Let It Snow SIMs: Bridging the Digital Divide This Festive Season

This Christmas, the message of connection has never been more meaningful. Virgin Media O2’s new festive advert, “Snowing SIMs”, captures the spirit of giving by highlighting their incredible SIM card initiative through the National Databank.

At IFB Gaming, we are proud to be part of this inspiring mission, ensuring that no one is left behind in today’s digital world.

What is the National Databank?
According to Good Things reporting, 2 million households have no home internet, and 2.4 million can’t afford a mobile phone contract. This lack of access often affects vulnerable people facing other inequalities, hence the introduction of the National Databank in 2021.

The National Databank is like a foodbank but for mobile data, the National Databank provides free mobile SIM cards for people who can’t access the internet. Read about the National Databank on Good Things Foundation’s website.

Through our membership with the National Databank, IFB Gaming plays a pivotal role in distributing free SIM cards to those most affected by data poverty in London.

Together, we’re not just delivering connectivity—we’re creating opportunities, fostering inclusion, and paving the way for a digitally empowered future.”

Bridging the Gap: Free SIM Cards for Those Who Need Them Most
For many, the festive season is a time of joy and togetherness. But for others, particularly those facing digital exclusion, it can be a stark reminder of isolation.

In London alone, thousands struggle with data poverty, unable to access the internet for vital services, job opportunities, or simply to connect with loved ones.

Through our membership with the National Digital Inclusion Network, IFB Gaming has distributed free SIM cards to those who need them most. This includes individuals on low incomes, refugees, asylum seekers, people with English as Second Language, British Sign Language Users, and others without recourse to public funds.

These SIM cards provide not just data, but a lifeline to the digital world—a tool to empower and uplift.

The Power of Connection
Virgin Media O2’s “Snowing SIMs” campaign beautifully showcases how something as small as a SIM card can make a big difference. Whether it’s supporting someone in applying for a job, participating in an online class, or staying connected with loved ones, this initiative goes beyond technology—it is about creating opportunities, fostering inclusion, and preparing the UK for a future of technological maturity and beyond. Virgin Media O2 is at the forefront, driving this essential and transformative change.

Digital Inclusion: A Mission for London and Beyond
At IFB Gaming, we’ve seen first-hand how access to data transforms lives. London is a city of opportunity, but for many, digital exclusion creates barriers to participation.

By working together with the National Databank and like-minded partners, we’re helping to break down these barriers, one SIM card at a time. Read about our recent “Empowering Futures” and “Winter Data Care” initiative on Community Southwark’s website.

How Can Your Organisation Benefit?
By joining the National Databank, your charity or community organisation can:

• Distribute free SIM cards to support those facing digital exclusion.
• Help individuals access essential online services, education, and employment opportunities.
• Strengthen your community impact with a meaningful, practical solution to data poverty.
• Learn new skills and ways of working.
• Be part of a National movement focused on eradicating inequalities.
• Break the silo walls and connect your voice to National discussions and development.
• Future-proof your organisation with member-only events and knowledge base.
• Access the National Device bank and diversify your funding opportunities.

Why Get Involved?
The National Databank is a simple, effective way to support your community and break down the barriers of digital exclusion.

At IFB Gaming, being part of this initiative has allowed us to connect countless individuals and organisations to life-changing opportunities. Now, we want to share this opportunity with you.

Get in Touch with IFB Gaming
Need guidance on how to join? Unsure where to start?

IFB Gaming offers consultations to help you understand the process and make the most of this incredible initiative. Together, we can ensure no one in our communities is left behind.

Let’s create a digitally inclusive future—one SIM card at a time. Reach out to us today to learn more about joining the National Databank!

This Christmas, as we embrace the joy of giving, let’s remember the power of connection. Together, we can continue to address digital exclusion and data poverty, ensuring a brighter, more inclusive future for all.