IFB Gaming

Loading

Blog

Southwark Climate Collective

Climate Change Collective: Building a Sustainable Future Together

In recent years, the impacts of climate change have become increasingly evident, underscoring the urgent need for collective action on a global scale. From extreme weather events to rising sea levels, the consequences of climate change are being felt by communities and ecosystems around the world. In this blog, we explore why collective action on climate change is crucial and how we can work together to build a sustainable future for all.

Climate change is interconnected with other global challenges, including poverty, inequality, conflict, and health. Addressing climate change requires integrated approaches that consider the interconnectedness of these issues and seek to address their root causes through collective action.

As reported on Southwark council’s website, “Southwark is committed to meeting the challenge of the climate emergency as it opens enormous opportunities for the Borough, its residents and businesses”. But, only by working together can we effectively mitigate the impacts of climate change and create a sustainable future for generations to come.

Sustainable Restaurant Association
Sustainable Restaurant Association

Consider our trailblazing hybrid work in Southwark and London: A Circular Approach

As a hybrid organisation with genesis from the gaming paradigm, our positioning is geared for Triple Bottom Line development and thus puts essential players within reach of our tentacles. There is so much unreported work going on in London Boroughs; however, they often exist in silo and therefore are disconnected. Consider the examples in the London Borough of Southwark, which IFB Gaming is actively a part of.

Southwark Council, in partnership with London Southbank University and the Mayor of London, have set up an innovative green skills academy to prepare Southwark residents to get into work in green and sustainable employment sectors.

The Southwark Climate Collective, led by Better Bankside and supported by Team London Bridge, The Blue Bermondsey, Elephant & Castle Business Forum, Southwark Council, sets out to empower 160 SMEs and micro-businesses through education and practical support, to catalyse holistic organisational change and take climate action. Learn about the impact of Southwark Climate Collective with the link.

London Southbank University Green Skills Hub (LSBU), part of the Mayor of London’s Skills Academies Programme, is also connecting HEIs to businesses, community groups and residents.

According to an article on Southwark College’s website, 50% of residents who take part in the LSBU Green Skills Hub will be from underrepresented groups, including women, BAME Londoners, unemployed Londoners and deaf and disabled people. To this end, as part of our social and planetary responsibility, we are providing free connectivity to learners of the Green Skills Hub to support agile and micro learning through the National Databank.

The Southwark Climate Collective, led by Better Bankside and supported by Team London Bridge, The Blue Bermondsey, Elephant & Castle Business Forum and Southwark Council, sets out to empower 160 SMEs and micro- businesses through education and practical support, to catalyze holistic organisational change and take climate action.

Better Bankside CEO, Nicole Gordon

Collective action on climate change is crucial for several reasons:

A Planetary Challenge: A Community, Regional, National, International and Global Response:
Climate change knows no boundaries – it affects people, economies, and ecosystems regardless of nationality or location. Tackling this complex issue requires coordinated efforts and collaboration among countries, organisations, communities, and individuals worldwide. By joining forces and pooling resources, we can amplify our impact and address the root causes and lead the fight at a global scale.

Shared Responsibility, Equitable Solutions:
Addressing climate change is a shared responsibility that requires contributions from all communities, Boroughs, governments and countries regardless of their level of development or historical emissions. Collective action ensures that the burden of addressing climate change is shared equitably among communities and regions. This will be achieved with governance and countries providing leadership through support and resources for the Third Sector to address hard-to-reach and conflicting groups and serve as a bridge to mitigate and adapt to impact. By working together, we can ensure that no one is left behind in our efforts to build a sustainable future.

Seizing Economic Opportunities:
The transition to a low-carbon, sustainable economy presents significant economic opportunities, including job creation, innovation, and investment in clean energy, infrastructure, and technology. Collective action enables communities and businesses to seize these opportunities and unlock the economic benefits of a transition to a more sustainable future. By investing in renewable energy, energy efficiency, sustainability education and sustainable infrastructure, we can create green jobs and stimulate economic growth while reducing greenhouse gas emissions.

Protecting Vulnerable Communities:
Climate change disproportionately affects vulnerable and marginalised communities, including low-income populations and indigenous peoples. Collective action is essential to ensure that these communities are supported and protected from the impacts of climate change, including through adaptation measures, capacity-building, and financial assistance. By prioritising equity, education, social justice and digital inclusion in our climate action efforts, we can ensure that all people have the resources and support they need to thrive in the future.

Preserving Ecosystems and Biodiversity:
Climate change poses a grave threat to ecosystems and biodiversity, with potential cascading effects on food security, water resources, and ecosystem services. Collective action is necessary to conserve and restore ecosystems, protect biodiversity, and mitigate the loss of valuable natural resources. By investing in nature-based solutions, such as reforestation, sustainable land management, and marine conservation, we can enhance resilience to climate change and safeguard the health and well-being of ecosystems and biodiversity.

We are thrilled to be part of such a crucial collective. Collective action on climate change is essential to address the global nature and magnitude of the challenge, share responsibility equitably, seize economic opportunities, protect vulnerable communities, and preserve ecosystems and biodiversity. By working together, we can create a sustainable future for generations to come and ensure that our planet remains a safe and habitable home for all life. Let us join hands and take bold action on climate change – our future depends on it.

John Adewole

Author

John Adewole

DEI & Operational Research Projects Director, IFB Gaming

Why Giving Employees a Day Off to Serve Communities is a Win-Win

In recent years, the concept of corporate social responsibility (CSR) has gained significant traction, with companies increasingly recognising the importance of giving back to the communities in which they operate. According to Dr Christopher Martin (Cranfield University), “No individual, organisation, institution and government is going to escape the calls for sustainable products, services and solutions with the human at the core” (Logistics and Supply Chain Management, 2011). One way that we encourage and support organisations to contribute to society is by empowering organisations to volunteer to work in communities in controlled environments through our Corporate Volunteering Programme.

This initiative not only benefits the communities being served but also yields numerous advantages for the employees and the organisation as a whole.

Fostering Employee Engagement and Satisfaction

Giving your employees a day off to volunteer in the community demonstrates the company’s values, it can boost social impact and it encourages your employees to participate in meaningful activities outside of the workplace. Furthermore, it is not uncommon for employees to have an interest in community development and inclusion in which case, our corporate volunteering programme will creatively support your employees’ personal interest, growth and development.

This fosters a sense of pride and fulfilment among employees, leading to increased job satisfaction and higher levels of engagement. When employees feel connected to their community and empowered to make a difference to the community or personal interests and goals, they are more likely to be motivated and loyal.

Skill Development and Team Building

Volunteering opportunities often involve teamwork and collaboration, providing employees with valuable opportunities to develop and enhance their interpersonal skills. Working alongside colleagues in a different setting can strengthen relationships and promote a sense of camaraderie among team members. Moreover, employees may have the chance to learn new skills or gain experience in areas outside of their usual roles, which can contribute to their professional growth and development.

For instance, following the first usability testing of the NHS App, IFB has been working with NHS Digital to explore new ways of accessing and collecting data in hard-to-reach communities through the Corporate Volunteering Programme.

Positive Brand Image and Reputation

Corporate volunteering initiatives not only benefit the employees but also enhance the company’s reputation and brand image. When consumers see that a company is actively involved in social causes and community service, they are more likely to view the company favourably and may even prefer its products or services over competitors. Engaging in volunteering programmes at a corporate scale also presents hidden opportunities for talent acquisition and DEI strategies and progression. Prospective employees may be attracted to organisations that prioritise corporate social responsibility, leading to increased talent acquisition and retention.

Strengthening Community Relationships

By encouraging employees to volunteer in local communities, your organisation can build stronger ties with stakeholders and demonstrate their commitment to being responsible corporate citizens. Engaging with community organisations and addressing local needs can help companies gain insights into community issues and develop partnerships that support long-term social impact initiatives. These relationships can lead to mutual benefits, such as access to new markets or increased customer loyalty.

Potential Implications and Challenges

While the benefits of giving employees a day off to volunteer are significant, there are potential implications and challenges that organisations must consider. One concern is ensuring that volunteering opportunities are inclusive and accessible to all employees, regardless of their circumstances or abilities and their safety and security.

Organisations may also need to join a programme that offers a range of volunteering options to accommodate diversity.

Another challenge is measuring the impact of corporate volunteering initiatives and ensuring that they align with the Organisation’s overall goals and values. Organisations may need to establish clear metrics and evaluation criteria to assess the effectiveness of their volunteering programs and make informed decisions about future investments.

Additionally, organisations should be mindful of the potential for volunteering initiatives to be perceived as tokenistic or insincere if not implemented thoughtfully. Organisations need to engage authentically with communities and prioritise initiatives that have a meaningful and sustainable impact.

Do not worry, at IFB Gaming, we work with your volunteers and organisation at every stage of the programme to mitigate or eradicate the challenges.

Giving your employees a day off to volunteer and work in communities is a powerful way for your organisation to demonstrate their commitment to social responsibility, engage employees, and strengthen community relationships.

By embracing corporate volunteering initiatives, companies can create positive change, enhance their brand reputation, and contribute to building a better world for all.

Power of AI for Community Inclusion, Integration, and Cohesion

In today’s rapidly evolving world, the integration of Artificial Intelligence (AI) is not just a technological advancement; it’s a catalyst for positive change in community dynamics. Whether you’re a tech enthusiast or a newcomer to the concept of AI, this blog post will explore the incredible possibilities AI brings for fostering community inclusion, integration, and cohesion.

Demystifying AI for Beginners:

AI, or Artificial Intelligence, refers to machines or computer systems that are designed to mimic human intelligence. These systems can perform tasks that typically require human intelligence, such as learning, problem-solving, and decision-making. Think of AI as the brain behind the machine, capable of processing vast amounts of data and making informed decisions.

AI’s Potential for Community Inclusion:

One of the most remarkable aspects of AI is its ability to bridge gaps and ensure that no one is left behind. In the context of community inclusion, AI technologies can be tailored to accommodate diverse needs, making information, services, and opportunities accessible to everyone. However, this feat depends on the availability of timely and integrable data.

  • Personalised Assistance: AI-powered virtual assistants, like voice-activated devices and chatbots, can provide personalised assistance to individuals with different abilities or language preferences, ensuring that everyone can access information and services effortlessly.
  • Language Translation: Breaking down language barriers is crucial for inclusive communities. AI-driven language translation services can facilitate communication among individuals who speak different languages, promoting understanding and collaboration.

Integration through AI-driven Innovation:

AI serves as a powerful tool for community integration by fostering innovation and creating solutions that address shared challenges. Here’s how:

  • Smart Urban Planning: AI can optimise urban planning by analysing data on traffic patterns, energy consumption, and public services. This data-driven approach leads to more efficient and sustainable communities, enhancing the overall quality of life for residents.
  • Education and Skill Development: AI-powered educational tools can cater to diverse learning styles and speeds, ensuring that education is accessible to everyone. These tools can also provide personalised learning experiences, helping individuals develop the skills needed for the jobs of the future.

Cohesion through Data-Driven Insights:

AI’s analytical capabilities enable communities to make informed decisions based on data. By leveraging data-driven insights, communities can enhance cohesion in various aspects:

  • Community Health: AI can analyse health data to identify patterns, forecast disease outbreaks, and optimise healthcare resource allocation. This proactive approach to healthcare contributes to the well-being of the entire community.
  • Social Services: AI-driven algorithms can streamline the delivery of social services by identifying areas of need and allocating resources efficiently. This ensures that support reaches those who need it most, fostering a sense of collective responsibility.

In conclusion, AI is not just a technological marvel; it’s a transformative force that has the potential to redefine how communities function.

As we embrace the possibilities of AI, let’s work together to harness its power to create inclusive, integrated, and cohesive communities that thrive on diversity and collaboration. The future is here, and it’s AI-driven – let’s make it a future where no one is left behind.

IFB’s been shortlisted for a Business Excellence Award (2023) in London

Hot off the press! “Empowering Futures”

In an era where technology continues to redefine our lives, the importance of digital literacy and empowerment cannot be overstated. The digital world presents endless opportunities, from connecting with others to accessing vital information and advancing our careers. Recognising this, IFB Gaming is excited to announce the introduction of Get Online Week’s Empowering Futures.

IFB Gaming and Empowering Futures:

At IFB Gaming, we understand the transformative power of the digital realm, especially in the realm of gaming, healthcare, education and public online services.

As we enter the age of technological innovation, digital skills are increasingly becoming essential for personal and professional growth.

Empowering Futures aligns perfectly with our mission to empower voluntary organisations and small businesses to manifest a connected nation where everyone can fully participate and reach their full potential during technology adoption maturity and beyond.

Empowering Futures offers a wide range of events, workshops, and resources designed to equip voluntary organisations and small businesses with the knowledge and tools they need to thrive in the digital age.

IFB Gaming is proud to champion this initiative and is committed to supporting and encouraging everyone to harness the power of technology.

Why Participate or Join Empowering Futures:

Empowering Futures is a unique initiative designed to expand your digital horizons, regardless of the size of your organisation. The initiative will support you to future-proof your organisation and to make the best out of the numerous opportunities presented by technology or digital.

Here are some reasons why you should consider joining Empowering Futures:

  1. Boost Your Ream’s Digital Skills: Learn from experts in various fields to enhance your people’s knowledge and gain practical skills that can elevate your online presence.
  2. Networking Opportunities: Connect with like-minded individuals, professionals, and organisations who share your passion for eradicating digital inclusion. Build valuable relationships that can open doors to new opportunities.
  3. Inclusivity: Empowering Futures is committed to promoting and advocating for digital inclusion and diversity at all levels of the society.
  4. Stay Updated: Stay up-to-date with the latest trends, technologies, policies and opportunities and gain insights from digital inclusion industry leaders and pioneers.

Recommended Reading:

Press Release: Empowering Futures 2023 in London

For more details on Empowering Futures event and to get a sneak peek at what to expect, we highly recommend reading the event’s press release. To access the press release, please visit the official Get Online Week’s Empowering Futures website or contact the team directly.

The official website provides a comprehensive overview of the event, including the schedule, featured speakers, workshops, and registration details.

What is Get Online Week?

Get Online Week is championed by Good Things Foundation. The campaign started in 2007 and it is currently in its 16th year. Good Things Foundation is on a mission to fix the digital divide, increasing awareness of digital exclusion and the pillars to tackle it: access to devices, data and digital skills training.

Every year Get Online Week has enabled people at risk of digital exclusion and data poverty to learn the Essential Digital Skills (Future Dot Now) and take back control of their lives and work during technology adoption maturity and beyond.

Conclusion:

Together, we can shape a future where technology empowers and enriches our lives.

Don’t miss out on this exciting opportunity to learn, connect, and grow in the digital age.

Don’t forget, whether you are representing a bank, retailer, telecommunications, charity or a community organisation, everybody can participate during Get Online Week by following these three steps.

Mr Chip: Our Digital Inclusion Mascot & Guide

IFB Gaming · Benefit Realisation

Mr Chip: Our Digital Inclusion
Mascot & Guide

How IFB AI — powered by the Adewole Intelligence Suite — delivers real value to the communities we serve through an approachable, personality-led AI experience.

Version 2.0 Updated October 2026 Status Live on ifbgaming.com
Mr Chip — IFB Gaming digital inclusion mascot
3
Primary audience groups served
24/7
Always-on availability
Free
Zero cost to every user
Multi‑lingual
Supports many languages

What is Mr Chip?

Mr Chip is IFB Gaming’s friendly AI character — a digital helper with a personality. He lives on ifbgaming.com and answers questions about using technology: how to set up a phone, stay safe online, find local services, or simply understand what a word means. He is available 24 hours a day, seven days a week, at no cost to the person asking.

Under the hood, Mr Chip is powered by the Adewole Intelligence Suite (AIS) — a purpose-built AI system designed specifically for digital inclusion work. Mr Chip is the human face of that system: approachable, patient, and never condescending.

Who is Mr Chip for?

🌿
Absolute Beginners
First-timers who’ve never owned a smartphone or used the internet — the core of IFB Gaming’s mission.
● Excellent fit
  • ✓#9679;Plain-English answers, zero jargon
  • ✓#9679;Step-by-step guidance on demand
  • ✓#9679;Patient, endlessly repeatable support
  • ✓#9679;Multilingual — answers in their language
🤝
Community Leaders
Volunteers, carers and organisers who support others and need a reliable backup resource.
● Very strong fit
  • ✓#9679;Quick reference during group sessions
  • ✓#9679;Reduces reliance on a single expert
  • ✓#9679;Consistent, trustworthy information
  • ✓#9679;Frees leaders for human connection
💻
Advanced Tech Users
Experienced users seeking deep technical or specialist integration answers.
● Out of scope
  • ✗#9675;Optimised for inclusion, not IT support
  • ✗#9675;Specialist platforms better suited here
  • ✗#9675;Calibrated for first-time learners

The benefits in plain English

Benefit What it means in practice How we know it’s working
Reduces fear of technologyA friendly character lowers the psychological barrier to asking for help. People who would never call a helpline will chat with Mr Chip.Session start rate; repeat visits
Around-the-clock supportAvailable at 11pm on a Sunday just as easily as 9am on a Monday. No waiting, no opening hours.Volume of out-of-hours chats
Scales without extra costOne deployment serves unlimited people at once. Whether 5 or 500 need help today, the cost is the same.Concurrent session count
Consistent, accurate answersEvery person gets the same carefully checked information. No bad days, no tired volunteers giving slightly wrong advice.Helpfulness ratings; complaint rate
Multilingual supportMr Chip responds in the language the person uses — removing the barrier for Yoruba, Polish, Somali, Bengali speakers and more.Language of sessions; non-English engagement rate
Frees up staff timeRoutine questions handled by Mr Chip so the team can focus on complex, human-centred work that really needs them.Queries escalated to a human
Insight into what people needThe questions people ask Mr Chip show exactly which digital skills gaps exist — so IFB Gaming can build better programmes.Monthly insight reports; topic analysis

Why multilingual matters: Across Southwark, Lambeth, Croydon, and Bromley, hundreds of languages are spoken at home. Many residents are highly capable adults who are digitally excluded for one simple reason: the help available is only in English. Mr Chip breaks that barrier — a Yoruba-speaking grandmother in Peckham, a Polish-speaking parent in Croydon, or a Somali-speaking carer in Brixton all get the same quality of support as a native English speaker.

“The Adewole Intelligence Suite has been evaluated against the needs of digitally excluded communities across London. Mr Chip is the most accessible entry point we have created — a character that makes asking for help feel natural rather than intimidating.”

— IFB Gaming Digital Inclusion Team, 2026

Full Report

Get Online Week 2026: From Getting Online to Being Able to Participate

10 Years of Delivery · Get Online Week 2026

Get Online Week 2026: From Getting Online to Being Able to Participate

A decade of community digital inclusion has changed what we think “getting online” actually means
19–25 October 2026

There is something fitting about IFB Gaming approaching another Get Online Week by looking backwards before looking forwards.

For more than a decade, digital inclusion has been part of our community work. But the meaning of “getting online” has changed considerably during that time.

When someone first sits down with a computer or smartphone, the challenge can appear straightforward. How do I turn it on? How do I connect? How do I send an email? How do I search for something? How do I stay safe?

But increasingly, those are only the beginning.

Today, people are expected to use digital systems to access healthcare, communicate with public services, apply for work, manage finances, learn, shop, access information and participate in community life. And now, increasingly, they are expected to understand systems incorporating artificial intelligence.

So the question facing digital inclusion is changing.

It is no longer simply: can someone get online?
It is: can they participate meaningfully and confidently in the digital systems around them?

That is the question we are taking into Get Online Week 2026.

What Get Online Week means to IFB Gaming

Get Online Week is the annual digital inclusion campaign led by Good Things Foundation. It has taken place every year since 2007, bringing organisations and communities together to raise awareness of digital exclusion and support people to develop the skills and confidence they need to participate in an increasingly digital society.

For IFB Gaming, however, Get Online Week has never been simply a calendar event. It has been a practical testing ground, a place where ideas about digital inclusion meet real people, real services and real barriers.

Our wider digital inclusion work dates back to 2015. Our public archive records our first documented Get Online Week activity at Brandon Estate in Southwark in 2018. By 2023, IFB Gaming described that year’s activity as our sixth Get Online Week campaign.

That history matters because our understanding of digital inclusion has changed through practice. We have not simply been observing digital exclusion. We have been learning from what happens when people encounter it.

The first lesson: access is necessary, but it is not enough

Our early work reinforced something that is easy to miss when digital inclusion is discussed through statistics.

People do not experience “digital exclusion” as a single problem. One person may not have a device. Another may have a device but no affordable data. Another may have connectivity but lack confidence. Another may know how to use a smartphone but struggle with an online public service. Another may have the skills but encounter an accessibility barrier. Another may simply not trust the system.

These are different problems, and they require different responses.

That is one reason why Get Online Week has always mattered at community level. It creates an opportunity to meet people where they are, rather than assuming that everyone starts from the same place.

Brandon Estate: where the work became local

In 2018, IFB Gaming brought Get Online Week activity to Brandon Estate in Southwark.

At the time, our reflection was straightforward: national digital inclusion campaigns were important, but there was a need to make that activity visible and accessible within the local community.

That experience became part of a longer body of work. By 2023, Get Online Week activity across Brandon Estate and Kennington included community focus groups, support with NHS appointment systems, National Databank support, digital-skills activity, business technology workshops for women and digital-skills and needs assessment work with residents.

This is significant because none of those activities can really be described as simply “teaching people computers.” They were about helping people navigate the systems through which everyday life was increasingly being delivered.

One resident described the practical significance of the experience particularly clearly after sending her first email:

“If I need to email the council, I can do that – I don’t need to wait for them.”

That is a small technological achievement. But it is also an increase in agency. And that distinction has stayed with us.

Digital inclusion happens between organisations

One of the biggest lessons from community delivery is that no single organisation can solve digital exclusion on its own.

A person may need a device, connectivity, digital skills, accessibility support, confidence, trusted human assistance, access to a particular service, somewhere to practise, or somewhere to go when something goes wrong.

These resources often sit in different organisations. A community organisation might identify the need. A library might provide a space. A connectivity programme might provide data. A technology provider might supply a device. An accessibility organisation might address a barrier. A council might provide the service. A volunteer might provide the confidence to take the first step.

The individual experiences one journey. The system often sees several separate transactions. That gap matters.

The infrastructure behind inclusion

Interestingly, this is not only something we have learned through community work.

Research commissioned by the UK government into Get Online Week 2023 examined how digital infrastructure translated into digital inclusion and public value. Its findings highlighted the role of libraries, local authorities, charities, community organisations, volunteers and private-sector organisations in turning infrastructure into meaningful digital inclusion activity. The research also identified collaboration between public, private and third-sector organisations as an important part of the process.

That reflects something we have increasingly seen ourselves.

Infrastructure does not create participation by itself.

There has to be something around the infrastructure: people, relationships, knowledge, support, referral pathways, accessible services, places to learn, places to ask questions, places to return to.

This is why our thinking has moved from access towards participation, and increasingly towards the infrastructure that makes participation possible.

From Get Online Week to From Devices to Impact

That evolution has shaped our current work.

In 2026, IFB Gaming launched From Devices to Impact, our interactive digital inclusion toolkit. The premise is deliberately simple: what happens after the device?

A device can remove a barrier. But it does not automatically create participation. What happens afterwards is what matters.

Can the person communicate? Can they learn? Can they work? Can they access healthcare? Can they navigate public services? Can they stay safe? Can they build confidence? Can they participate independently?

The toolkit was developed to help individuals and organisations think beyond the distribution of technology towards the conditions required for meaningful digital participation. It includes the Stage Index, designed to help users understand where they are in their digital inclusion journey and what they may need to do next.

This is a natural progression from the questions we encountered through community delivery.

From measurement to action

The Stage Index has emerged from another question: what happens when we identify the problem?

Digital inclusion measurement is important. But measurement is not an outcome. Knowing that someone has a barrier is useful only if the system can respond appropriately.

Is the next step training? A device? Connectivity? Accessibility support? A referral? Human assistance? A different service design? Or something else entirely?

This is why we are increasingly interested in the relationship between assessment, action and outcomes. The objective is not to create another layer of measurement. It is to make information more useful.

Why this matters even more in 2026

The digital environment has changed considerably since our early Get Online Week work. We are now moving into an environment shaped by automation and artificial intelligence.

That creates enormous opportunities. It also creates another layer of complexity.

Someone can be technically online and still struggle to understand an AI-enabled service. They may not know when an automated system is making a decision. They may not know what information they should or should not provide. They may not know how to check an AI-generated answer. They may not understand how a service has changed because AI has been introduced.

And people who were already experiencing barriers to digital participation may encounter new ones.

This is why we believe AI literacy should not be separated from digital inclusion. The answer is not to expect everyone to become an AI specialist. It is to make sure people can understand, question and participate in the systems increasingly shaping their lives.

Get Online Week 2026

This year’s UK Get Online Week takes place from 19 to 25 October 2026.

Good Things Foundation has described the 2026 campaign as a slightly different approach, with a stronger emphasis on raising awareness of the impact of digital exclusion and encouraging advocacy, including engagement with MPs and councillors. Organisations can still use the campaign resources to support people locally.

We think that shift is important, because digital exclusion is not simply an individual problem. It is also a question about how society designs participation.

If essential services become digital, we need to ask whether people can use them. If work becomes increasingly digital, we need to ask whether people can participate. If healthcare becomes increasingly digital, we need to ask whether people can access it. If AI becomes embedded into everyday systems, we need to ask whether people understand enough to participate safely and confidently.

These are questions for communities. But they are also questions for organisations, service designers, technology providers, funders and policymakers.

What we are doing differently

For Get Online Week 2026, our focus is therefore broader than simply encouraging people to “get online.”

We want to help people understand what digital inclusion actually is and, importantly, understand that they can play a part in it.

That includes the people already doing community work. It includes organisations distributing devices and connectivity. It includes volunteers providing one-to-one support. It includes accessibility specialists. It includes libraries and community spaces. It includes researchers. It includes public services.

And it includes people who may never have thought of themselves as part of the digital inclusion ecosystem.

Including gamers.

At IFB Gaming, our work has always explored what gaming can teach us about learning, participation, confidence and social interaction: the patience involved in helping someone solve a problem, the willingness to try again after failure, the ability to learn through experimentation, the importance of feedback, the motivation created by progress.

These are not exclusively gaming behaviours. They are useful human capabilities. And they can have a place in digital inclusion.

You do not need to be an expert

One of the messages we want to reinforce this Get Online Week is simple: you do not have to be a digital expert to help someone participate.

Sometimes digital inclusion looks like sitting beside someone while they complete a form. Sometimes it means helping someone understand an online appointment system. Sometimes it means finding a suitable device or connectivity pathway. Sometimes it means explaining something without making the person feel embarrassed for asking. Sometimes it means knowing where to refer someone when the problem is outside your expertise. And sometimes it means simply giving someone enough confidence to try.

Digital inclusion is therefore not one organisation. It is an ecosystem.

Ten years of learning, one question for the future

Looking back at the work, the biggest change is not the technology. It is the question we ask.

The earlier question was: how do we help people get online?
Then: how do we help people develop digital skills?
Then: how do we help people participate?
Now we are asking: what systems and infrastructure are required to sustain meaningful participation?

That is a much bigger question. And it cannot be answered by one organisation. It requires collaboration, evidence, community insight, accessible design, good referral pathways, practical support, responsible technology, and a willingness to listen to the people who experience exclusion first-hand.

Get involved with Get Online Week 2026

From 19–25 October 2026, Get Online Week will bring organisations and communities together across the UK to raise awareness of digital exclusion and support greater participation in digital society.

At IFB Gaming, we will be using the week to continue the conversation that began through years of community delivery and has now informed our work on From Devices to Impact, the Stage Index, community support and our wider research into digital participation.

If your organisation is already doing digital inclusion work, we want to hear from you. If you are supporting people who are struggling with digital access, skills, confidence or participation, we want to understand what you are seeing.

And if you have never considered yourself part of digital inclusion, perhaps this is the week to ask: what could I do to help someone participate?

Because getting online was never really the destination. It was the beginning.

The work now is helping people participate in the world that comes after it.

Virgin Media O2 Renews Its Partnership With Good Things Foundation

Sector News · Our Take

Virgin Media O2 Renews Its Partnership With Good Things Foundation

What it means at the local level

Virgin Media O2 has just renewed its partnership with Good Things Foundation, marking five years of the National Databank, the mobile-data equivalent of a foodbank, and setting a new target of connecting 500,000 low-income households by 2030 under its Responsible Business Plan.

The headline numbers are genuinely significant. Over 550,000 people experiencing financial hardship have been connected through the National Databank in the past five years. Good Things Foundation’s wider National Digital Inclusion Network, the same network IFB Gaming sits within, has reached 1.7 million people in the last three years alone.

But the number that matters most to us isn’t in the press release. It’s this:

Almost a quarter of all O2 SIM cards distributed through the National Databank have gone out through local community organisations and libraries, not head-office logistics.

That’s the part of this story we know from the ground up, not the headline.

We’ve already seen this network work

A few weeks ago, we had a request for a SIM card from someone in East London, outside our usual Southwark and Lambeth delivery area, who also couldn’t travel to collect one. We couldn’t post her a SIM directly. But because the National Databank network already reaches into local libraries, we were able to point her to her nearest Newham library and get her connected without her needing to come to us at all.

That’s what a renewed, well-funded national partnership actually buys you at street level: more local doors that can say yes, even when the organisation someone first reaches out to can’t be the one to help directly.

Where IFB Gaming fits

Our own Winter Data Care programme and Data Waypoint network operate on the same underlying principle: national infrastructure means nothing if it doesn’t have a genuine local front door. We’re not a competitor to the National Databank, we’re one of the local access points that makes a national commitment like “500,000 households by 2030” actually reachable by an actual person, in an actual borough, this week.

As Virgin Media O2 and Good Things Foundation scale this ambition, the organisations doing the last-mile work, in libraries, community centres, and local outreach like ours, become more important, not less. National funding and infrastructure only convert into real impact when there’s a trusted local presence to carry it the final few miles.

If your organisation is thinking about becoming a local access point, whether through the National Databank, or through our own Data Waypoint network, this is a good moment to have that conversation. The demand is real, and it’s growing in places the headline numbers don’t always show.

Become a Data Waypoint →

Our AI Assistant Now Speaks Your Language, Not Just English

Announcement · AI · Accessibility

Our AI Assistant Now Speaks Your Language, Not Just English

IFB Gaming

Research we’ve read this year, from Accenture’s AI Participation Gap report to Good Things Foundation‘s own regional network meet-ups, keeps saying the same thing: people don’t just need access to AI tools, they need to understand what’s happening in their own language. Not a translated welcome message. The whole conversation.

So we built exactly that, and it’s live on our homepage now.

A Real Conversation, Not a Demo

We tested it ourselves before writing this. We said hello. It asked what language we were most comfortable in. We said Yoruba.

yoruba
Ẹ káàbọ̀.
Èdè Yorùbá dára fún mi.
Báwo ni mo ṣe lè ràn yín lọ́wọ́ lónìí?

It didn’t just greet us in Yoruba and switch back to English. It offered its menu of options in Yoruba. When we said thank you, “Ose”, it replied “Ẹ ṣé púpọ̀.” The whole exchange, start to finish.

Why This Matters

This is a direct answer to something we’ve heard named specifically, by researchers, by Good Things Foundation’s own network, by the families we work with: language shouldn’t be the reason someone is left guessing at a screen. If English isn’t your first language, or your most comfortable one, you shouldn’t have to fight through it just to get help.

We built our Inclusion & AI Literacy Assistant to close that gap properly, not with a token gesture, but with a real, working conversation in whatever language someone actually needs.

Not a Generic AI Bot

Most AI assistants are a generic model with a company’s branding on top. Ours isn’t. It’s built on the same frameworks that shape everything else we do: the Access → Skills → Confidence → Participation cycle behind our Digital Inclusion Toolkit, and John Adewole’s own MOSFC and 7 Pillars models, the same thinking behind how we design every programme we run.

That means when someone asks the assistant for help, it isn’t guessing. It’s reasoning from a structure built specifically for digital inclusion, not a general-purpose chatbot repurposed for the occasion.

Try It Yourself

Look for the chat icon on ifbgaming.com and say hello, in whatever language feels right to you.

AIS built by John Adewole.

Why Small Organisations Need an AI Policy

IFB Gaming · Digital Inclusion

Your team is already using AI. The question is whether you’ve talked about it.

Most small organisations don’t have an AI policy. Not because they don’t care, but because the whole thing sounds like it belongs to someone bigger.

Let me start with something I’m fairly sure is true about your organisation, even though we may never have met.

Someone on your team has used AI this week. Maybe they asked a chatbot to tidy up a funding bid. Maybe a volunteer used it to summarise a long set of notes, or to word a tricky email more gently. They probably didn’t mention it. They almost certainly didn’t think they were doing anything that needed mentioning.

That’s the thing about AI in community work. It didn’t arrive with an announcement. It just quietly turned up, one helpful shortcut at a time.

And yet, when I talk to small charities, hubs, and community groups, hardly any of them have an AI policy. Not because they don’t care, these are some of the most careful, values-driven people I know. It’s because the words “AI policy” sound like they belong to a corporation with a legal department and a compliance team. For an organisation already doing three jobs with one pair of hands, it lands as one more impossible thing on a list that’s already too long. So it gets quietly moved to “later.”

The trouble is, AI doesn’t wait for later.

The risk isn’t the technology. It’s everyone guessing on their own.

When there’s no agreed approach, every person makes their own call, in the moment, with nothing to guide them. One volunteer pastes a service user’s personal details into a free tool, not realising where that information goes. A staff member sends out something an AI wrote that nobody quite checked. Nobody meant any harm. They were trying to help, and they were doing their best with no map.

That’s the real issue. Not robots, not science fiction. Just good people making inconsistent decisions because no one has had the conversation out loud.

And in our world, digital inclusion, that matters more than most. The people we support need to know they are safe with us. Trust is the whole foundation of the work. An AI policy isn’t red tape. It’s part of how you keep that trust.

And no, a downloaded template won’t fix it

I know what the internet suggests: grab a ready-made AI policy, swap in your logo, job done.

Except we both know how that ends. A policy borrowed from a tech firm or a giant charity doesn’t fit a small community organisation, and everyone can feel it. It speaks a language your team doesn’t use. It worries about things you’ll never face and stays silent on the things you deal with every day. So it goes in a folder, unread, protecting no one. A policy nobody understands isn’t protection. It’s just paperwork.

What you actually need is the opposite of that. Something short. Something in plain words. Something that sounds like your organisation, that a brand-new volunteer could read on their first morning and genuinely follow.

Here’s the part that surprises people

Writing a policy that fits you is far more within reach than it sounds.

You don’t need to be a lawyer. You don’t need a technical background. You don’t need to understand what’s happening inside the machine. The most important thing is already in the room with you: your values, your understanding of the people you serve, and a clear way to turn those into something your whole team can stand behind.

That last part, turning what you already believe into a policy that actually works, is the bit people get stuck on. It’s also the bit we love helping with.

Write yours, in one session

The Write Your Own AI Policy workshop helps community organisations create a clear, practical AI policy in a single two-hour session. Plain English, no jargon, no legal background needed. You leave with a real draft in your own words.

See the workshop →

Digital Inclusion Works Better When a Place Works Together: A Look at Good Things’ Evidence

New positioning paper

Digital inclusion works better when a place works together

Our new positioning paper shows how the Stage Index supports a place-based approach.

We’ve written a short positioning paper for councils and local partners, and we wanted to introduce it here.

It builds on recent research from Good Things Foundation, Strengthening a place-based approach to digital inclusion, which makes a simple but important point: tackling digital exclusion in a place works best when local partners act as one coordinated system, not as a scatter of separate projects. That means a shared vision, shared leadership, a shared way of reaching the people who are excluded, and a shared way of measuring whether things are actually improving.

Where our toolkit fits

Our paper looks honestly at where the IFB Gaming Stage Index helps with that, and where it doesn’t. We’re clear about one thing up front: the Stage Index is not a partnership tool, and it doesn’t replace Good Things Foundation’s. The two do different jobs, and they work well side by side.

  • Good Things Foundation’s tool helps a place understand how well its partners are working together.
  • Our Stage Index gives those same partners a shared, resident-level evidence base to work together around.
  • Together, they help a place see who is excluded, agree what to do, and prove that it is making a difference.

The paper maps the Stage Index against the four areas the research highlights, and is honest about which ones a measurement tool can genuinely support and which depend on leadership and funding that no tool can supply. If you work in a council or a local partnership, we think it’s a useful, practical read.

How to get the paper

The full positioning paper is available on request, we’re happy to send it over.

Head to our contact page and, in the message field, just mention you’d like the place-based positioning paper.

We’ll get it straight back to you, and we’re always glad to talk about how it might apply to your area.

Contact us

How councils can use IFB’s digital inclusion toolkit

For local government

How councils can use our digital inclusion toolkit

Practical tools to understand, measure, and act on digital exclusion in your area.

If you work in a council, you already know digital inclusion matters. The harder question is usually: where do we even start, and how do we show it is working? That is the gap our toolkit was built to fill.

The problem most councils run into

Plenty of good work happens across a borough, in libraries, community centres, and local groups. But it is often scattered, hard to see, and even harder to measure. Most digital inclusion gets counted in things handed out: devices given, SIM cards distributed. Those numbers matter, but they do not tell you whether anyone is actually more included as a result.

That is the real challenge. Not a lack of effort, but a lack of a shared way to understand who is excluded, why, and whether things are improving. Without that, it is tough to plan, tough to join things up, and tough to make the case for funding.

How a council can use the toolkit

Our toolkit is free to start with, needs no login, and is built to be useful straight away. Here are the main ways councils are putting it to work.

1

Check where your council stands

There is a version of our Stage Index built specifically for councils, weighted around the things you actually deal with, like governance and strategy. It gives you a clear, scored picture of how mature your digital inclusion approach is, and where the gaps are.

2

Understand your residents

The quick Digital Inclusion Check and the fuller Stage Index help you see who is excluded in your area and why. That gives you real community insight, the kind that is genuinely hard to get, and exactly what you need for planning and funding bids.

3

Give your teams a shared language

Our From Devices to Impact toolkit gives frontline staff, libraries, and community partners one common framework and a set of real-life personas. Suddenly everyone means the same thing by “digital inclusion,” which makes joining things up far easier.

4

Join up local delivery

Our Data Waypoint model helps you map and connect the places already doing this work on the ground, turning scattered activity into a visible, coordinated network across the borough.

5

Show that it is working

Because the tools measure where people are and whether they are moving forward, not just what was handed out, you get evidence you can actually use in strategies, reports, and funding applications.

Free to start, more when you need it. The core tools are open for any council to use right now. When you want more, borough-wide rollout, tailored benchmarking, joined-up resident data, and support, that is where we work with you directly as a partner. We will always be clear about what is free and what is a commissioned piece of work.

Why work with us

We are a community organisation, not a big consultancy, so we get the realities of delivering this work on the ground. We care about people being genuinely included, not just counted. And we have done the groundwork councils ask about, clear privacy and data handling, an accessibility commitment, and tools designed around real residents rather than abstract user groups.

Let’s talk about your borough

Whether you want to start with the free tools or explore a fuller partnership, we would love to hear what you are working on and where we can help.

From Devices to Impact Beta has been extended to 30 June

Beta now open until 30 June

We’re extending the Toolkit Beta to 30 June

A little more time to try the Digital Inclusion Toolkit and tell us what you think.

Good news: we’re keeping the Digital Inclusion Toolkit beta open a little longer. The new deadline is 30 June (it was 14 June).

Here’s why. The National Digital Inclusion Network is holding its first in-person meeting in London, and a lot of the people we most want feedback from, frontline workers, hub teams, and community organisations, are going to be in the room. It made little sense to close the beta just before sitting down with the very people the toolkit is built for. So we’re holding it open until the end of the month, so everyone we meet has a proper chance to try it and tell us what they think.

Mr Chip says

“More time to have a go. No login, nothing technical, just try it and tell us what helps. Your honest feedback is what makes it better.”

If you’ve already taken part, thank you. Your feedback is shaping where this goes.

If you haven’t yet, this is your window. The beta is free, there’s no login, and you don’t need to be technical. Have a look, use it with the people you support, and tell us what works and what doesn’t. That honest feedback is exactly what makes the finished toolkit genuinely useful, rather than just another thing nobody asked for.

We’ll be back at the end of June with what we’ve learned and what’s next.

Strengthening Place-Based Digital Inclusion: Why Community-Led Support Matters

Digital inclusion is no longer just about access to devices or internet connectivity. Increasingly, it is about people, confidence, trust, and ensuring that no community is left behind in an increasingly digital world.

Recent research from Good Things Foundation highlights the importance of “place-based digital inclusion” — an approach focused on supporting people through trusted local organisations, partnerships, and community networks rather than relying solely on national or technology-led solutions.

The research recognises that many people still face significant barriers in today’s digital society. These challenges include affordability, lack of digital skills, low confidence online, language barriers, disability, social isolation, and limited access to support. As digital services continue to expand rapidly, there is growing concern across the wider digital inclusion sector that emerging technologies, including AI, could deepen existing inequalities if communities are not adequately supported.

One of the strongest messages from the research is that digital inclusion works best when support is rooted within communities. Libraries, schools, charities, housing associations, faith groups, community centres, and grassroots organisations often provide the trusted environments people need to learn, ask questions, and build confidence without fear or judgement.

The research also places strong emphasis on local ecosystems of support. Effective digital inclusion is rarely delivered by one organisation alone. Instead, it depends on collaboration between councils, voluntary organisations, educators, health services, businesses, and community partners working together through referral pathways and shared local strategies.

This local and human-centred approach matters because digital exclusion affects far more than internet access. It impacts employment opportunities, access to healthcare, financial wellbeing, education, civic participation, and social connection. In many cases, digital exclusion can deepen wider social and economic inequalities.

Across the wider digital inclusion movement, there is increasing recognition that digital inclusion should be “baked in, not bolted on.” In practical terms, this means embedding digital inclusion into public services, education, economic development, healthcare, housing, and community planning from the outset rather than treating it as a separate or temporary intervention.

Importantly, the research presents digital inclusion not simply as a technical challenge, but as a long-term social and economic opportunity. When communities are empowered with the right support, partnerships, and resources, digital inclusion can strengthen resilience, increase participation, improve quality of life, and support more inclusive economic growth.

As technology continues to evolve rapidly, the need for trusted community-based support has never been more important. Place-based digital inclusion reminds us that meaningful progress happens not only through technology, but through people, partnerships, and communities working together to ensure that everyone can participate confidently in an increasingly digital world.

Source: Good Things Foundation, “Strengthening Place-Based Digital Inclusion”

Supporting London Councils: A New Layer for Network-Based Digital Inclusion

Across London, councils are increasingly delivering digital inclusion through networks of local organisations.

This model is both practical and effective. It enables councils to:

  • Reach communities more directly
  • Work with trusted local partners
  • Scale delivery through volunteers and Digital Champions
  • Spend time on pressing Borough issues

But as this approach has matured, a consistent challenge has emerged:

How do councils understand what is happening across their network—in real time?

The Challenge of Network-Based Delivery

When delivery is distributed across multiple organisations, visibility becomes complex.

Councils often rely on:

  • Periodic reports
  • End-of-programme evaluations
  • Fragmented data from different partners

While useful, these approaches are:

  • Retrospective
  • Inconsistent across organisations
  • Limited in supporting real-time decision-making

This creates a gap between:
What is planned at a strategic level
What is actually happening on the ground

Introducing a New Support Layer

The IFB Live Measurement Digital Inclusion Toolkit has been developed to address this gap.

Rather than replacing existing programmes or networks, it acts as a:

Real-time insight layer across council-led digital inclusion ecosystems

What This Means in Practice

For London councils and their partners, the toolkit enables:

1. Live Insight Across Networks

Understand what is happening across multiple organisations during delivery—not just after.

2. Stronger Coordination

Bridge the gap between:

  • Council strategy
  • Community delivery

3. Support for Frontline Delivery

Equip:

  • Volunteers
  • Students
  • Digital Champions

With simple tools that help them adapt in real time.

4. Consistent, Usable Data

Move towards:

  • Shared understanding across partners
  • Comparable insights across programmes

Designed to Strengthen, Not Replace

The toolkit is intentionally designed to complement existing infrastructure, including:

  • Good Things Foundation networks
  • Digital Unite models
  • Local borough partnerships and VCS ecosystems

It does not introduce another layer of reporting.

Instead, it provides:
Practical insight during delivery
Value for those doing the work
Better visibility for those coordinating it

From Reporting to Real-Time Understanding

As councils continue to adopt network-based delivery models, the next step is clear:

Move from retrospective reporting
To real-time, evidence-led action

This shift enables:

  • Faster response to challenges
  • Improved outcomes for residents
  • Greater confidence in programme effectiveness

Current Phase and Opportunities

The toolkit is currently in beta, with early engagement from community organisations and sector partners.

We are now exploring opportunities to work with:

  • London borough councils
  • Network coordinators
  • Voluntary and community sector partners

To pilot and refine its application across real-world delivery environments.

Work With IFB Gaming

If you are part of a council, delivery network, or community organisation interested in strengthening digital inclusion through real-time insight, we would welcome a conversation.

Digital inclusion is no longer just about access.

It is about understanding what works—while it is happening—and improving it in the moment.

That is the shift this toolkit is designed to support.

Upcoming Events