Mr Chip: Our Digital Inclusion Mascot & Guide
IFB Gaming · Benefit Realisation
Mr Chip: Our Digital Inclusion
Mascot & Guide
How IFB AI — powered by the Adewole Intelligence Suite — delivers real value to the communities we serve through an approachable, personality-led AI experience.
What is Mr Chip?
Mr Chip is IFB Gaming’s friendly AI character — a digital helper with a personality. He lives on ifbgaming.com and answers questions about using technology: how to set up a phone, stay safe online, find local services, or simply understand what a word means. He is available 24 hours a day, seven days a week, at no cost to the person asking.
Under the hood, Mr Chip is powered by the Adewole Intelligence Suite (AIS) — a purpose-built AI system designed specifically for digital inclusion work. Mr Chip is the human face of that system: approachable, patient, and never condescending.
Who is Mr Chip for?
- Plain-English answers, zero jargon
- Step-by-step guidance on demand
- Patient, endlessly repeatable support
- Multilingual — answers in their language
- Quick reference during group sessions
- Reduces reliance on a single expert
- Consistent, trustworthy information
- Frees leaders for human connection
- Optimised for inclusion, not IT support
- Specialist platforms better suited here
- Calibrated for first-time learners
The benefits in plain English
| Benefit | What it means in practice | How we know it’s working |
|---|---|---|
| Reduces fear of technology | A friendly character lowers the psychological barrier to asking for help. People who would never call a helpline will chat with Mr Chip. | Session start rate; repeat visits |
| Around-the-clock support | Available at 11pm on a Sunday just as easily as 9am on a Monday. No waiting, no opening hours. | Volume of out-of-hours chats |
| Scales without extra cost | One deployment serves unlimited people at once. Whether 5 or 500 need help today, the cost is the same. | Concurrent session count |
| Consistent, accurate answers | Every person gets the same carefully checked information. No bad days, no tired volunteers giving slightly wrong advice. | Helpfulness ratings; complaint rate |
| Multilingual support | Mr Chip responds in the language the person uses — removing the barrier for Yoruba, Polish, Somali, Bengali speakers and more. | Language of sessions; non-English engagement rate |
| Frees up staff time | Routine questions handled by Mr Chip so the team can focus on complex, human-centred work that really needs them. | Queries escalated to a human |
| Insight into what people need | The questions people ask Mr Chip show exactly which digital skills gaps exist — so IFB Gaming can build better programmes. | Monthly insight reports; topic analysis |
Why multilingual matters: Across Southwark, Lambeth, Croydon, and Bromley, hundreds of languages are spoken at home. Many residents are highly capable adults who are digitally excluded for one simple reason: the help available is only in English. Mr Chip breaks that barrier — a Yoruba-speaking grandmother in Peckham, a Polish-speaking parent in Croydon, or a Somali-speaking carer in Brixton all get the same quality of support as a native English speaker.
“The Adewole Intelligence Suite has been evaluated against the needs of digitally excluded communities across London. Mr Chip is the most accessible entry point we have created — a character that makes asking for help feel natural rather than intimidating.”
— IFB Gaming Digital Inclusion Team, 2026
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