IFB Gaming

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Digital Inclusion Innovation Hub

IFB Gaming · Digital Inclusion Innovation Hub

IFB Gaming builds the engagement infrastructure and measurement systems that turn digital access into lasting participation, particularly for communities that conventional provision has failed to reach.

Research, intelligence & community infrastructure for digital participation

Most digital inclusion work stops at connectivity and basic skills. IFB Gaming operates in the spaces that come after: gaming-powered engagement, behavioural participation, AI inclusion, and the measurement frameworks that prove change is happening.

Empowering Futures, our founding commitment

Everything IFB Gaming builds is grounded in one commitment: that inequality in digital access is a structural problem requiring sustained, community-led action. Empowering Futures is our response, a commitment to a fairer, future-proofed UK where no community is left behind by technology.

Free to use · No login required · No referral needed

200+
SIM cards distributed via Winter Data Care
5,000+
Organisations in the National Digital Inclusion Network
3
Layers: Access · Engagement · Transformation
2016
Active in Southwark & Lambeth since

How it works

Three layers. One operating model.

IFB Gaming is one of the only organisations in the UK operating deliberately across all three layers of digital inclusion, from first access all the way to AI-ready transformation. Most stop at layer one.

IFB Gaming operating model

From foundation to goal, every layer connected.

Transformation layer, the goal
AI literacy · Workforce capability · Measurement
Where access and engagement become lasting change: career-readiness, AI fluency, measurable movement along the inclusion spectrum. The least-served layer in conventional digital inclusion.
Stage Index™ IFB Measurement Framework Empowering Futures
engagement enables transformation
IFB’s differentiator
Engagement layer, where IFB Gaming is distinctive
Gaming infrastructure · Behavioural participation · Toolkits
Most organisations jump from access to skills and call it done. IFB Gaming builds the engagement infrastructure in between, using gaming mechanics, behavioural research, and self-directed tools to turn passive access into active participation.
Gaming mechanics Behavioural participation research From Devices to Impact Beginners Toolkit Digital Inclusion Check
access enables engagement
Access layer, the foundation
Connectivity · Devices · Data · Local support
The prerequisite for everything else. If someone cannot afford to stay connected, no other tool reaches them. IFB Gaming addresses the access barrier directly through Winter Data Care, the National Databank partnership, and local Data Waypoints.
Winter Data Care National Databank Data Waypoints NDIN

The measurement framework, the Check and Stage Index, runs across all three layers, tracking movement from access to transformation.

Who it is for

Digital exclusion has names.

Every framework, every tool, every Data Waypoint exists because these barriers are real. The hub is built around people like these, not abstract user groups.

Older adult
Margaret, 74
Retired, Lewisham
GP moved to online-only booking. She has a smartphone but finds it overwhelming. Barrier: confidence.
“I just want to be able to book my own appointments.”
Physical disability
David, 41
Wheelchair user, Southwark
Has a tablet but most websites are not built for his assistive needs. Barrier: inaccessible design.
“The internet assumes everyone’s hands work the same way.”
Refugee
Amara, 28
Arrived from Somalia, Tower Hamlets
Has a phone but data runs out. UK services require accounts she cannot maintain. Barrier: data poverty.
“I have the phone. I just can’t afford to keep it on.”
Young person / NEET
Tyler, 19
Not in education or work, Peckham
Uses his phone for social media but has never applied for a job online. No laptop. Barrier: skills for employment.
“I know how to use my phone. I just don’t know how to use it for work.”
Unpaid carer
Jean, 54
Full-time carer, Croydon
All care forms, benefit renewals, and appointments are online. No time or confidence. Barrier: time and anxiety.
“By the time I’ve looked after Mum, I don’t have the energy to figure out a website.”
Visual impairment
Nadia, 33
Registered blind, Lambeth
Uses a screen reader but most websites fail on alt text, tab order, and button labels. Barrier: inaccessible design.
“I can use technology fine. It’s the websites that can’t use me.”

These are the people the Stage Index, the Inclusion Check, the toolkits, and Winter Data Care are designed for. Explore the full personas in the toolkit.

Our structure

Four categories. One clear architecture.

IFB Gaming is not a single programme or a collection of tools. Four distinct categories, each doing a different job, all serving the same commitment.

01
Programmes

Community-led delivery

Direct delivery that reaches people facing the deepest barriers: access, participation, and lived experience of exclusion.

  • Empowering Futures, founding commitment
  • Winter Data Care, free SIM cards & devices
  • Data Waypoints, local delivery nodes
  • NDIN membership, national network delivery
02
Research

What we measure & learn

Evidence, insight, and measurement work that gives IFB Gaming analytical credibility and policy relevance.

  • IFB Digital Inclusion Measurement Framework
  • Behavioural participation research
  • University of Portsmouth & Southampton
  • Community intelligence systems
03
Tools

What anyone can use now

Self-directed, freely available instruments. No referral, no login. Each is also a data instrument feeding IFB Gaming’s research.

  • Digital Inclusion Check, 2-min self-assessment
  • Stage Index™, 8-pillar deep assessment
  • From Devices to Impact, 11-section toolkit
  • Beginners Toolkit, 8-module guided learning
04
Innovation

Where we’re looking next

Frontier work most digital inclusion organisations are not yet doing, building capability for the next decade.

  • AI inclusion & AI literacy frameworks
  • Gaming as engagement infrastructure
  • Behavioural participation modelling
  • Community intelligence & measurement

Tools & products

Four tools. Free. Self-directed.

Each tool is self-contained and freely available, no referral, no account. Each is also a data instrument. Together they map inclusion status across individuals and communities.

New
Quick check · 2 minutes

IFB Digital Inclusion Check

Where do you stand?

Plain-language self-assessment across four dimensions. Benchmarked, scored, routes directly to the right support. Part of the IFB Measurement Framework.

  • 0 to 100 score across Access, Skills, Safety & Participation
  • Benchmarked against UK ONS and Lloyds data
  • Routes to SIM cards, learning, or the Stage Index
  • Anonymous, no login, no referral required
Full assessment · 8 pillars

IFB Gaming Stage Index™

The deep-dive diagnostic

8-pillar scored report with London benchmarks and postcode-mapped support. Includes an AI Literacy pillar, unique among community tools in the UK.

  • Individual and Organisation modes
  • AI Literacy pillar, frontier capability
  • Postcode-mapped support pathways
  • Downloadable results backup
Interactive toolkit · 11 sections

From Devices to Impact

Student, Community & Organisation Edition

11 interactive sections covering what digital inclusion means, who it affects, six community personas, and national policy context.

  • 6 real community personas
  • Interactive participation cycle
  • London exclusion statistics
  • CC BY-NC-SA 4.0, free to share
Beginners toolkit · 8 modules

Digital Inclusion Toolkit for Beginners

Step-by-step learning journey

Eight self-paced modules for complete beginners. Audio, 6 languages, progress tracking, and completion certificate.

  • Audio listen feature for every module
  • 6 languages inc. Arabic, Bengali & Somali
  • Facilitator guide built in
  • Linked to national learning pathways
Seasonal access programme

Winter Data Care

Free SIM cards, refurbished devices, and digital confidence support for residents facing data poverty in Southwark and Lambeth. If someone cannot afford to stay connected, none of the other tools reach them. Winter Data Care removes that barrier first, and is Empowering Futures made practical.

IFB Digital Inclusion Measurement Framework

Two instruments. One framework.

Most digital inclusion organisations count outputs. This framework measures position, where someone is on the inclusion spectrum, and change over time.

Entry level · 2 minutes · Individual
1

Digital Inclusion Check

Scores individuals across four dimensions: Access, Skills, Safety, Participation, benchmarked against ONS and Lloyds data. Routes to specific immediate support.

Take the Check
Full assessment · 8 pillars · Individual & organisation
2

Stage Index™

Comprehensive 8-pillar assessment with scored report and postcode-mapped support. Includes an AI Literacy pillar. The only community-produced assessment of this depth in the UK.

Open Stage Index

Why IFB Gaming

The gap most organisations are not filling

Most digital inclusion work focuses on devices, connectivity, and basic skills. IFB Gaming builds in the spaces that follow, always connecting frontier thinking back to lived experience.

AI inclusion

AI is not just for the already-connected

As AI reshapes services, work, and daily life, exclusion is extending beyond internet access to whether people can safely engage with AI tools. The Stage Index already includes an AI Literacy pillar.

For Tyler: understanding what AI tools could do for his job search, not in theory, but in a session, with support.

Behavioural participation

Getting online is not the same as benefiting

Most inclusion metrics stop at access. IFB Gaming builds frameworks to understand why people disengage even after access is achieved, the behavioural gap that conventional provision misses.

For Margaret: having a smartphone is not inclusion. Feeling safe and confident enough to use it, that is the gap worth measuring.

Gaming infrastructure

Engagement is the unsolved problem

Gaming mechanics, progression, reward, community belonging, are among the most powerful engagement frameworks ever built. Applying them to digital inclusion is largely unexplored territory.

For Amara: motivation and community matter as much as access. The infrastructure that keeps people engaged matters as much as the device.

Community intelligence

Inclusion data should come from communities

IFB Gaming builds longitudinal, community-level data through the Check, Stage Index, and Data Waypoints, a type of measurement community organisations have never had access to.

For Jean: her struggle with online care forms should be visible in data, informing service design, not disappearing into a call centre log.

Inclusion measurement

Position, not just participation

There is no established methodology for measuring individual inclusion status over time at community level. IFB Gaming’s measurement framework is among the first serious attempts to build one.

For David: the question is not whether he is “online”, it’s whether the services he needs are actually reachable from where he is.

Empowering Futures

Structural inequality needs structural responses

Digital exclusion is not a technical problem with a technical solution. It is a structural inequality requiring sustained, community-led action. Empowering Futures names that as a justice issue.

For Nadia: the barrier is not her visual impairment, it is the failure of organisations to design with her in mind.

The pathway

How the ecosystem connects

Each tool is a step. You can enter at any point, the ecosystem meets people where they are.

1

Digital Inclusion Check

2-minute snapshot. Find barriers. Get routed to the right first step.

2

Beginners Toolkit

Eight guided modules. Build foundational skills and confidence.

3

From Devices to Impact

Understand the wider field and where you fit within it.

4

Stage Index™

Full 8-pillar assessment. Scored report. Postcode-mapped support.

5

Take action

Become a Data Waypoint. Join NDIN. Partner with IFB Gaming.

Empowering Futures

Our social responsibility commitment to a fairer UK

Empowering Futures is the commitment that makes everything else necessary. A future-proofed UK means one where the communities most at risk from accelerating technological change are the ones most actively supported to navigate it. IFB Gaming exists to make that happen, through research, tools, infrastructure, and the kind of presence in communities that cannot be replicated from a distance.