At IFB Gaming, social impact isn’t just a buzzword—it’s the reason we exist.
Our social and planetary initiative—Empowering Futures—is rooted in the belief that everyone deserves access to the tools, skills, and opportunities needed to thrive in a digitally driven world. Whether it’s distributing SIM cards, launching broadband hubs, or running game-based learning programmes, everything we do is measured by the real-life change it creates for individuals and communities.
We define social impact as the measurable and meaningful difference our initiatives make—particularly for those most at risk of exclusion. This includes:
Improved access to digital tools and services
Increased participation in education and employment
Enhanced wellbeing and confidence
Stronger community connections and collaboration
But we don’t stop at meeting immediate needs. We aim to build long-term resilience, tackle systemic barriers, and champion equity from the ground up. That’s why our programmes are designed with sustainability, inclusivity, and innovation at their core.
From digital skills hubs to inclusive mentorship and gaming for good, our mission is clear: Empower people. Strengthen communities. Shift what’s possible.
In a world where gaming is often seen as just entertainment or e-sports, IFB Gaming is breaking boundaries and redefining what gaming can achieve.
At its core, IFB Gaming isn’t just another gaming organisation—it’s a movement for social good, digital inclusion, and sustainability. Here’s why IFB Gaming is different and why its mission matters now more than ever.
1. Gaming as a Tool for Empowerment
While most gaming organisations focus on profit or competitive play, IFB Gaming uses gaming as a catalyst for social change. From equipping underserved communities with digital skills to empowering individuals to bridge the digital divide, IFB Gaming proves that gaming has the power to transform lives.
Through initiatives like Empowering Futures, IFB Gaming has distributed free SIM cards, delivered winter care packages, and provided critical support for individuals with limited access to technology. Gaming isn’t just about entertainment—it’s about inclusion and connection.
2. Addressing the Digital Divide
Unlike traditional gaming companies, IFB Gaming prioritises accessibility and digital inclusion. Its mission is rooted in ensuring that everyone, regardless of background, can thrive in a digital-first world.
From refugees to those with no recourse to public support, IFB Gaming extends a hand to those often left behind. By offering workshops, tools, and gaming platforms, the organisation bridges the gap for communities at the margins of the digital revolution.
3. A Sustainable Approach to Gaming
IFB Gaming leads the charge in green gaming. By advocating for sustainable tech use, energy efficiency, and recycling e-waste, it aligns its practices with global sustainability goals. In an era of climate urgency, IFB Gaming’s commitment to sustainability gives it a competitive edge and positions gaming as a force for environmental good.
4. Health and Accessibility Through Collaboration
Collaborating with NHS Digital, IFB Gaming is driving change in healthcare. By testing the usability of the NHS app and website, IFB Gaming ensures that these platforms are accessible, relatable, and effective for diverse communities. Its work in diversifying datasets and understanding barriers to healthcare access is shaping a more inclusive NHS for England.
5. Advocacy for Policy Change
IFB Gaming isn’t just about creating impactful programmes—it’s about influencing systems. The organisation actively works with policymakers, using research and real-world stories to advocate for policies that close the digital divide, promote education, and address inequalities.
6. Innovation with Measurable Impact
Unlike many competitors, IFB Gaming focuses on community-driven innovation. Its multiplayer online social formation framework fosters connection, inclusion, and transformation in both gaming and real-life contexts. The organisation also measures its impact, ensuring that its initiatives deliver tangible results in digital literacy, healthcare access, and environmental sustainability.
IFB Gaming stands apart by putting social good, sustainability, and inclusivity at the heart of gaming. It’s not just a gaming organisation—we are leading the way in using technology to create a better, more equitable world.
This Christmas, the message of connection has never been more meaningful. Virgin Media O2’s new festive advert, “Snowing SIMs”, captures the spirit of giving by highlighting their incredible SIM card initiative through the National Databank.
At IFB Gaming, we are proud to be part of this inspiring mission, ensuring that no one is left behind in today’s digital world.
Tackling Digital Inclusion through the National Databank
The National Databank is like a foodbank but for mobile data, the National Databank provides free mobile SIM cards for people who can’t access the internet. Read about the National Databank on Good Things Foundation’s website.
Through our membership with the National Databank, IFB Gaming plays a pivotal role in distributing free SIM cards to those most affected by data poverty in London.
Together, we’re not just delivering connectivity—we’re creating opportunities, fostering inclusion, and paving the way for a digitally empowered future.”
Digital inclusion: Free SIM Cards
For many, the festive season is a time of joy and togetherness. But for others, particularly those facing digital exclusion, it can be a stark reminder of isolation.
In London alone, thousands struggle with data poverty, unable to access the internet for vital services, job opportunities, or simply to connect with loved ones.
Through our membership with the National Digital Inclusion Network, IFB Gaming has distributed free SIM cards to those who need them most. This includes individuals on low incomes, refugees, asylum seekers, people with English as Second Language, British Sign Language Users, and others without recourse to public funds.
These SIM cards provide not just data, but a lifeline to the digital world—a tool to empower and uplift.
The Power of Connection Virgin Media O2’s “Snowing SIMs” campaign beautifully showcases how something as small as a SIM card can make a big difference. Whether it’s supporting someone in applying for a job, participating in an online class, or staying connected with loved ones, this initiative goes beyond technology—it is about creating opportunities, fostering inclusion, and preparing the UK for a future of technological maturity and beyond. Virgin Media O2 is at the forefront, driving this essential and transformative change.
Snowing Sims’ – Christmas Ad by Virgin Media O2
Digital Inclusion: A Mission for London and Beyond
At IFB Gaming, we’ve seen first-hand how access to data transforms lives. London is a city of opportunity, but for many, digital exclusion creates barriers to participation.
By working together with the National Databank and like-minded partners, we’re helping to break down these barriers, one SIM card at a time. Read about our recent “Empowering Futures” and “Winter Data Care” initiative on Community Southwark’s website.
How Can Your Organisation Benefit?
By joining the National Databank, your charity or community organisation can:
Distribute free SIM cards to support those facing digital exclusion.
Help individuals access essential online services, education, and employment opportunities.
Strengthen your community impact with a meaningful, practical solution to data poverty.
Learn new skills and ways of working.
Be part of a National movement focused on eradicating inequalities.
Break the silo walls and connect your voice to National discussions and development.
Future-proof your organisation with member-only events and knowledge base.
Access the National Device bank and diversify your funding opportunities.
Why Get Involved?
The National Databank is a simple, effective way to support your community and break down the barriers of digital exclusion.
At IFB Gaming, being part of this initiative has allowed us to connect countless individuals and organisations to life-changing opportunities. Now, we want to share this opportunity with you.
Get in Touch with IFB Gaming
Need guidance on how to join? Unsure where to start?
IFB Gaming offers consultations to help you understand the process and make the most of this incredible initiative. Together, we can ensure no one in our communities is left behind.
Let’s create a digitally inclusive future—one SIM card at a time. Reach out to us today to learn more about joining the National Databank!
This Christmas, as we embrace the joy of giving, let’s remember the power of connection. Together, we can continue to address digital exclusion and data poverty, ensuring a brighter, more inclusive future for all.
In an era where technology continues to redefine our lives, the importance of digital literacy and empowerment cannot be overstated. The digital world presents endless opportunities, from connecting with others to accessing vital information and advancing our careers. Recognising this, IFB Gaming is excited to announce the introduction of Get Online Week’s Empowering Futures.
IFB Gaming and Empowering Futures:
At IFB Gaming, we understand the transformative power of the digital realm, especially in the realm of gaming, healthcare, education and public online services.
As we enter the age of technological innovation, digital skills are increasingly becoming essential for personal and professional growth.
Empowering Futures aligns perfectly with our mission to empower voluntary organisations and small businesses to manifest a connected nation where everyone can fully participate and reach their full potential during technology adoption maturity and beyond.
Empowering Futures offers a wide range of events, workshops, and resources designed to equip voluntary organisations and small businesses with the knowledge and tools they need to thrive in the digital age.
IFB Gaming is proud to champion this initiative and is committed to supporting and encouraging everyone to harness the power of technology.
Why Participate or Join Empowering Futures:
Empowering Futures is a unique initiative designed to expand your digital horizons, regardless of the size of your organisation. The initiative will support you to future-proof your organisation and to make the best out of the numerous opportunities presented by technology or digital.
Here are some reasons why you should consider joining Empowering Futures:
Boost Your Ream’s Digital Skills: Learn from experts in various fields to enhance your people’s knowledge and gain practical skills that can elevate your online presence.
Networking Opportunities: Connect with like-minded individuals, professionals, and organisations who share your passion for eradicating digital inclusion. Build valuable relationships that can open doors to new opportunities.
Inclusivity: Empowering Futures is committed to promoting and advocating for digital inclusion and diversity at all levels of the society.
Stay Updated: Stay up-to-date with the latest trends, technologies, policies and opportunities and gain insights from digital inclusion industry leaders and pioneers.
The official website provides a comprehensive overview of the event, including the schedule, featured speakers, workshops, and registration details.
What is Get Online Week?
Get Online Week is championed by Good Things Foundation. The campaign started in 2007 and it is currently in its 16th year. Good Things Foundation is on a mission to fix the digital divide, increasing awareness of digital exclusion and the pillars to tackle it: access to devices, data and digital skills training.
Every year Get Online Week has enabled people at risk of digital exclusion and data poverty to learn the Essential Digital Skills (Future Dot Now) and take back control of their lives and work during technology adoption maturity and beyond.
Conclusion:
Together, we can shape a future where technology empowers and enriches our lives.
Don’t miss out on this exciting opportunity to learn, connect, and grow in the digital age.
Don’t forget, whether you are representing a bank, retailer, telecommunications, charity or a community organisation, everybody can participate during Get Online Week by following these three steps.
Upcoming Events
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