IFB Gaming

Loading

Blog

Southwark Climate Collective

Climate Change Collective: Building a Sustainable Future Together

In recent years, the impacts of climate change have become increasingly evident, underscoring the urgent need for collective action on a global scale. From extreme weather events to rising sea levels, the consequences of climate change are being felt by communities and ecosystems around the world. In this blog, we explore why collective action on climate change is crucial and how we can work together to build a sustainable future for all.

Climate change is interconnected with other global challenges, including poverty, inequality, conflict, and health. Addressing climate change requires integrated approaches that consider the interconnectedness of these issues and seek to address their root causes through collective action.

As reported on Southwark council’s website, “Southwark is committed to meeting the challenge of the climate emergency as it opens enormous opportunities for the Borough, its residents and businesses”. But, only by working together can we effectively mitigate the impacts of climate change and create a sustainable future for generations to come.

Sustainable Restaurant Association
Sustainable Restaurant Association

Consider our trailblazing hybrid work in Southwark and London: A Circular Approach

As a hybrid organisation with genesis from the gaming paradigm, our positioning is geared for Triple Bottom Line development and thus puts essential players within reach of our tentacles. There is so much unreported work going on in London Boroughs; however, they often exist in silo and therefore are disconnected. Consider the examples in the London Borough of Southwark, which IFB Gaming is actively a part of.

Southwark Council, in partnership with London Southbank University and the Mayor of London, have set up an innovative green skills academy to prepare Southwark residents to get into work in green and sustainable employment sectors.

The Southwark Climate Collective, led by Better Bankside and supported by Team London Bridge, The Blue Bermondsey, Elephant & Castle Business Forum, Southwark Council, sets out to empower 160 SMEs and micro-businesses through education and practical support, to catalyse holistic organisational change and take climate action. Learn about the impact of Southwark Climate Collective with the link.

London Southbank University Green Skills Hub (LSBU), part of the Mayor of London’s Skills Academies Programme, is also connecting HEIs to businesses, community groups and residents.

According to an article on Southwark College’s website, 50% of residents who take part in the LSBU Green Skills Hub will be from underrepresented groups, including women, BAME Londoners, unemployed Londoners and deaf and disabled people. To this end, as part of our social and planetary responsibility, we are providing free connectivity to learners of the Green Skills Hub to support agile and micro learning through the National Databank.

The Southwark Climate Collective, led by Better Bankside and supported by Team London Bridge, The Blue Bermondsey, Elephant & Castle Business Forum and Southwark Council, sets out to empower 160 SMEs and micro- businesses through education and practical support, to catalyze holistic organisational change and take climate action.

Better Bankside CEO, Nicole Gordon

Collective action on climate change is crucial for several reasons:

A Planetary Challenge: A Community, Regional, National, International and Global Response:
Climate change knows no boundaries – it affects people, economies, and ecosystems regardless of nationality or location. Tackling this complex issue requires coordinated efforts and collaboration among countries, organisations, communities, and individuals worldwide. By joining forces and pooling resources, we can amplify our impact and address the root causes and lead the fight at a global scale.

Shared Responsibility, Equitable Solutions:
Addressing climate change is a shared responsibility that requires contributions from all communities, Boroughs, governments and countries regardless of their level of development or historical emissions. Collective action ensures that the burden of addressing climate change is shared equitably among communities and regions. This will be achieved with governance and countries providing leadership through support and resources for the Third Sector to address hard-to-reach and conflicting groups and serve as a bridge to mitigate and adapt to impact. By working together, we can ensure that no one is left behind in our efforts to build a sustainable future.

Seizing Economic Opportunities:
The transition to a low-carbon, sustainable economy presents significant economic opportunities, including job creation, innovation, and investment in clean energy, infrastructure, and technology. Collective action enables communities and businesses to seize these opportunities and unlock the economic benefits of a transition to a more sustainable future. By investing in renewable energy, energy efficiency, sustainability education and sustainable infrastructure, we can create green jobs and stimulate economic growth while reducing greenhouse gas emissions.

Protecting Vulnerable Communities:
Climate change disproportionately affects vulnerable and marginalised communities, including low-income populations and indigenous peoples. Collective action is essential to ensure that these communities are supported and protected from the impacts of climate change, including through adaptation measures, capacity-building, and financial assistance. By prioritising equity, education, social justice and digital inclusion in our climate action efforts, we can ensure that all people have the resources and support they need to thrive in the future.

Preserving Ecosystems and Biodiversity:
Climate change poses a grave threat to ecosystems and biodiversity, with potential cascading effects on food security, water resources, and ecosystem services. Collective action is necessary to conserve and restore ecosystems, protect biodiversity, and mitigate the loss of valuable natural resources. By investing in nature-based solutions, such as reforestation, sustainable land management, and marine conservation, we can enhance resilience to climate change and safeguard the health and well-being of ecosystems and biodiversity.

We are thrilled to be part of such a crucial collective. Collective action on climate change is essential to address the global nature and magnitude of the challenge, share responsibility equitably, seize economic opportunities, protect vulnerable communities, and preserve ecosystems and biodiversity. By working together, we can create a sustainable future for generations to come and ensure that our planet remains a safe and habitable home for all life. Let us join hands and take bold action on climate change – our future depends on it.

John Adewole

Author

John Adewole

DEI & Operational Research Projects Director, IFB Gaming

Why Giving Employees a Day Off to Serve Communities is a Win-Win

In recent years, the concept of corporate social responsibility (CSR) has gained significant traction, with companies increasingly recognising the importance of giving back to the communities in which they operate. According to Dr Christopher Martin (Cranfield University), “No individual, organisation, institution and government is going to escape the calls for sustainable products, services and solutions with the human at the core” (Logistics and Supply Chain Management, 2011). One way that we encourage and support organisations to contribute to society is by empowering organisations to volunteer to work in communities in controlled environments through our Corporate Volunteering Programme.

This initiative not only benefits the communities being served but also yields numerous advantages for the employees and the organisation as a whole.

Fostering Employee Engagement and Satisfaction

Giving your employees a day off to volunteer in the community demonstrates the company’s values, it can boost social impact and it encourages your employees to participate in meaningful activities outside of the workplace. Furthermore, it is not uncommon for employees to have an interest in community development and inclusion in which case, our corporate volunteering programme will creatively support your employees’ personal interest, growth and development.

This fosters a sense of pride and fulfilment among employees, leading to increased job satisfaction and higher levels of engagement. When employees feel connected to their community and empowered to make a difference to the community or personal interests and goals, they are more likely to be motivated and loyal.

Skill Development and Team Building

Volunteering opportunities often involve teamwork and collaboration, providing employees with valuable opportunities to develop and enhance their interpersonal skills. Working alongside colleagues in a different setting can strengthen relationships and promote a sense of camaraderie among team members. Moreover, employees may have the chance to learn new skills or gain experience in areas outside of their usual roles, which can contribute to their professional growth and development.

For instance, following the first usability testing of the NHS App, IFB has been working with NHS Digital to explore new ways of accessing and collecting data in hard-to-reach communities through the Corporate Volunteering Programme.

Positive Brand Image and Reputation

Corporate volunteering initiatives not only benefit the employees but also enhance the company’s reputation and brand image. When consumers see that a company is actively involved in social causes and community service, they are more likely to view the company favourably and may even prefer its products or services over competitors. Engaging in volunteering programmes at a corporate scale also presents hidden opportunities for talent acquisition and DEI strategies and progression. Prospective employees may be attracted to organisations that prioritise corporate social responsibility, leading to increased talent acquisition and retention.

Strengthening Community Relationships

By encouraging employees to volunteer in local communities, your organisation can build stronger ties with stakeholders and demonstrate their commitment to being responsible corporate citizens. Engaging with community organisations and addressing local needs can help companies gain insights into community issues and develop partnerships that support long-term social impact initiatives. These relationships can lead to mutual benefits, such as access to new markets or increased customer loyalty.

Potential Implications and Challenges

While the benefits of giving employees a day off to volunteer are significant, there are potential implications and challenges that organisations must consider. One concern is ensuring that volunteering opportunities are inclusive and accessible to all employees, regardless of their circumstances or abilities and their safety and security.

Organisations may also need to join a programme that offers a range of volunteering options to accommodate diversity.

Another challenge is measuring the impact of corporate volunteering initiatives and ensuring that they align with the Organisation’s overall goals and values. Organisations may need to establish clear metrics and evaluation criteria to assess the effectiveness of their volunteering programs and make informed decisions about future investments.

Additionally, organisations should be mindful of the potential for volunteering initiatives to be perceived as tokenistic or insincere if not implemented thoughtfully. Organisations need to engage authentically with communities and prioritise initiatives that have a meaningful and sustainable impact.

Do not worry, at IFB Gaming, we work with your volunteers and organisation at every stage of the programme to mitigate or eradicate the challenges.

Giving your employees a day off to volunteer and work in communities is a powerful way for your organisation to demonstrate their commitment to social responsibility, engage employees, and strengthen community relationships.

By embracing corporate volunteering initiatives, companies can create positive change, enhance their brand reputation, and contribute to building a better world for all.

Power of AI for Community Inclusion, Integration, and Cohesion

In today’s rapidly evolving world, the integration of Artificial Intelligence (AI) is not just a technological advancement; it’s a catalyst for positive change in community dynamics. Whether you’re a tech enthusiast or a newcomer to the concept of AI, this blog post will explore the incredible possibilities AI brings for fostering community inclusion, integration, and cohesion.

Demystifying AI for Beginners:

AI, or Artificial Intelligence, refers to machines or computer systems that are designed to mimic human intelligence. These systems can perform tasks that typically require human intelligence, such as learning, problem-solving, and decision-making. Think of AI as the brain behind the machine, capable of processing vast amounts of data and making informed decisions.

AI’s Potential for Community Inclusion:

One of the most remarkable aspects of AI is its ability to bridge gaps and ensure that no one is left behind. In the context of community inclusion, AI technologies can be tailored to accommodate diverse needs, making information, services, and opportunities accessible to everyone. However, this feat depends on the availability of timely and integrable data.

  • Personalised Assistance: AI-powered virtual assistants, like voice-activated devices and chatbots, can provide personalised assistance to individuals with different abilities or language preferences, ensuring that everyone can access information and services effortlessly.
  • Language Translation: Breaking down language barriers is crucial for inclusive communities. AI-driven language translation services can facilitate communication among individuals who speak different languages, promoting understanding and collaboration.

Integration through AI-driven Innovation:

AI serves as a powerful tool for community integration by fostering innovation and creating solutions that address shared challenges. Here’s how:

  • Smart Urban Planning: AI can optimise urban planning by analysing data on traffic patterns, energy consumption, and public services. This data-driven approach leads to more efficient and sustainable communities, enhancing the overall quality of life for residents.
  • Education and Skill Development: AI-powered educational tools can cater to diverse learning styles and speeds, ensuring that education is accessible to everyone. These tools can also provide personalised learning experiences, helping individuals develop the skills needed for the jobs of the future.

Cohesion through Data-Driven Insights:

AI’s analytical capabilities enable communities to make informed decisions based on data. By leveraging data-driven insights, communities can enhance cohesion in various aspects:

  • Community Health: AI can analyse health data to identify patterns, forecast disease outbreaks, and optimise healthcare resource allocation. This proactive approach to healthcare contributes to the well-being of the entire community.
  • Social Services: AI-driven algorithms can streamline the delivery of social services by identifying areas of need and allocating resources efficiently. This ensures that support reaches those who need it most, fostering a sense of collective responsibility.

In conclusion, AI is not just a technological marvel; it’s a transformative force that has the potential to redefine how communities function.

As we embrace the possibilities of AI, let’s work together to harness its power to create inclusive, integrated, and cohesive communities that thrive on diversity and collaboration. The future is here, and it’s AI-driven – let’s make it a future where no one is left behind.

IFB’s been shortlisted for a Business Excellence Award (2023) in London

Hot off the press! “Empowering Futures”

In an era where technology continues to redefine our lives, the importance of digital literacy and empowerment cannot be overstated. The digital world presents endless opportunities, from connecting with others to accessing vital information and advancing our careers. Recognising this, IFB Gaming is excited to announce the introduction of Get Online Week’s Empowering Futures.

IFB Gaming and Empowering Futures:

At IFB Gaming, we understand the transformative power of the digital realm, especially in the realm of gaming, healthcare, education and public online services.

As we enter the age of technological innovation, digital skills are increasingly becoming essential for personal and professional growth.

Empowering Futures aligns perfectly with our mission to empower voluntary organisations and small businesses to manifest a connected nation where everyone can fully participate and reach their full potential during technology adoption maturity and beyond.

Empowering Futures offers a wide range of events, workshops, and resources designed to equip voluntary organisations and small businesses with the knowledge and tools they need to thrive in the digital age.

IFB Gaming is proud to champion this initiative and is committed to supporting and encouraging everyone to harness the power of technology.

Why Participate or Join Empowering Futures:

Empowering Futures is a unique initiative designed to expand your digital horizons, regardless of the size of your organisation. The initiative will support you to future-proof your organisation and to make the best out of the numerous opportunities presented by technology or digital.

Here are some reasons why you should consider joining Empowering Futures:

  1. Boost Your Ream’s Digital Skills: Learn from experts in various fields to enhance your people’s knowledge and gain practical skills that can elevate your online presence.
  2. Networking Opportunities: Connect with like-minded individuals, professionals, and organisations who share your passion for eradicating digital inclusion. Build valuable relationships that can open doors to new opportunities.
  3. Inclusivity: Empowering Futures is committed to promoting and advocating for digital inclusion and diversity at all levels of the society.
  4. Stay Updated: Stay up-to-date with the latest trends, technologies, policies and opportunities and gain insights from digital inclusion industry leaders and pioneers.

Recommended Reading:

Press Release: Empowering Futures 2023 in London

For more details on Empowering Futures event and to get a sneak peek at what to expect, we highly recommend reading the event’s press release. To access the press release, please visit the official Get Online Week’s Empowering Futures website or contact the team directly.

The official website provides a comprehensive overview of the event, including the schedule, featured speakers, workshops, and registration details.

What is Get Online Week?

Get Online Week is championed by Good Things Foundation. The campaign started in 2007 and it is currently in its 16th year. Good Things Foundation is on a mission to fix the digital divide, increasing awareness of digital exclusion and the pillars to tackle it: access to devices, data and digital skills training.

Every year Get Online Week has enabled people at risk of digital exclusion and data poverty to learn the Essential Digital Skills (Future Dot Now) and take back control of their lives and work during technology adoption maturity and beyond.

Conclusion:

Together, we can shape a future where technology empowers and enriches our lives.

Don’t miss out on this exciting opportunity to learn, connect, and grow in the digital age.

Don’t forget, whether you are representing a bank, retailer, telecommunications, charity or a community organisation, everybody can participate during Get Online Week by following these three steps.

Our AI Assistant Now Speaks Your Language, Not Just English

Announcement · AI · Accessibility

Our AI Assistant Now Speaks Your Language, Not Just English

IFB Gaming

Research we’ve read this year, from Accenture’s AI Participation Gap report to Good Things Foundation‘s own regional network meet-ups, keeps saying the same thing: people don’t just need access to AI tools, they need to understand what’s happening in their own language. Not a translated welcome message. The whole conversation.

So we built exactly that, and it’s live on our homepage now.

A Real Conversation, Not a Demo

We tested it ourselves before writing this. We said hello. It asked what language we were most comfortable in. We said Yoruba.

yoruba
Ẹ káàbọ̀.
Èdè Yorùbá dára fún mi.
Báwo ni mo ṣe lè ràn yín lọ́wọ́ lónìí?

It didn’t just greet us in Yoruba and switch back to English. It offered its menu of options in Yoruba. When we said thank you, “Ose”, it replied “Ẹ ṣé púpọ̀.” The whole exchange, start to finish.

Why This Matters

This is a direct answer to something we’ve heard named specifically, by researchers, by Good Things Foundation’s own network, by the families we work with: language shouldn’t be the reason someone is left guessing at a screen. If English isn’t your first language, or your most comfortable one, you shouldn’t have to fight through it just to get help.

We built our Inclusion & AI Literacy Assistant to close that gap properly, not with a token gesture, but with a real, working conversation in whatever language someone actually needs.

Not a Generic AI Bot

Most AI assistants are a generic model with a company’s branding on top. Ours isn’t. It’s built on the same frameworks that shape everything else we do: the Access → Skills → Confidence → Participation cycle behind our Digital Inclusion Toolkit, and John Adewole’s own MOSFC and 7 Pillars models, the same thinking behind how we design every programme we run.

That means when someone asks the assistant for help, it isn’t guessing. It’s reasoning from a structure built specifically for digital inclusion, not a general-purpose chatbot repurposed for the occasion.

Try It Yourself

Look for the chat icon on ifbgaming.com and say hello, in whatever language feels right to you.

AIS built by John Adewole.

Why Small Organisations Need an AI Policy

IFB Gaming · Digital Inclusion

Your team is already using AI. The question is whether you’ve talked about it.

Most small organisations don’t have an AI policy. Not because they don’t care, but because the whole thing sounds like it belongs to someone bigger.

Let me start with something I’m fairly sure is true about your organisation, even though we may never have met.

Someone on your team has used AI this week. Maybe they asked a chatbot to tidy up a funding bid. Maybe a volunteer used it to summarise a long set of notes, or to word a tricky email more gently. They probably didn’t mention it. They almost certainly didn’t think they were doing anything that needed mentioning.

That’s the thing about AI in community work. It didn’t arrive with an announcement. It just quietly turned up, one helpful shortcut at a time.

And yet, when I talk to small charities, hubs, and community groups, hardly any of them have an AI policy. Not because they don’t care, these are some of the most careful, values-driven people I know. It’s because the words “AI policy” sound like they belong to a corporation with a legal department and a compliance team. For an organisation already doing three jobs with one pair of hands, it lands as one more impossible thing on a list that’s already too long. So it gets quietly moved to “later.”

The trouble is, AI doesn’t wait for later.

The risk isn’t the technology. It’s everyone guessing on their own.

When there’s no agreed approach, every person makes their own call, in the moment, with nothing to guide them. One volunteer pastes a service user’s personal details into a free tool, not realising where that information goes. A staff member sends out something an AI wrote that nobody quite checked. Nobody meant any harm. They were trying to help, and they were doing their best with no map.

That’s the real issue. Not robots, not science fiction. Just good people making inconsistent decisions because no one has had the conversation out loud.

And in our world, digital inclusion, that matters more than most. The people we support need to know they are safe with us. Trust is the whole foundation of the work. An AI policy isn’t red tape. It’s part of how you keep that trust.

And no, a downloaded template won’t fix it

I know what the internet suggests: grab a ready-made AI policy, swap in your logo, job done.

Except we both know how that ends. A policy borrowed from a tech firm or a giant charity doesn’t fit a small community organisation, and everyone can feel it. It speaks a language your team doesn’t use. It worries about things you’ll never face and stays silent on the things you deal with every day. So it goes in a folder, unread, protecting no one. A policy nobody understands isn’t protection. It’s just paperwork.

What you actually need is the opposite of that. Something short. Something in plain words. Something that sounds like your organisation, that a brand-new volunteer could read on their first morning and genuinely follow.

Here’s the part that surprises people

Writing a policy that fits you is far more within reach than it sounds.

You don’t need to be a lawyer. You don’t need a technical background. You don’t need to understand what’s happening inside the machine. The most important thing is already in the room with you: your values, your understanding of the people you serve, and a clear way to turn those into something your whole team can stand behind.

That last part, turning what you already believe into a policy that actually works, is the bit people get stuck on. It’s also the bit we love helping with.

Write yours, in one session

The Write Your Own AI Policy workshop helps community organisations create a clear, practical AI policy in a single two-hour session. Plain English, no jargon, no legal background needed. You leave with a real draft in your own words.

See the workshop →

Digital Inclusion Works Better When a Place Works Together: A Look at Good Things’ Evidence

New positioning paper

Digital inclusion works better when a place works together

Our new positioning paper shows how the Stage Index supports a place-based approach.

We’ve written a short positioning paper for councils and local partners, and we wanted to introduce it here.

It builds on recent research from Good Things Foundation, Strengthening a place-based approach to digital inclusion, which makes a simple but important point: tackling digital exclusion in a place works best when local partners act as one coordinated system, not as a scatter of separate projects. That means a shared vision, shared leadership, a shared way of reaching the people who are excluded, and a shared way of measuring whether things are actually improving.

Where our toolkit fits

Our paper looks honestly at where the IFB Gaming Stage Index helps with that, and where it doesn’t. We’re clear about one thing up front: the Stage Index is not a partnership tool, and it doesn’t replace Good Things Foundation’s. The two do different jobs, and they work well side by side.

  • Good Things Foundation’s tool helps a place understand how well its partners are working together.
  • Our Stage Index gives those same partners a shared, resident-level evidence base to work together around.
  • Together, they help a place see who is excluded, agree what to do, and prove that it is making a difference.

The paper maps the Stage Index against the four areas the research highlights, and is honest about which ones a measurement tool can genuinely support and which depend on leadership and funding that no tool can supply. If you work in a council or a local partnership, we think it’s a useful, practical read.

How to get the paper

The full positioning paper is available on request, we’re happy to send it over.

Head to our contact page and, in the message field, just mention you’d like the place-based positioning paper.

We’ll get it straight back to you, and we’re always glad to talk about how it might apply to your area.

Contact us

How councils can use IFB’s digital inclusion toolkit

For local government

How councils can use our digital inclusion toolkit

Practical tools to understand, measure, and act on digital exclusion in your area.

If you work in a council, you already know digital inclusion matters. The harder question is usually: where do we even start, and how do we show it is working? That is the gap our toolkit was built to fill.

The problem most councils run into

Plenty of good work happens across a borough, in libraries, community centres, and local groups. But it is often scattered, hard to see, and even harder to measure. Most digital inclusion gets counted in things handed out: devices given, SIM cards distributed. Those numbers matter, but they do not tell you whether anyone is actually more included as a result.

That is the real challenge. Not a lack of effort, but a lack of a shared way to understand who is excluded, why, and whether things are improving. Without that, it is tough to plan, tough to join things up, and tough to make the case for funding.

How a council can use the toolkit

Our toolkit is free to start with, needs no login, and is built to be useful straight away. Here are the main ways councils are putting it to work.

1

Check where your council stands

There is a version of our Stage Index built specifically for councils, weighted around the things you actually deal with, like governance and strategy. It gives you a clear, scored picture of how mature your digital inclusion approach is, and where the gaps are.

2

Understand your residents

The quick Digital Inclusion Check and the fuller Stage Index help you see who is excluded in your area and why. That gives you real community insight, the kind that is genuinely hard to get, and exactly what you need for planning and funding bids.

3

Give your teams a shared language

Our From Devices to Impact toolkit gives frontline staff, libraries, and community partners one common framework and a set of real-life personas. Suddenly everyone means the same thing by “digital inclusion,” which makes joining things up far easier.

4

Join up local delivery

Our Data Waypoint model helps you map and connect the places already doing this work on the ground, turning scattered activity into a visible, coordinated network across the borough.

5

Show that it is working

Because the tools measure where people are and whether they are moving forward, not just what was handed out, you get evidence you can actually use in strategies, reports, and funding applications.

Free to start, more when you need it. The core tools are open for any council to use right now. When you want more, borough-wide rollout, tailored benchmarking, joined-up resident data, and support, that is where we work with you directly as a partner. We will always be clear about what is free and what is a commissioned piece of work.

Why work with us

We are a community organisation, not a big consultancy, so we get the realities of delivering this work on the ground. We care about people being genuinely included, not just counted. And we have done the groundwork councils ask about, clear privacy and data handling, an accessibility commitment, and tools designed around real residents rather than abstract user groups.

Let’s talk about your borough

Whether you want to start with the free tools or explore a fuller partnership, we would love to hear what you are working on and where we can help.

From Devices to Impact Beta has been extended to 30 June

Beta now open until 30 June

We’re extending the Toolkit Beta to 30 June

A little more time to try the Digital Inclusion Toolkit and tell us what you think.

Good news: we’re keeping the Digital Inclusion Toolkit beta open a little longer. The new deadline is 30 June (it was 14 June).

Here’s why. The National Digital Inclusion Network is holding its first in-person meeting in London, and a lot of the people we most want feedback from, frontline workers, hub teams, and community organisations, are going to be in the room. It made little sense to close the beta just before sitting down with the very people the toolkit is built for. So we’re holding it open until the end of the month, so everyone we meet has a proper chance to try it and tell us what they think.

Mr Chip says

“More time to have a go. No login, nothing technical, just try it and tell us what helps. Your honest feedback is what makes it better.”

If you’ve already taken part, thank you. Your feedback is shaping where this goes.

If you haven’t yet, this is your window. The beta is free, there’s no login, and you don’t need to be technical. Have a look, use it with the people you support, and tell us what works and what doesn’t. That honest feedback is exactly what makes the finished toolkit genuinely useful, rather than just another thing nobody asked for.

We’ll be back at the end of June with what we’ve learned and what’s next.

Strengthening Place-Based Digital Inclusion: Why Community-Led Support Matters

Digital inclusion is no longer just about access to devices or internet connectivity. Increasingly, it is about people, confidence, trust, and ensuring that no community is left behind in an increasingly digital world.

Recent research from Good Things Foundation highlights the importance of “place-based digital inclusion” — an approach focused on supporting people through trusted local organisations, partnerships, and community networks rather than relying solely on national or technology-led solutions.

The research recognises that many people still face significant barriers in today’s digital society. These challenges include affordability, lack of digital skills, low confidence online, language barriers, disability, social isolation, and limited access to support. As digital services continue to expand rapidly, there is growing concern across the wider digital inclusion sector that emerging technologies, including AI, could deepen existing inequalities if communities are not adequately supported.

One of the strongest messages from the research is that digital inclusion works best when support is rooted within communities. Libraries, schools, charities, housing associations, faith groups, community centres, and grassroots organisations often provide the trusted environments people need to learn, ask questions, and build confidence without fear or judgement.

The research also places strong emphasis on local ecosystems of support. Effective digital inclusion is rarely delivered by one organisation alone. Instead, it depends on collaboration between councils, voluntary organisations, educators, health services, businesses, and community partners working together through referral pathways and shared local strategies.

This local and human-centred approach matters because digital exclusion affects far more than internet access. It impacts employment opportunities, access to healthcare, financial wellbeing, education, civic participation, and social connection. In many cases, digital exclusion can deepen wider social and economic inequalities.

Across the wider digital inclusion movement, there is increasing recognition that digital inclusion should be “baked in, not bolted on.” In practical terms, this means embedding digital inclusion into public services, education, economic development, healthcare, housing, and community planning from the outset rather than treating it as a separate or temporary intervention.

Importantly, the research presents digital inclusion not simply as a technical challenge, but as a long-term social and economic opportunity. When communities are empowered with the right support, partnerships, and resources, digital inclusion can strengthen resilience, increase participation, improve quality of life, and support more inclusive economic growth.

As technology continues to evolve rapidly, the need for trusted community-based support has never been more important. Place-based digital inclusion reminds us that meaningful progress happens not only through technology, but through people, partnerships, and communities working together to ensure that everyone can participate confidently in an increasingly digital world.

Source: Good Things Foundation, “Strengthening Place-Based Digital Inclusion”

Supporting London Councils: A New Layer for Network-Based Digital Inclusion

Across London, councils are increasingly delivering digital inclusion through networks of local organisations.

This model is both practical and effective. It enables councils to:

  • Reach communities more directly
  • Work with trusted local partners
  • Scale delivery through volunteers and Digital Champions
  • Spend time on pressing Borough issues

But as this approach has matured, a consistent challenge has emerged:

How do councils understand what is happening across their network—in real time?

The Challenge of Network-Based Delivery

When delivery is distributed across multiple organisations, visibility becomes complex.

Councils often rely on:

  • Periodic reports
  • End-of-programme evaluations
  • Fragmented data from different partners

While useful, these approaches are:

  • Retrospective
  • Inconsistent across organisations
  • Limited in supporting real-time decision-making

This creates a gap between:
What is planned at a strategic level
What is actually happening on the ground

Introducing a New Support Layer

The IFB Live Measurement Digital Inclusion Toolkit has been developed to address this gap.

Rather than replacing existing programmes or networks, it acts as a:

Real-time insight layer across council-led digital inclusion ecosystems

What This Means in Practice

For London councils and their partners, the toolkit enables:

1. Live Insight Across Networks

Understand what is happening across multiple organisations during delivery—not just after.

2. Stronger Coordination

Bridge the gap between:

  • Council strategy
  • Community delivery

3. Support for Frontline Delivery

Equip:

  • Volunteers
  • Students
  • Digital Champions

With simple tools that help them adapt in real time.

4. Consistent, Usable Data

Move towards:

  • Shared understanding across partners
  • Comparable insights across programmes

Designed to Strengthen, Not Replace

The toolkit is intentionally designed to complement existing infrastructure, including:

  • Good Things Foundation networks
  • Digital Unite models
  • Local borough partnerships and VCS ecosystems

It does not introduce another layer of reporting.

Instead, it provides:
Practical insight during delivery
Value for those doing the work
Better visibility for those coordinating it

From Reporting to Real-Time Understanding

As councils continue to adopt network-based delivery models, the next step is clear:

Move from retrospective reporting
To real-time, evidence-led action

This shift enables:

  • Faster response to challenges
  • Improved outcomes for residents
  • Greater confidence in programme effectiveness

Current Phase and Opportunities

The toolkit is currently in beta, with early engagement from community organisations and sector partners.

We are now exploring opportunities to work with:

  • London borough councils
  • Network coordinators
  • Voluntary and community sector partners

To pilot and refine its application across real-world delivery environments.

Work With IFB Gaming

If you are part of a council, delivery network, or community organisation interested in strengthening digital inclusion through real-time insight, we would welcome a conversation.

Digital inclusion is no longer just about access.

It is about understanding what works—while it is happening—and improving it in the moment.

That is the shift this toolkit is designed to support.

IFB Digital Inclusion Toolkit Featured by Community Southwark

IFB Digital Inclusion Toolkit Featured on Community Southwark | Real-Time Impact Measurement

We are pleased to share that the IFB Digital Inclusion Toolkit has been featured on the Community Southwark website—marking an important step in making the toolkit accessible to Voluntary and Community Sector (VCS) organisations across the borough.

This recognition reflects a growing need within the sector:
Not just to deliver digital inclusion initiatives, but to understand and improve their impact in real time.

Why This Matters

Across the UK, many organisations are doing vital digital inclusion work. However, they are often supported by tools that:

  • measure outcomes retrospectively
  • prioritise reporting over delivery
  • overlook the needs of those on the front line

The IFB toolkit takes a different approach.

It is designed to:

  • support live measurement during delivery
  • provide immediate, practical insight
  • empower students, volunteers, and community practitioners as active users—not just organisations

By focusing on those delivering the work, the toolkit strengthens the Digital Champion model that underpins much of the national digital inclusion delivery.

From Access to Insight

This feature on the Community Southwark platform signals more than visibility; it represents alignment with a shared ambition:

👉 To move from simply delivering support
👉 To understand what works, as it happens

For local organisations, this means:

  • stronger evidence for funding
  • improved service delivery
  • greater confidence in decision-making

What Happens Next

With ongoing feedback and registrations from users and partners helping to shape its development.

We will continue to:

  • refine usability and clarity
  • build real-world case studies
  • ensure the tool delivers value to those who use it daily
  • narrow services and opportunities to a location

Explore the Toolkit

You can view the IFB Digital Inclusion Toolkit via Community Southwark here.

Work With Us

If you are a local authority, funder, or organisation interested in advancing digital inclusion through real-time insight and ethical measurement, we would welcome a conversation.

IFB Gaming remains committed to building practical, community-led solutions that not only expand access but also strengthen understanding, participation, and impact.

climbing towards digital empowerment

Play, Participation, and Power: Why Gaming Matters for Digital Inclusion

Across the world, gaming is often viewed primarily as entertainment — a pastime enjoyed by millions of players across consoles, personal computers, and mobile devices. Yet gaming is much more than a form of leisure.

At its core, gaming is a powerful system for learning, participation, and problem-solving.

The same principles that make games engaging — curiosity, challenge, progress, responsive feedback, and collaboration — can also be applied to help communities build confidence, develop digital skills, and participate more fully in an increasingly digital society.

At IFB Gaming, we believe that gaming principles can play an important role in shaping the future of digital inclusion and community empowerment.

Let’s break it down.

The Participation Challenge

Digital inclusion has traditionally focused on three key challenges:

• access to devices and connectivity
• digital skills and literacy
• confidence using online services

Over the past decade, governments, charities, and community organisations have worked tirelessly to address these barriers. Their efforts have helped millions of people gain access to the internet and develop the skills needed to navigate the digital world.

However, access and skills alone do not guarantee participation.

Many people still feel uncertain, intimidated, or disconnected from digital systems. For some, technology can feel like an unfamiliar environment — one that is difficult to navigate without guidance.

This is where gaming offers an important insight.

Games succeed because they encourage participation rather than demand expertise.

Players are invited to explore, experiment, and progress step by step.

Failure is part of the process, and progress is celebrated.

Learning Through Play

One of the most powerful aspects of gaming is its ability to support learning through play.

Games are designed to introduce new challenges gradually. Players start with simple tasks, build confidence through practice, and unlock more complex challenges as their skills develop.

This structure mirrors effective learning environments.

In digital skills programmes, for example, participants may need to learn how to:

  • create an email account
  • engage through chat
  • navigate online services
  • recognise online risks
  • access digital health services
  • apply for jobs online

When these activities are presented as technical tasks, they can feel intimidating. But when they are structured as missions, levels, or achievements, they become more engaging and motivating.

Gamification — the use of game mechanics in non-game contexts — can therefore transform digital learning into a progressive and confidence-building journey.

Gaming as a Gateway to Digital Confidence

For many people, gaming represents their first interaction with digital environments.

Even simple games introduce players to key digital concepts:

  • navigating virtual spaces
  • solving problems
  • collaborating with others
  • managing digital systems

These experiences can build confidence that extends far beyond gaming itself.

Young people who play games often develop skills in strategic thinking, communication, and problem-solving. Older adults who explore digital games may gain confidence using devices and navigating digital interfaces.

Gaming can therefore act as a gateway into broader digital participation.

Community Engagement Through Gamification

Beyond individual learning, gaming principles can also strengthen community engagement.

Community programmes often struggle with participation. Workshops, meetings, or training sessions may be valuable but difficult to sustain without ongoing motivation.

Gamification can help address this challenge by introducing elements such as:

  • challenges and missions
  • progress tracking
  • collaborative achievements
  • recognition and rewards

These elements encourage participants to remain engaged while celebrating progress and shared achievements.

For example, digital skills programmes can introduce learning pathways where participants unlock new levels as they complete training modules. Community challenges can encourage residents to contribute to local initiatives, share knowledge, or participate in digital learning events.

By transforming participation into a shared journey, gamification can help strengthen community bonds and collective motivation.

Gaming in the Age of Artificial Intelligence

As emerging technologies such as artificial intelligence become embedded in everyday digital systems, the need for inclusive approaches to digital learning will only increase.

AI-powered services are already influencing areas such as:

  • healthcare
  • education
  • employment
  • financial services
  • information access

Understanding these technologies requires more than basic digital skills. Individuals must develop confidence navigating complex digital environments and questioning automated outputs.

Gaming and gamification can play an important role in supporting this transition.

By creating safe, interactive environments where people can explore technology without fear of failure, gaming can help communities build the confidence needed to engage with emerging technologies.

From Entertainment to Empowerment

Gaming is often misunderstood as a purely recreational activity.

Yet when we examine the underlying mechanics of games — exploration, feedback, collaboration, and progression — we see a powerful framework for human engagement and learning.

When these principles are applied thoughtfully, gaming can support:

  • digital inclusion
  • community learning
  • civic participation
  • technology confidence
  • social connection

In this sense, gaming is not simply about entertainment.

It is about empowerment through participation.

The Role of IFB Gaming

At IFB Gaming, our work explores how gaming principles and emerging technologies can support communities in navigating the digital world.

Through initiatives focused on digital inclusion, community learning, and responsible technology engagement, we aim to demonstrate how gaming can become a tool for education, participation, and social impact.

Our work recognises that digital inclusion is not only about providing access to technology.

It is about helping individuals and communities develop the confidence, curiosity, and capability to shape their own digital futures.

Looking Ahead

As society continues to evolve in response to rapid technological change, new approaches to learning and engagement will become increasingly important.

Gaming — with its emphasis on participation, experimentation, and progress — offers a powerful model for how communities can learn and grow together.

By embracing the principles of play, collaboration, and discovery, we can create more inclusive pathways into the digital world.

Because when people feel confident to explore, learn, and participate, they do more than access technology.

They gain the power to shape the future.

AI and the Next Phase of Digital Inclusion: What Communities Need to Know

Artificial Intelligence (AI) is rapidly becoming part of everyday digital life.

From search engines and customer service chatbots to healthcare systems, online learning platforms, and workplace tools, AI is quietly shaping how information is delivered and how decisions are made.

For many people, this shift is exciting. AI promises greater efficiency, smarter tools, and new ways of solving complex problems.

But for communities already facing digital barriers, the rise of AI raises an important question:

What happens when digital inclusion moves into the age of artificial intelligence?

Digital Inclusion Has Entered a New Phase

For many years, digital inclusion efforts focused on three core challenges:

• access to devices and connectivity
• basic digital skills
• confidence using online services

Organisations across the UK and around the world have made enormous progress in helping individuals access the internet and develop the skills needed to participate in a digital society.

However, as AI systems become embedded in digital services, the nature of digital inclusion is beginning to change.

Digital participation will increasingly require people to understand how automated systems generate information, make recommendations, and sometimes make decisions.

This represents a new stage in the digital inclusion journey.

When Digital Services Become AI-Driven

Artificial intelligence is already influencing many services people rely on every day.

Examples include:

  • automated customer service systems
  • job recruitment screening tools
  • recommendation engines on digital platforms
  • AI-powered educational tools
  • decision-support systems in healthcare and finance

While these systems can improve efficiency and accessibility, they also introduce new challenges.

Users may not always understand:

  • where the information is coming from
  • how decisions are being made
  • whether an AI-generated answer is reliable
  • how their personal data is being used

Without the right support, individuals who have recently become digitally included may find themselves facing a new layer of complexity.

The Role of Community Organisations

Community organisations have long played an essential role in supporting digital inclusion.

Libraries, charities, community centres, and local support networks often act as trusted intermediaries between digital systems and the people who use them.

As AI becomes more widespread, these organisations may become equally important in helping communities understand and navigate intelligent technologies.

This could involve helping individuals:

  • understand what AI tools are and how they work
  • recognise AI-generated content
  • verify information produced by automated systems
  • protect personal data when using AI-powered services
  • explore how AI might support learning, employment, or creativity

In this sense, community organisations may increasingly act as AI translators — helping people interact confidently with emerging technologies.

AI Literacy as a Community Skill

Just as digital literacy became a key skill over the past decade, AI literacy may soon become equally important.

AI literacy does not require everyone to become a programmer or data scientist.

Instead, it focuses on helping people understand:

  • what AI can and cannot do
  • how AI systems learn from data
  • where bias or errors might occur
  • how to question and verify automated outputs

This knowledge helps individuals remain informed and confident users of digital systems.

Creating Safe Spaces to Explore AI

One of the most effective ways to support communities in understanding new technologies is through safe, supportive environments where people can explore and ask questions.

Community workshops, digital hubs, and learning programmes can provide opportunities for people to experiment with AI tools while receiving guidance from trusted facilitators.

These environments can help individuals:

  • explore AI-powered tools without pressure
  • understand both the opportunities and risks of AI
  • develop confidence interacting with intelligent systems
  • see how AI might support everyday tasks

The goal is not simply to promote AI adoption, but to ensure that people can engage with technology critically, safely, and confidently.

Looking Ahead

Artificial intelligence will likely continue to transform many aspects of digital life in the years ahead.

As this transformation unfolds, digital inclusion efforts must evolve alongside it.

Ensuring that communities can understand and navigate AI-powered systems will be essential to maintaining equitable access to digital services and opportunities.

At IFB Gaming, we are interested in exploring how emerging technologies like artificial intelligence intersect with community learning, digital inclusion, and the broader digital society.

The future of digital inclusion may not only be about getting people online.

It may also be about helping people understand the intelligent systems that increasingly shape the online world.

Upcoming Events