Privacy Policy
IFB Gaming is committed to protecting your privacy. This policy explains what personal data we collect, why we collect it, and what rights you have over it.
Who we are
IFB Gaming UK is the data controller for personal data collected through this website and its associated tools, including the Digital Inclusion Toolkit and the Stage Index.
| Organisation | IFB Gaming UK |
| info@ifbgaming.com | |
| Website | ifbgaming.com |
| Location | United Kingdom |
If you have any questions about how we handle your personal data, please contact us at the email address above.
What personal data we collect
We collect only the minimum personal data needed to operate our services. The table below describes what we collect and from where.
| Data | Source | Required? |
|---|---|---|
| Full name | Lead capture form (Toolkit and Stage Index) | Yes |
| Email address | Lead capture form, enquiry form | Yes |
| Organisation name | Lead capture form, enquiry form | Optional |
| Message content | Enquiry form | Yes (if submitting an enquiry) |
| Area of interest | Enquiry form dropdown | Yes (if submitting an enquiry) |
| Consent record | Lead capture form checkbox | Yes |
| Usage data | Google Analytics (analytics cookies — only with consent) | No — consent required |
| Assessment responses | Stage Index — stored locally in your browser only | No — never sent to us |
Stage Index assessments: Your answers to Stage Index questions, your scores, and your reports are stored only in your browser’s local storage. They are never transmitted to IFB Gaming unless you explicitly choose to email a report to yourself.
How we use your data
We use personal data only for the purposes described below. We do not use your data for automated decision-making, profiling, or advertising.
| Purpose | Data used |
|---|---|
| Measuring toolkit and Stage Index impact — understanding who accesses our resources to improve them | Name, email, organisation |
| Responding to enquiries — replying to messages sent via the enquiry form | Name, email, organisation, message, area of interest |
| Sending relevant updates — only where you have explicitly consented | Name, email |
| Analytics — understanding how people use our website to improve it (Google Analytics, only with cookie consent) | Anonymised usage data |
We do not sell, rent, or trade your personal data to any third party, and we do not use it for commercial advertising purposes.
Our lawful basis for processing
Under the UK GDPR, we must have a lawful basis for processing personal data. We rely on the following bases:
| Processing activity | Lawful basis |
|---|---|
| Lead capture — measuring impact of our tools | Consent — you tick a consent checkbox before submitting your details |
| Responding to enquiry form submissions | Consent — you explicitly consent to being contacted by email |
| Sending relevant updates | Consent — you explicitly agree when submitting the lead form |
| Google Analytics usage data | Consent — only collected after you accept cookies via the consent banner |
Where we rely on consent, you have the right to withdraw it at any time. Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal. To withdraw consent, contact us at info@ifbgaming.com.
Cookies
We use cookies and similar local storage technologies on our website. You are asked for your consent before any analytics cookies are set.
| Cookie / storage | Purpose | Type | Consent needed? |
|---|---|---|---|
ifb_cookie_consent | Remembers your cookie preference | Functional | No — necessary to operate the consent banner |
ifb_toolkit_lead_v1 | Remembers that you have registered to access the Toolkit | Functional | No — set only after you submit the registration form |
ifb_stage_lead_v1 | Remembers that you have registered to access the Stage Index | Functional | No — set only after you submit the registration form |
ifb_stage_index_wp_v2 | Saves your Stage Index assessment progress in your browser | Functional | No — local to your device, never sent to us |
ifb_toolkit_rating | Remembers your star rating of the toolkit | Functional | No — local to your device |
Google Analytics (_ga, _gid) | Measures website usage — pages visited, time spent, general location | Analytics | Yes — only set after you accept analytics cookies |
Google Analytics is configured with IP anonymisation. We do not use advertising cookies or share analytics data with third parties for marketing purposes.
To change your cookie preferences, refresh the page and the consent banner will reappear if you clear your browser’s local storage, or contact us and we can advise you.
Who we share your data with
We share personal data only with the following third-party services, which are necessary to operate our website and tools. We do not sell data or share it with advertisers.
| Third party | Purpose | Location | Safeguard |
|---|---|---|---|
| Google Analytics | Website usage analytics — only with your consent | USA (EU-US Data Privacy Framework) | IP anonymisation enabled; analytics-only configuration |
| Google Sheets | Storing lead registrations from Toolkit and Stage Index forms | USA (EU-US Data Privacy Framework) | Access restricted to IFB Gaming only; data not shared |
| WordPress hosting provider | Hosting the website and processing form submissions via PHP mail | UK / EEA | Standard contractual arrangements |
All third-party providers are required to handle your data in accordance with applicable data protection law. We do not authorise any third party to use your personal data for their own purposes.
How long we keep your data
We retain personal data only for as long as necessary for the purposes for which it was collected, or as required by law.
| Data | Retention period |
|---|---|
| Lead registration data (name, email, organisation) | 2 years from date of collection, or until you request deletion |
| Enquiry form submissions | 2 years from date of submission, or until the matter is resolved |
| Google Analytics data | 14 months (Google Analytics default, configured by IFB Gaming) |
| Browser local storage (assessment data, preferences) | Stored on your device until you clear your browser data — never held by us |
After the retention period, data is securely deleted. You may request deletion at any time — see Your Rights below.
Your rights
Under the UK GDPR and Data Protection Act 2018, you have the following rights in relation to your personal data:
To exercise any of these rights, contact us at info@ifbgaming.com. We will respond within one month. If you are not satisfied with our response, you have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk or by calling 0303 123 1113.
Contact us
If you have any questions about this privacy policy or how we handle your personal data, please get in touch:
| info@ifbgaming.com | |
| Website | ifbgaming.com |
| Subject line | Privacy — [your query] |
We aim to respond to all privacy-related enquiries within 5 working days.
This privacy policy was last updated in May 2026. We may update it from time to time. If we make significant changes, we will update the date at the top of this page.