrate their commitment to being responsible corporate citizens. Engaging with community organisations and addressing local needs can help companies gain insights into community issues and develop partnerships that support long-term social impact initiatives. These relationships can lead to mutual benefits, such as access to new markets or increased customer loyalty.

Potential Implications and Challenges

While the benefits of giving employees a day off to volunteer are significant, there are potential implications and challenges that organisations must consider. One concern is ensuring that volunteering opportunities are inclusive and accessible to all employees, regardless of their circumstances or abilities and their safety and security.

Organisations may also need to join a programme that offers a range of volunteering options to accommodate diversity.

Another challenge is measuring the impact of corporate volunteering initiatives and ensuring that they align with the Organisation’s overall goals and values. Organisations may need to establish clear metrics and evaluation criteria to assess the effectiveness of their volunteering programs and make informed decisions about future investments.

Additionally, organisations should be mindful of the potential for volunteering initiatives to be perceived as tokenistic or insincere if not implemented thoughtfully. Organisations need to engage authentically with communities and prioritise initiatives that have a meaningful and sustainable impact.

Do not worry, at IFB Gaming, we work with your volunteers and organisation at every stage of the programme to mitigate or eradicate the challenges.

Giving your employees a day off to volunteer and work in communities is a powerful way for your organisation to demonstrate their commitment to social responsibility, engage employees, and strengthen community relationships.

By embracing corporate volunteering initiatives, companies can create positive change, enhance their brand reputation, and contribute to building a better world for all.

Power of AI for Community Inclusion, Integration, and Cohesion

In today’s rapidly evolving world, the integration of Artificial Intelligence (AI) is not just a technological advancement; it’s a catalyst for positive change in community dynamics. Whether you’re a tech enthusiast or a newcomer to the concept of AI, this blog post will explore the incredible possibilities AI brings for fostering community inclusion, integration, and cohesion.

Demystifying AI for Beginners:

AI, or Artificial Intelligence, refers to machines or computer systems that are designed to mimic human intelligence. These systems can perform tasks that typically require human intelligence, such as learning, problem-solving, and decision-making. Think of AI as the brain behind the machine, capable of processing vast amounts of data and making informed decisions.

AI’s Potential for Community Inclusion:

One of the most remarkable aspects of AI is its ability to bridge gaps and ensure that no one is left behind. In the context of community inclusion, AI technologies can be tailored to accommodate diverse needs, making information, services, and opportunities accessible to everyone. However, this feat depends on the availability of timely and integrable data.

  • Personalised Assistance: AI-powered virtual assistants, like voice-activated devices and chatbots, can provide personalised assistance to individuals with different abilities or language preferences, ensuring that everyone can access information and services effortlessly.
  • Language Translation: Breaking down language barriers is crucial for inclusive communities. AI-driven language translation services can facilitate communication among individuals who speak different languages, promoting understanding and collaboration.

Integration through AI-driven Innovation:

AI serves as a powerful tool for community integration by fostering innovation and creating solutions that address shared challenges. Here’s how:

  • Smart Urban Planning: AI can optimise urban planning by analysing data on traffic patterns, energy consumption, and public services. This data-driven approach leads to more efficient and sustainable communities, enhancing the overall quality of life for residents.
  • Education and Skill Development: AI-powered educational tools can cater to diverse learning styles and speeds, ensuring that education is accessible to everyone. These tools can also provide personalised learning experiences, helping individuals develop the skills needed for the jobs of the future.

Cohesion through Data-Driven Insights:

AI’s analytical capabilities enable communities to make informed decisions based on data. By leveraging data-driven insights, communities can enhance cohesion in various aspects:

  • Community Health: AI can analyse health data to identify patterns, forecast disease outbreaks, and optimise healthcare resource allocation. This proactive approach to healthcare contributes to the well-being of the entire community.
  • Social Services: AI-driven algorithms can streamline the delivery of social services by identifying areas of need and allocating resources efficiently. This ensures that support reaches those who need it most, fostering a sense of collective responsibility.

In conclusion, AI is not just a technological marvel; it’s a transformative force that has the potential to redefine how communities function.

As we embrace the possibilities of AI, let’s work together to harness its power to create inclusive, integrated, and cohesive communities that thrive on diversity and collaboration. The future is here, and it’s AI-driven – let’s make it a future where no one is left behind.

IFB Gaming Reflects on 2023 and Unveils Goals for 2024

We are delighted to address you today with a profound sense of pride and gratitude as IFB Gaming reflects on the remarkable achievements of the past year. Together, we have not only marked significant milestones but have also laid the foundation for an exciting future in the realms of gaming, business, inclusion and community development.

Get Online Week 2023 was a resounding success, and we also want to express our deepest appreciation to our founder, John Adewole, for his visionary leadership. The initiative’s impact in Empowering Futures, mitigating health inequalities and fostering digital inclusivity has been truly inspiring. We have bridged gaps, connected communities, and paved the way for a more inclusive data collection and analysis digital landscape in the London Boroughs of Southwark and Lambeth.

In addition to the success of Get Online Week (2023), we are thrilled to announce that IFB Gaming has been shortlisted for a Southwark Business Excellence Award which takes place at Southwark College on the 15th of February 2024. This recognition underscores our commitment to business and innovation, research and education, and making a positive impact in the communities where we operate. The shortlist is a testament to the passion, dedication and hard work of every employee at IFB Gaming.

Looking ahead to 2024, our goals remain bold and ambitious. We remain committed to pushing the boundaries of innovation within human-focused technological or digital solutions and sustainable community development and integration.

We will continue to invest in research and development, connecting Higher Education, The Third Sector, Technology and Telecommunications industries, Lawmakers and relevant organisations to timely, practical and usable data and insights and hard-to-reach communities. Ultimately ensuring that IFB Gaming remains at the forefront during technology adoption maturity and beyond.

IFB Gaming shortlisted for Business excellence award in Southwark

2023 Key Achievements

NHS Digital: Achievements with NHS Digital during the lockdown have seen our current contract extended to early 2025. We continue to work with NHS Digital’s User Experience and User Research teams to ensure that healthcare solutions are accessible, usable, and relatable to everyone in England.

NHS England: Following the anticipated merger of NHS digital merger with NHS England in January of 2023, IFB Gaming has actively explored new ways of accessing hard-to-reach groups and communities and working with the NHS on inclusive healthcare solutions.

Inspiring Minds! Empowering Futures!!: The maiden outreach empowering futures was a resounding success which involved players from our 7 pillars of Digital Exclusion: Citizenship, Living, Commerce, Education, Healthcare, Governance, Safety and Security.

Community as Service (CAS): 2023 was a brilliant start to our maiden outreach CaS initiative. Community as Service (CaS) saw new knowledge and operations partnership acquisitions with charities and community organisations in London.

Southwark Business Excellence Award: As a games-based research and learning organisation, it is truly a delight as well as an honour to be noticed and shortlisted by Elephant and Castle Town Centre and the London Borough of Southwark for this prestigious award. Especially in the Contribution to Community category. We look forward to continuing our work in London communities in 2024 and beyond.

Gaming as a Sustainable Community Development Tool: Once again, IFB Gaming has practically manifested the efficacy and vitality of the gaming paradigm as a practical construct and social penetrator and accommodator for insecurely attached individuals and communities.

With 40% of all profits now going into CAS, community engagement will remain a cornerstone of our mission. We aspire to expand our initiatives, not only to promote digital inclusivity but also to empower charities, Higher Education, Lawmakers, the Third Sector, businesses and lawmakers.

As we embark on this exciting journey, we are confident that with your continued support and partnership, IFB Gaming will reach new heights of success. Together, we will shape the future of English research and communities, inspire creativity, and contribute to a connected and inclusive nation and world.

Thank you for being an integral part of IFB Gaming. Here’s to a year of innovation, growth, and shared success!

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