Why we are out-standing in the Gaming industry
In a world where gaming is often seen as entertainment or e-sports, IFB Gaming is breaking boundaries and redefining what gaming can achieve.
At the core, IFB Gaming isn’t just another gaming organisation; it’s a movement for social good, digital inclusion, and sustainability.
Here’s why IFB Gaming is different and why its mission matters now more than ever.
Gaming is more than play—it’s a shared experience. Around the world, millions of people connect through gaming as a joint leisure activity. These shared moments create opportunities to initiate, build, and strengthen diverse social relationships.
The proliferation of computer-mediated communication in our daily routine continues to transform the way we do virtually everything, including play and gaming. Once upon a time, players had to converge at an agreed location, at an agreed time, to enjoy a game of Street Fighter, FIFA, or International Superstar Soccer. Today, players can enjoy the same interactions, fun, and challenges online from the comfort of their sofas.
At IFB Gaming, we go beyond entertainment. We identify and harness the very elements that make gaming engaging, immersive, and fun, while also exploring its educational and community-building potential. Through both technology-driven and non-technology solutions, we transform the gaming paradigm into a powerful tool for connection, inclusion, and learning.
1. Gaming as a Tool for Empowerment
While most gaming organisations focus on profit, competitive play, or entertainment, IFB Gaming uses gaming as a catalyst for social change. From equipping underserved communities with digital skills to empowering individuals to bridge the digital divide, IFB Gaming proves that gaming has the power to transform lives.
Through initiatives like Empowering Futures, IFB Gaming has distributed free SIM cards, delivered winter care packages, and provided critical support for individuals with limited access to technology, giving them access. Gaming isn’t just about entertainment—it’s about inclusion and connection.
2. Addressing the Digital Divide
Unlike traditional gaming companies, IFB Gaming prioritises accessibility and digital inclusion. Its mission is rooted in ensuring that everyone, regardless of background, has access and can thrive in a digital-first world.
From refugees to those with no recourse to public support, IFB Gaming extends a hand to those often left behind. By offering workshops, tools, and gaming events, we bridge the gap for communities at the margins of the digital revolution.
3. A Sustainable Approach to Gaming
IFB Gaming leads the charge in green gaming. By advocating for sustainable technology use, energy efficiency, and recycling e-waste, our work aligns its practices with global sustainability goals.
In an era of climate urgency, IFB Gaming’s recognition of e-waste (including gaming consoles) and commitment to sustainability give us a competitive edge and position the gaming industry as a force for environmental good.
4. Health and Accessibility Through Collaboration
Collaborating with the NHS, IFB Gaming is driving change in healthcare. Our usability tests of the NHS app and website ensure that healthcare platforms are accessible, relatable, and usable for our diverse communities.
Our work in supporting the NHS to diversify datasets and understand barriers to healthcare access is shaping a more inclusive NHS for all.
5. Advocacy for Policy Change
IFB Gaming isn’t just about creating impactful programmes; we are influencing systems. We actively work with policymakers, using research and real-world stories to advocate for policies that close the digital divide, promote education, and address inequalities.
Watch our CEO talk about our work with the NHS on the London Assembly’s website below.
6. Innovation with Measurable Impact
Unlike most gaming companies, IFB Gaming focuses on community-driven innovation. Our multiplayer online social formation framework fosters connection, inclusion, and transformation in both gaming paradigms and real-life contexts.
We measure the impact of our work, ensuring that our initiatives deliver tangible results in digital literacy, healthcare access, and environmental sustainability.