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Strengthening Place-Based Digital Inclusion: Why Community-Led Support Matters

Digital inclusion is no longer just about access to devices or internet connectivity. Increasingly, it is about people, confidence, trust, and ensuring that no community is left behind in an increasingly digital world.

Recent research from Good Things Foundation highlights the importance of “place-based digital inclusion” — an approach focused on supporting people through trusted local organisations, partnerships, and community networks rather than relying solely on national or technology-led solutions.

The research recognises that many people still face significant barriers in today’s digital society. These challenges include affordability, lack of digital skills, low confidence online, language barriers, disability, social isolation, and limited access to support. As digital services continue to expand rapidly, there is growing concern across the wider digital inclusion sector that emerging technologies, including AI, could deepen existing inequalities if communities are not adequately supported.

One of the strongest messages from the research is that digital inclusion works best when support is rooted within communities. Libraries, schools, charities, housing associations, faith groups, community centres, and grassroots organisations often provide the trusted environments people need to learn, ask questions, and build confidence without fear or judgement.

The research also places strong emphasis on local ecosystems of support. Effective digital inclusion is rarely delivered by one organisation alone. Instead, it depends on collaboration between councils, voluntary organisations, educators, health services, businesses, and community partners working together through referral pathways and shared local strategies.

This local and human-centred approach matters because digital exclusion affects far more than internet access. It impacts employment opportunities, access to healthcare, financial wellbeing, education, civic participation, and social connection. In many cases, digital exclusion can deepen wider social and economic inequalities.

Across the wider digital inclusion movement, there is increasing recognition that digital inclusion should be “baked in, not bolted on.” In practical terms, this means embedding digital inclusion into public services, education, economic development, healthcare, housing, and community planning from the outset rather than treating it as a separate or temporary intervention.

Importantly, the research presents digital inclusion not simply as a technical challenge, but as a long-term social and economic opportunity. When communities are empowered with the right support, partnerships, and resources, digital inclusion can strengthen resilience, increase participation, improve quality of life, and support more inclusive economic growth.

As technology continues to evolve rapidly, the need for trusted community-based support has never been more important. Place-based digital inclusion reminds us that meaningful progress happens not only through technology, but through people, partnerships, and communities working together to ensure that everyone can participate confidently in an increasingly digital world.

Source: Good Things Foundation, “Strengthening Place-Based Digital Inclusion”

Connecting Community Insights to Policy

Connecting Community Insights to Policy, Toynbee Hall, 1pm-5pm

Join us at Toynbee Hall if you would like to engage with communities in more creative ways or learn about new ideas and approaches to embed community voice in your policies and programmes.

There will be opportunities to learn from those already delivering successful and impactful creative community engagement and peer research, and information about the support that is available to you from the GLA and other organisations. This includes the exciting launch of a new toolkit for GLA policymakers on how to commission peer research. Co-designed with a steering group of GLA officers, this toolkit will serve as a centralised hub of practical guidance and resources, ensuring that policymakers have the support they need to effectively commission peer research, whilst fostering meaningful community engagement.

We will hear from some of the first contributors to the GLA’s Community Insights Hub, who have been using creative methodologies such as film, photography, zine making and video-game principles to engage with communities and deliver impactful engagement projects.

There will also be an energising and practical workshop led by Neighbourly Labs, focused on participatory policy making and unpacking some of the challenges that we face when trying to carry out engagement work.

 

Sign up here

Lunch and refreshments will be provided.

IFB’s been shortlisted for a Business Excellence Award (2023) in London

Can Digital Unite Communities & Organisations Towards a Shared Vision? A Look at Get Online Week 2023

Let’s pretend for a second that this is not IFB Gaming – that our CEO, John Adewole, did not explore the efficacy and vitality of the gaming paradigm for project management and as a social accommodator for the insecurely attached through a longitudinal virtual ethnography. Let’s pretend that during his study, he did not capture the extent of modality switching from the gaming paradigm.

So what happened during Get Online Week?

IFB Gaming united charities and community organisations in Southwark for our 6th Get Online Week campaign in London. Get Online Week is championed by the UK’s leading digital inclusion charity, Good Things Foundation. The annual event sees the National Digital Inclusion Network get together to reinvigorate our pledges to eradicate digital inclusion and data poverty through collective action.

Now in its 16th year, the annual campaign has supported thousands of organisations to support millions of individuals at risk of digital inclusion and data poverty.

2023’s Get Online Week unfolded on Kennington and Brandon Estates in the London Borough of Lambeth and Southwark, respectively. Community development initiatives frequently necessitate educational programs, and during Get Online Week, we employed a dedicated educational app called Learn My Way.

The organisations that supported GOW 2023 include the NHS, NHS Digital, Good Things Foundation, Future Dot Now, and Vodafone’s Everyone.Connected, Metropolitan Police, and Virgin Media O2.

During the week;

  • We conducted focus groups with the Brandon Estates TRA committee and residents
  • We supported Seniors to master the new NHS appointment booking process via Swifqueue
  • We supported individuals through the National Databank
  • We supported individuals with basic digital skills using the EDS Framework
  • We empowered Women through Business Information Technology workshops
  • We explored new ways of doing research with NHS England in London communities
  • We conducted a Digital Skills and Needs Assessment with residents of Brandon Estate

So, can digital unite communities and organisations towards a shared vision and goals? In our operational research experience, we certainly have the data and insights to say yes! Digital can sustainably unite individuals and communities from the gaming paradigm towards a shared vision and goals; however, we have yet to establish whether it can from a real-world context.

Unlike real-world contexts where motive and motivation may differ significantly, the motive and motivation for presence in the gaming paradigm are playing and fun.

Ensure you are following our social media channels for more updates on the efficacy and vitality of digital to sustainably unite communities.

In the Press

Thank You for Inspiring Minds and Empowering Futures during Get Online Week in Southwark – John Adewole PMP

Get Online Week “Empowering Futures” – IssueWire

Kennington estate to host computer skills workshops for local residents – Southwark News

Success Story: Get Online Week with BREAKTHEBARRIER CIC – Community Southwark

– Get Online Week

Secure your bicycle with a Police marker

Join us on the 18th of October to get your bicycle security marked and logged on to the Bike Register for free!

It’s a highly effective, visible deterrent to bike thieves. They know that if they are caught with a registered bike, the owner can be traced and they will be arrested.

Marking kits may be limited so arrive early to avoid disappointment.

The event starts at 12pm and will finish at 2pm.

Thank you!

Upcoming Events