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Southwark Climate Collective

Climate Change Collective: Building a Sustainable Future Together

In recent years, the impacts of climate change have become increasingly evident, underscoring the urgent need for collective action on a global scale. From extreme weather events to rising sea levels, the consequences of climate change are being felt by communities and ecosystems around the world. In this blog, we explore why collective action on climate change is crucial and how we can work together to build a sustainable future for all.

Climate change is interconnected with other global challenges, including poverty, inequality, conflict, and health. Addressing climate change requires integrated approaches that consider the interconnectedness of these issues and seek to address their root causes through collective action.

As reported on Southwark council’s website, “Southwark is committed to meeting the challenge of the climate emergency as it opens enormous opportunities for the Borough, its residents and businesses”. But, only by working together can we effectively mitigate the impacts of climate change and create a sustainable future for generations to come.

Sustainable Restaurant Association
Sustainable Restaurant Association

Consider our trailblazing hybrid work in Southwark and London: A Circular Approach

As a hybrid organisation with genesis from the gaming paradigm, our positioning is geared for Triple Bottom Line development and thus puts essential players within reach of our tentacles. There is so much unreported work going on in London Boroughs; however, they often exist in silo and therefore are disconnected. Consider the examples in the London Borough of Southwark, which IFB Gaming is actively a part of.

Southwark Council, in partnership with London Southbank University and the Mayor of London, have set up an innovative green skills academy to prepare Southwark residents to get into work in green and sustainable employment sectors.

The Southwark Climate Collective, led by Better Bankside and supported by Team London Bridge, The Blue Bermondsey, Elephant & Castle Business Forum, Southwark Council, sets out to empower 160 SMEs and micro-businesses through education and practical support, to catalyse holistic organisational change and take climate action. Learn about the impact of Southwark Climate Collective with the link.

London Southbank University Green Skills Hub (LSBU), part of the Mayor of London’s Skills Academies Programme, is also connecting HEIs to businesses, community groups and residents.

According to an article on Southwark College’s website, 50% of residents who take part in the LSBU Green Skills Hub will be from underrepresented groups, including women, BAME Londoners, unemployed Londoners and deaf and disabled people. To this end, as part of our social and planetary responsibility, we are providing free connectivity to learners of the Green Skills Hub to support agile and micro learning through the National Databank.

The Southwark Climate Collective, led by Better Bankside and supported by Team London Bridge, The Blue Bermondsey, Elephant & Castle Business Forum and Southwark Council, sets out to empower 160 SMEs and micro- businesses through education and practical support, to catalyze holistic organisational change and take climate action.

Better Bankside CEO, Nicole Gordon

Collective action on climate change is crucial for several reasons:

A Planetary Challenge: A Community, Regional, National, International and Global Response:
Climate change knows no boundaries – it affects people, economies, and ecosystems regardless of nationality or location. Tackling this complex issue requires coordinated efforts and collaboration among countries, organisations, communities, and individuals worldwide. By joining forces and pooling resources, we can amplify our impact and address the root causes and lead the fight at a global scale.

Shared Responsibility, Equitable Solutions:
Addressing climate change is a shared responsibility that requires contributions from all communities, Boroughs, governments and countries regardless of their level of development or historical emissions. Collective action ensures that the burden of addressing climate change is shared equitably among communities and regions. This will be achieved with governance and countries providing leadership through support and resources for the Third Sector to address hard-to-reach and conflicting groups and serve as a bridge to mitigate and adapt to impact. By working together, we can ensure that no one is left behind in our efforts to build a sustainable future.

Seizing Economic Opportunities:
The transition to a low-carbon, sustainable economy presents significant economic opportunities, including job creation, innovation, and investment in clean energy, infrastructure, and technology. Collective action enables communities and businesses to seize these opportunities and unlock the economic benefits of a transition to a more sustainable future. By investing in renewable energy, energy efficiency, sustainability education and sustainable infrastructure, we can create green jobs and stimulate economic growth while reducing greenhouse gas emissions.

Protecting Vulnerable Communities:
Climate change disproportionately affects vulnerable and marginalised communities, including low-income populations and indigenous peoples. Collective action is essential to ensure that these communities are supported and protected from the impacts of climate change, including through adaptation measures, capacity-building, and financial assistance. By prioritising equity, education, social justice and digital inclusion in our climate action efforts, we can ensure that all people have the resources and support they need to thrive in the future.

Preserving Ecosystems and Biodiversity:
Climate change poses a grave threat to ecosystems and biodiversity, with potential cascading effects on food security, water resources, and ecosystem services. Collective action is necessary to conserve and restore ecosystems, protect biodiversity, and mitigate the loss of valuable natural resources. By investing in nature-based solutions, such as reforestation, sustainable land management, and marine conservation, we can enhance resilience to climate change and safeguard the health and well-being of ecosystems and biodiversity.

We are thrilled to be part of such a crucial collective. Collective action on climate change is essential to address the global nature and magnitude of the challenge, share responsibility equitably, seize economic opportunities, protect vulnerable communities, and preserve ecosystems and biodiversity. By working together, we can create a sustainable future for generations to come and ensure that our planet remains a safe and habitable home for all life. Let us join hands and take bold action on climate change – our future depends on it.

John Adewole

Author

John Adewole

DEI & Operational Research Projects Director, IFB Gaming

Why Giving Employees a Day Off to Serve Communities is a Win-Win

In recent years, the concept of corporate social responsibility (CSR) has gained significant traction, with companies increasingly recognising the importance of giving back to the communities in which they operate. According to Dr Christopher Martin (Cranfield University), “No individual, organisation, institution and government is going to escape the calls for sustainable products, services and solutions with the human at the core” (Logistics and Supply Chain Management, 2011). One way that we encourage and support organisations to contribute to society is by empowering organisations to volunteer to work in communities in controlled environments through our Corporate Volunteering Programme.

This initiative not only benefits the communities being served but also yields numerous advantages for the employees and the organisation as a whole.

Fostering Employee Engagement and Satisfaction

Giving your employees a day off to volunteer in the community demonstrates the company’s values, it can boost social impact and it encourages your employees to participate in meaningful activities outside of the workplace. Furthermore, it is not uncommon for employees to have an interest in community development and inclusion in which case, our corporate volunteering programme will creatively support your employees’ personal interest, growth and development.

This fosters a sense of pride and fulfilment among employees, leading to increased job satisfaction and higher levels of engagement. When employees feel connected to their community and empowered to make a difference to the community or personal interests and goals, they are more likely to be motivated and loyal.

Skill Development and Team Building

Volunteering opportunities often involve teamwork and collaboration, providing employees with valuable opportunities to develop and enhance their interpersonal skills. Working alongside colleagues in a different setting can strengthen relationships and promote a sense of camaraderie among team members. Moreover, employees may have the chance to learn new skills or gain experience in areas outside of their usual roles, which can contribute to their professional growth and development.

For instance, following the first usability testing of the NHS App, IFB has been working with NHS Digital to explore new ways of accessing and collecting data in hard-to-reach communities through the Corporate Volunteering Programme.

Positive Brand Image and Reputation

Corporate volunteering initiatives not only benefit the employees but also enhance the company’s reputation and brand image. When consumers see that a company is actively involved in social causes and community service, they are more likely to view the company favourably and may even prefer its products or services over competitors. Engaging in volunteering programmes at a corporate scale also presents hidden opportunities for talent acquisition and DEI strategies and progression. Prospective employees may be attracted to organisations that prioritise corporate social responsibility, leading to increased talent acquisition and retention.

Strengthening Community Relationships

By encouraging employees to volunteer in local communities, your organisation can build stronger ties with stakeholders and demonstrate their commitment to being responsible corporate citizens. Engaging with community organisations and addressing local needs can help companies gain insights into community issues and develop partnerships that support long-term social impact initiatives. These relationships can lead to mutual benefits, such as access to new markets or increased customer loyalty.

Potential Implications and Challenges

While the benefits of giving employees a day off to volunteer are significant, there are potential implications and challenges that organisations must consider. One concern is ensuring that volunteering opportunities are inclusive and accessible to all employees, regardless of their circumstances or abilities and their safety and security.

Organisations may also need to join a programme that offers a range of volunteering options to accommodate diversity.

Another challenge is measuring the impact of corporate volunteering initiatives and ensuring that they align with the Organisation’s overall goals and values. Organisations may need to establish clear metrics and evaluation criteria to assess the effectiveness of their volunteering programs and make informed decisions about future investments.

Additionally, organisations should be mindful of the potential for volunteering initiatives to be perceived as tokenistic or insincere if not implemented thoughtfully. Organisations need to engage authentically with communities and prioritise initiatives that have a meaningful and sustainable impact.

Do not worry, at IFB Gaming, we work with your volunteers and organisation at every stage of the programme to mitigate or eradicate the challenges.

Giving your employees a day off to volunteer and work in communities is a powerful way for your organisation to demonstrate their commitment to social responsibility, engage employees, and strengthen community relationships.

By embracing corporate volunteering initiatives, companies can create positive change, enhance their brand reputation, and contribute to building a better world for all.

Power of AI for Community Inclusion, Integration, and Cohesion

In today’s rapidly evolving world, the integration of Artificial Intelligence (AI) is not just a technological advancement; it’s a catalyst for positive change in community dynamics. Whether you’re a tech enthusiast or a newcomer to the concept of AI, this blog post will explore the incredible possibilities AI brings for fostering community inclusion, integration, and cohesion.

Demystifying AI for Beginners:

AI, or Artificial Intelligence, refers to machines or computer systems that are designed to mimic human intelligence. These systems can perform tasks that typically require human intelligence, such as learning, problem-solving, and decision-making. Think of AI as the brain behind the machine, capable of processing vast amounts of data and making informed decisions.

AI’s Potential for Community Inclusion:

One of the most remarkable aspects of AI is its ability to bridge gaps and ensure that no one is left behind. In the context of community inclusion, AI technologies can be tailored to accommodate diverse needs, making information, services, and opportunities accessible to everyone. However, this feat depends on the availability of timely and integrable data.

  • Personalised Assistance: AI-powered virtual assistants, like voice-activated devices and chatbots, can provide personalised assistance to individuals with different abilities or language preferences, ensuring that everyone can access information and services effortlessly.
  • Language Translation: Breaking down language barriers is crucial for inclusive communities. AI-driven language translation services can facilitate communication among individuals who speak different languages, promoting understanding and collaboration.

Integration through AI-driven Innovation:

AI serves as a powerful tool for community integration by fostering innovation and creating solutions that address shared challenges. Here’s how:

  • Smart Urban Planning: AI can optimise urban planning by analysing data on traffic patterns, energy consumption, and public services. This data-driven approach leads to more efficient and sustainable communities, enhancing the overall quality of life for residents.
  • Education and Skill Development: AI-powered educational tools can cater to diverse learning styles and speeds, ensuring that education is accessible to everyone. These tools can also provide personalised learning experiences, helping individuals develop the skills needed for the jobs of the future.

Cohesion through Data-Driven Insights:

AI’s analytical capabilities enable communities to make informed decisions based on data. By leveraging data-driven insights, communities can enhance cohesion in various aspects:

  • Community Health: AI can analyse health data to identify patterns, forecast disease outbreaks, and optimise healthcare resource allocation. This proactive approach to healthcare contributes to the well-being of the entire community.
  • Social Services: AI-driven algorithms can streamline the delivery of social services by identifying areas of need and allocating resources efficiently. This ensures that support reaches those who need it most, fostering a sense of collective responsibility.

In conclusion, AI is not just a technological marvel; it’s a transformative force that has the potential to redefine how communities function.

As we embrace the possibilities of AI, let’s work together to harness its power to create inclusive, integrated, and cohesive communities that thrive on diversity and collaboration. The future is here, and it’s AI-driven – let’s make it a future where no one is left behind.

IFB’s been shortlisted for a Business Excellence Award (2023) in London

Hot off the press! “Empowering Futures”

In an era where technology continues to redefine our lives, the importance of digital literacy and empowerment cannot be overstated. The digital world presents endless opportunities, from connecting with others to accessing vital information and advancing our careers. Recognising this, IFB Gaming is excited to announce the introduction of Get Online Week’s Empowering Futures.

IFB Gaming and Empowering Futures:

At IFB Gaming, we understand the transformative power of the digital realm, especially in the realm of gaming, healthcare, education and public online services.

As we enter the age of technological innovation, digital skills are increasingly becoming essential for personal and professional growth.

Empowering Futures aligns perfectly with our mission to empower voluntary organisations and small businesses to manifest a connected nation where everyone can fully participate and reach their full potential during technology adoption maturity and beyond.

Empowering Futures offers a wide range of events, workshops, and resources designed to equip voluntary organisations and small businesses with the knowledge and tools they need to thrive in the digital age.

IFB Gaming is proud to champion this initiative and is committed to supporting and encouraging everyone to harness the power of technology.

Why Participate or Join Empowering Futures:

Empowering Futures is a unique initiative designed to expand your digital horizons, regardless of the size of your organisation. The initiative will support you to future-proof your organisation and to make the best out of the numerous opportunities presented by technology or digital.

Here are some reasons why you should consider joining Empowering Futures:

  1. Boost Your Ream’s Digital Skills: Learn from experts in various fields to enhance your people’s knowledge and gain practical skills that can elevate your online presence.
  2. Networking Opportunities: Connect with like-minded individuals, professionals, and organisations who share your passion for eradicating digital inclusion. Build valuable relationships that can open doors to new opportunities.
  3. Inclusivity: Empowering Futures is committed to promoting and advocating for digital inclusion and diversity at all levels of the society.
  4. Stay Updated: Stay up-to-date with the latest trends, technologies, policies and opportunities and gain insights from digital inclusion industry leaders and pioneers.

Recommended Reading:

Press Release: Empowering Futures 2023 in London

For more details on Empowering Futures event and to get a sneak peek at what to expect, we highly recommend reading the event’s press release. To access the press release, please visit the official Get Online Week’s Empowering Futures website or contact the team directly.

The official website provides a comprehensive overview of the event, including the schedule, featured speakers, workshops, and registration details.

What is Get Online Week?

Get Online Week is championed by Good Things Foundation. The campaign started in 2007 and it is currently in its 16th year. Good Things Foundation is on a mission to fix the digital divide, increasing awareness of digital exclusion and the pillars to tackle it: access to devices, data and digital skills training.

Every year Get Online Week has enabled people at risk of digital exclusion and data poverty to learn the Essential Digital Skills (Future Dot Now) and take back control of their lives and work during technology adoption maturity and beyond.

Conclusion:

Together, we can shape a future where technology empowers and enriches our lives.

Don’t miss out on this exciting opportunity to learn, connect, and grow in the digital age.

Don’t forget, whether you are representing a bank, retailer, telecommunications, charity or a community organisation, everybody can participate during Get Online Week by following these three steps.

climbing towards digital empowerment

Play, Participation, and Power: Why Gaming Matters for Digital Inclusion

Across the world, gaming is often viewed primarily as entertainment — a pastime enjoyed by millions of players across consoles, personal computers, and mobile devices. Yet gaming is much more than a form of leisure.

At its core, gaming is a powerful system for learning, participation, and problem-solving.

The same principles that make games engaging — curiosity, challenge, progress, responsive feedback, and collaboration — can also be applied to help communities build confidence, develop digital skills, and participate more fully in an increasingly digital society.

At IFB Gaming, we believe that gaming principles can play an important role in shaping the future of digital inclusion and community empowerment.

Let’s break it down.

The Participation Challenge

Digital inclusion has traditionally focused on three key challenges:

• access to devices and connectivity
• digital skills and literacy
• confidence using online services

Over the past decade, governments, charities, and community organisations have worked tirelessly to address these barriers. Their efforts have helped millions of people gain access to the internet and develop the skills needed to navigate the digital world.

However, access and skills alone do not guarantee participation.

Many people still feel uncertain, intimidated, or disconnected from digital systems. For some, technology can feel like an unfamiliar environment — one that is difficult to navigate without guidance.

This is where gaming offers an important insight.

Games succeed because they encourage participation rather than demand expertise.

Players are invited to explore, experiment, and progress step by step.

Failure is part of the process, and progress is celebrated.

Learning Through Play

One of the most powerful aspects of gaming is its ability to support learning through play.

Games are designed to introduce new challenges gradually. Players start with simple tasks, build confidence through practice, and unlock more complex challenges as their skills develop.

This structure mirrors effective learning environments.

In digital skills programmes, for example, participants may need to learn how to:

  • create an email account
  • engage through chat
  • navigate online services
  • recognise online risks
  • access digital health services
  • apply for jobs online

When these activities are presented as technical tasks, they can feel intimidating. But when they are structured as missions, levels, or achievements, they become more engaging and motivating.

Gamification — the use of game mechanics in non-game contexts — can therefore transform digital learning into a progressive and confidence-building journey.

Gaming as a Gateway to Digital Confidence

For many people, gaming represents their first interaction with digital environments.

Even simple games introduce players to key digital concepts:

  • navigating virtual spaces
  • solving problems
  • collaborating with others
  • managing digital systems

These experiences can build confidence that extends far beyond gaming itself.

Young people who play games often develop skills in strategic thinking, communication, and problem-solving. Older adults who explore digital games may gain confidence using devices and navigating digital interfaces.

Gaming can therefore act as a gateway into broader digital participation.

Community Engagement Through Gamification

Beyond individual learning, gaming principles can also strengthen community engagement.

Community programmes often struggle with participation. Workshops, meetings, or training sessions may be valuable but difficult to sustain without ongoing motivation.

Gamification can help address this challenge by introducing elements such as:

  • challenges and missions
  • progress tracking
  • collaborative achievements
  • recognition and rewards

These elements encourage participants to remain engaged while celebrating progress and shared achievements.

For example, digital skills programmes can introduce learning pathways where participants unlock new levels as they complete training modules. Community challenges can encourage residents to contribute to local initiatives, share knowledge, or participate in digital learning events.

By transforming participation into a shared journey, gamification can help strengthen community bonds and collective motivation.

Gaming in the Age of Artificial Intelligence

As emerging technologies such as artificial intelligence become embedded in everyday digital systems, the need for inclusive approaches to digital learning will only increase.

AI-powered services are already influencing areas such as:

  • healthcare
  • education
  • employment
  • financial services
  • information access

Understanding these technologies requires more than basic digital skills. Individuals must develop confidence navigating complex digital environments and questioning automated outputs.

Gaming and gamification can play an important role in supporting this transition.

By creating safe, interactive environments where people can explore technology without fear of failure, gaming can help communities build the confidence needed to engage with emerging technologies.

From Entertainment to Empowerment

Gaming is often misunderstood as a purely recreational activity.

Yet when we examine the underlying mechanics of games — exploration, feedback, collaboration, and progression — we see a powerful framework for human engagement and learning.

When these principles are applied thoughtfully, gaming can support:

  • digital inclusion
  • community learning
  • civic participation
  • technology confidence
  • social connection

In this sense, gaming is not simply about entertainment.

It is about empowerment through participation.

The Role of IFB Gaming

At IFB Gaming, our work explores how gaming principles and emerging technologies can support communities in navigating the digital world.

Through initiatives focused on digital inclusion, community learning, and responsible technology engagement, we aim to demonstrate how gaming can become a tool for education, participation, and social impact.

Our work recognises that digital inclusion is not only about providing access to technology.

It is about helping individuals and communities develop the confidence, curiosity, and capability to shape their own digital futures.

Looking Ahead

As society continues to evolve in response to rapid technological change, new approaches to learning and engagement will become increasingly important.

Gaming — with its emphasis on participation, experimentation, and progress — offers a powerful model for how communities can learn and grow together.

By embracing the principles of play, collaboration, and discovery, we can create more inclusive pathways into the digital world.

Because when people feel confident to explore, learn, and participate, they do more than access technology.

They gain the power to shape the future.

AI and the Next Phase of Digital Inclusion: What Communities Need to Know

Artificial Intelligence (AI) is rapidly becoming part of everyday digital life.

From search engines and customer service chatbots to healthcare systems, online learning platforms, and workplace tools, AI is quietly shaping how information is delivered and how decisions are made.

For many people, this shift is exciting. AI promises greater efficiency, smarter tools, and new ways of solving complex problems.

But for communities already facing digital barriers, the rise of AI raises an important question:

What happens when digital inclusion moves into the age of artificial intelligence?

Digital Inclusion Has Entered a New Phase

For many years, digital inclusion efforts focused on three core challenges:

• access to devices and connectivity
• basic digital skills
• confidence using online services

Organisations across the UK and around the world have made enormous progress in helping individuals access the internet and develop the skills needed to participate in a digital society.

However, as AI systems become embedded in digital services, the nature of digital inclusion is beginning to change.

Digital participation will increasingly require people to understand how automated systems generate information, make recommendations, and sometimes make decisions.

This represents a new stage in the digital inclusion journey.

When Digital Services Become AI-Driven

Artificial intelligence is already influencing many services people rely on every day.

Examples include:

  • automated customer service systems
  • job recruitment screening tools
  • recommendation engines on digital platforms
  • AI-powered educational tools
  • decision-support systems in healthcare and finance

While these systems can improve efficiency and accessibility, they also introduce new challenges.

Users may not always understand:

  • where the information is coming from
  • how decisions are being made
  • whether an AI-generated answer is reliable
  • how their personal data is being used

Without the right support, individuals who have recently become digitally included may find themselves facing a new layer of complexity.

The Role of Community Organisations

Community organisations have long played an essential role in supporting digital inclusion.

Libraries, charities, community centres, and local support networks often act as trusted intermediaries between digital systems and the people who use them.

As AI becomes more widespread, these organisations may become equally important in helping communities understand and navigate intelligent technologies.

This could involve helping individuals:

  • understand what AI tools are and how they work
  • recognise AI-generated content
  • verify information produced by automated systems
  • protect personal data when using AI-powered services
  • explore how AI might support learning, employment, or creativity

In this sense, community organisations may increasingly act as AI translators — helping people interact confidently with emerging technologies.

AI Literacy as a Community Skill

Just as digital literacy became a key skill over the past decade, AI literacy may soon become equally important.

AI literacy does not require everyone to become a programmer or data scientist.

Instead, it focuses on helping people understand:

  • what AI can and cannot do
  • how AI systems learn from data
  • where bias or errors might occur
  • how to question and verify automated outputs

This knowledge helps individuals remain informed and confident users of digital systems.

Creating Safe Spaces to Explore AI

One of the most effective ways to support communities in understanding new technologies is through safe, supportive environments where people can explore and ask questions.

Community workshops, digital hubs, and learning programmes can provide opportunities for people to experiment with AI tools while receiving guidance from trusted facilitators.

These environments can help individuals:

  • explore AI-powered tools without pressure
  • understand both the opportunities and risks of AI
  • develop confidence interacting with intelligent systems
  • see how AI might support everyday tasks

The goal is not simply to promote AI adoption, but to ensure that people can engage with technology critically, safely, and confidently.

Looking Ahead

Artificial intelligence will likely continue to transform many aspects of digital life in the years ahead.

As this transformation unfolds, digital inclusion efforts must evolve alongside it.

Ensuring that communities can understand and navigate AI-powered systems will be essential to maintaining equitable access to digital services and opportunities.

At IFB Gaming, we are interested in exploring how emerging technologies like artificial intelligence intersect with community learning, digital inclusion, and the broader digital society.

The future of digital inclusion may not only be about getting people online.

It may also be about helping people understand the intelligent systems that increasingly shape the online world.

Thank You for Empowering Futures

Hello,

On behalf of everyone at IFB Gaming, we want to say a heartfelt THANK YOU for your generous contribution to our Empowering Futures campaign.

Because of you, someone now has access to:

  • A working SIM card with data
  • Digital tools and mentoring
  • A chance to build a brighter, connected future

Your support is more than a donation—it’s a lifeline. You’re helping break barriers and bridge the digital divide for people who need it most. We truly couldn’t do this without you.

We’ll keep you updated on the lives you’re changing. Until then, know that you’re part of a growing community rewriting what’s possible.

With gratitude,
John Adewole
Founder, IFB Gaming

Tackling Digital Exclusion with Human-Focused Innovation

In a world driven by technology, true innovation is not just about creating new tools—it’s about ensuring those tools empower people. Human-focused innovation puts people at the center of problem-solving, ensuring solutions are accessible, inclusive, and impactful. At IFB Gaming, we embody this approach by leveraging gaming and digital inclusion to bridge the technology gap for underserved communities.

The Challenge: Digital Exclusion

Millions worldwide face digital exclusion, lacking access to devices, internet connectivity, and digital literacy. This gap is more than just technological—it’s social and economic. Without digital access, individuals struggle to apply for jobs, access education, or even communicate effectively. This is where human-focused innovation comes into play, ensuring that no one is left behind in an increasingly digital world.

IFB Gaming’s Approach: A Use Case in Action

One of our key initiatives at IFB Gaming is Empowering Futures, where we provide free SIM cards, devices, and digital skills training to refugees, low-income individuals, and those with no recourse to public funds through Community Organisations. This initiative isn’t just about handing out technology—it’s about ensuring people can use it to improve their lives.

Take, for example, Amira, a refugee who arrived in the UK with limited digital skills. Without internet access, she struggled to find housing, apply for jobs, or connect with her family back home. Through our initiative, Amira received a SIM card, free digital literacy training, and guidance on using online job platforms. Within months, she secured a stable job, regained financial independence, and started building a new life. This transformation was possible because the innovation wasn’t just technical—it was human-focused.

The Impact: Technology as an Equalizer

By focusing on people first, we turn technology into an equalizer rather than a barrier. Our work at IFB Gaming demonstrates that gaming, connectivity, and digital literacy can go beyond entertainment; they can drive social change. Whether it’s through digital training, gaming for education, or sustainable tech access, we ensure that innovation works for everyone, not just a privileged few.

Scaling Human-Focused Innovation

The future of technology must be built with people at its core. At IFB Gaming, we are committed to expanding our efforts, collaborating with partners, and creating even more impact-driven solutions that make digital inclusion a reality for all.

Interested in collaborating or supporting our mission? Join us in shaping a more inclusive digital world.

Digital Inclusion: Bridging the Digital Divide This Festive Season

This Christmas, the message of connection has never been more meaningful. Virgin Media O2’s new festive advert, Snowing SIMs, captures the spirit of giving by highlighting their incredible SIM card initiative through the National Databank.

At IFB Gaming, we are proud to be part of this inspiring mission, ensuring that no one is left behind in today’s digital world.

Tackling Digital Inclusion through the National Databank

According to Good Things reporting, 2 million households have no home internet, and 2.4 million can’t afford a mobile phone contract. This lack of access often affects vulnerable people facing other inequalities, hence the introduction of the National Databank in 2021.

The National Databank is like a foodbank but for mobile data. The National Databank provides free mobile SIM cards for people who can’t access the internet. Read about the National Databank on Good Things Foundation’s website.

Through our membership with the National Databank, IFB Gaming plays a pivotal role in distributing free SIM cards to those most affected by data poverty in London.

Together, we’re not just delivering connectivity—we’re creating opportunities, fostering inclusion, and paving the way for a digitally empowered future.”

Digital inclusion: Free SIM Cards

For many, the festive season is a time of joy and togetherness. But for others, particularly those facing digital exclusion, it can be a stark reminder of isolation.

In London alone, thousands struggle with data poverty, unable to access the internet for vital services, job opportunities, or simply to connect with loved ones.

Through our membership with the National Digital Inclusion Network, IFB Gaming has distributed free SIM cards to those who need them most. This includes individuals on low incomes, refugees, asylum seekers, people with English as a Second Language, British Sign Language Users, and others without recourse to public funds.

These SIM cards provide not just data, but a lifeline to the digital world—a tool to empower and uplift.

The Power of Connection
Virgin Media O2’s “Snowing SIMs” campaign beautifully showcases how something as small as a SIM card can make a big difference. Whether it’s supporting someone in applying for a job, participating in an online class, or staying connected with loved ones, this initiative goes beyond technology—it is about creating opportunities, fostering inclusion, and preparing the UK for a future of technological maturity and beyond. Virgin Media O2 is at the forefront, driving this essential and transformative change.

Snowing Sims’ – Christmas Ad by Virgin Media O2

Digital Inclusion: A Mission for London and Beyond

At IFB Gaming, we’ve seen firsthand how access to data transforms lives. London is a city of opportunity, but for many, digital exclusion creates barriers to participation.

By working together with the National Databank and like-minded partners, we’re helping to break down these barriers, one SIM card at a time. Read about our recent “Empowering Futures” and “Winter Data Care” initiative on Community Southwark’s website.

How Can Your Organisation Benefit?

By joining the National Databank, your charity or community organisation can:

  • Distribute free SIM cards to support those facing digital exclusion.
  • Help individuals access essential online services, education, and employment opportunities.
  • Strengthen your community impact with a meaningful, practical solution to data poverty.
  • Learn new skills and ways of working.
  • Be part of a National movement focused on eradicating inequalities.
  • Break the silo walls and connect your voice to National discussions and development.
  • Future-proof your organisation with member-only events and a knowledge base.
  • Access the National Device Bank and diversify your funding opportunities.

Why Get Involved?

The National Databank is a simple, effective way to support your community and break down the barriers of digital exclusion.

At IFB Gaming, being part of this initiative has allowed us to connect countless individuals and organisations to life-changing opportunities, and we want to share this opportunity with you.

Get in Touch with IFB Gaming

Need guidance on how to join? Unsure where to start?

IFB Gaming offers consultations to help you understand the process and make the most of this incredible initiative. Together, we can ensure no one in our communities is left behind.

Let’s create a digitally inclusive future—one SIM card at a time. Reach out to us today to learn more about joining the National Databank!

This Christmas, as we embrace the joy of giving, let’s remember the power of connection. Together, we can continue to address digital exclusion and data poverty, ensuring a brighter, more inclusive future for all.

The socio-economic benefits of esports

Video games have come a long way since the early binary instalments, the arcade system, and the first multiplayer trials at M.I.T. Today’s gaming consoles are basically portals to infinite social and entertainment worlds, just like social media.

As science and technology transform the way we live, the way we vote, and the way we do business, it is pivotal to resist the inclination that it will not transform the way we play. 

E-sports is all about play, fun, networking and video gaming – It is competitive and collaborative video gaming. 

In a previous update, here, the CEO imparted the ‘benefits of gaming and contemporary gaming consoles’, such as the Xbox One and PlayStation 4. 

What is esports?

Once upon a time! Players converged at an agreed location and on a specified date to enjoy gaming. Today, players can coordinate and enjoy competitive and collaborative video gaming from the comfort of their sofas.

The phenomenon is enabled by technology adoption maturity and connected mediated technologies underpinned by the Web. This new way of organising and enjoying video games paved the way for electronic sports, popularly known as e-sports.

Esports or electronic sports is competitive multiplayer online gaming. Esports can be staged in front of a live audience and millions more online, as epitomised during the 2018 Winter Olympics in Korea. The 2018 Winter Olympics also manifested its capacity for reconciliation as North and South Korea put the past behind them to enjoy the event as a whole.

As a form of sport, esports has been brewing in the background for decades, and it is far from new or emerging. However, before imparting the economic benefits of esports, I believe it is imperative to open up on the barriers that hinder its manifestation, below:

The Barriers: Research, market penetration & tech-adoption maturity

1. Research

Game developers, such as Microsoft and Sony, have invested heavily in connected, immersive, and ubiquitous gaming constructs with relational themes. Similar to social media, people are connecting, learning, and innovating on a universal scale. While brands capitalised on the emerging trend,  it was impractical for science due to the connected and multiverse dimensions in gaming, due to science protocols, and due to parenting. Nowadays, researchers include parents and guardians in their investigations and data collection processes.

Further, stereotyping in the past meant social exclusion, as knowledgeable players and specific genres were omitted from the discussion. This meant that while scholars continued to recruit and remove people from the spaces that define them for studies, a parallel form of community was in development, and brands could be part of the development.

2. Market penetration and data

While brands and multinationals transformed new audiences for competitive advantage, science and academia could not due to research protocols, evidence, and parenting. What we’ve witnessed so far are early penetration strategies by brands and organisations to establish a presence and voice in gaming communities. This is through hyper-branding, sponsorship, and advertising initiatives.

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Chart showing the world’s top earners (Pic – Business Insider)

3. Technology-adoption maturity

Technology-adoption maturity simply refers to the period in human evolution associated with a holistic adoption and use of technology in daily life.

The digital-non-digital or social-technology mix magnifies complexities with contemporary gaming research and applied sciences. The gaming industry integrates unique and diverse industry sets, as well as sophisticated computer-mediated-communication infrastructures, held together by AI, the Cloud, and the Web. According to Gartner, the gaming industry is on course to become the largest single contributor to the entertainment and education industries. 

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The Benefits of E-sports

1. Economic benefits

According to the British Broadcasting Corporation, e-sports will generate more than £1bn in global revenue and almost double its global audience to nearly 600 million people by 2020. In a corresponding national report, Ukie estimates an increase in the UK audience to a staggering 8 million by 2019.

The anticipated and confirmed inclusion of esports at the 2018 Winter Olympics epitomises the national benefit of esports. The immediate economic benefits of esports fall under job creation, international relations, learning infrastructures, and new tourism.

2. Social Benefits

Like most sports events, e-sports impacts every level and culture that inhabits society. At a local level, e-sports may facilitate cohesion and integration in deprived areas of society. Video games are one of the favourite pastime activities for both children and adults.

Esports can play a pivotal role in sewing together broken social fabrics and bridging cultural and national barriers, as players can interact directly and learn in self-configured spaces with some freedom of operation.

3. Research and applied science benefits

Online gaming has been contributing to science for decades, and we also have our own game/citizen science project (Galaxy Zoo) at the University of Portsmouth. The manifestation of e-sports in a non-game context is particularly beneficial to science because it brings distinct industries together. Many of these industries would otherwise not enter any form of discussion if not for the maturity of technology adoption.

An international coalition of Game studies scholars has openly called for new and connected research methods that reflect the complexity and ambiguity of contemporary living and playing.

Esports to have a global audience of 600 million by 2030: Business Insider

Future of e-sports

Though esports present unique opportunities to engage and capture an untapped audience, it is not a substitute for traditional and outdoor play. E-sports is a unique way to reach excluded young people. In the near future, we should expect to see some esports in colleges, higher education institutions, and the workplace.

Gaming and e-sports are not substitutes for outdoor play and real sports. See my e-Learning industry article: Online Gaming Safety: Top Tips For Parents, Guardians, And Players on the eLearning industry’s blog.

IFB Gaming Reflects on 2023 and Unveils Goals for 2024

We are delighted to address you today with a profound sense of pride and gratitude as IFB Gaming reflects on the remarkable achievements of the past year. Together, we have not only marked significant milestones but have also laid the foundation for an exciting future in the realms of gaming, business, inclusion and community development.

Get Online Week 2023 was a resounding success, and we also want to express our deepest appreciation to our founder, John Adewole, for his visionary leadership. The initiative’s impact in Empowering Futures, mitigating health inequalities and fostering digital inclusivity has been truly inspiring. We have bridged gaps, connected communities, and paved the way for a more inclusive data collection and analysis digital landscape in the London Boroughs of Southwark and Lambeth.

In addition to the success of Get Online Week (2023), we are thrilled to announce that IFB Gaming has been shortlisted for a Southwark Business Excellence Award, which takes place at Southwark College on the 15th of February 2024. This recognition underscores our commitment to business and innovation, research and education, and making a positive impact in the communities where we operate. The shortlist is a testament to the passion, dedication and hard work of every employee at IFB Gaming.

Looking ahead to 2024, our goals remain bold and ambitious. We remain committed to pushing the boundaries of innovation within human-focused technological or digital solutions and sustainable community development and integration.

We will continue to invest in research and development, connecting Higher Education, The Third Sector, Technology and Telecommunications industries, Lawmakers, and relevant organisations to timely, practical and usable data and insights and hard-to-reach communities. Ultimately, ensuring that IFB Gaming remains at the forefront during technology adoption maturity and beyond.

IFB Gaming shortlisted for Business excellence award in Southwark

2023 Key Achievements

NHS Digital: Achievements with NHS Digital during the lockdown have seen our current contract extended to early 2025. We continue to work with NHS Digital’s User Experience and User Research teams to ensure that healthcare solutions are accessible, usable, and relatable to everyone in England.

NHS England: Following the anticipated merger of NHS Digital with NHS England in January 2023, IFB Gaming has actively explored new ways of accessing hard-to-reach groups and communities and working with the NHS on inclusive healthcare solutions.

Inspiring Minds! Empowering Futures!! The maiden outreach empowering futures was a resounding success, which involved players from our 7 pillars of Digital Exclusion: Citizenship, Living, Commerce, Education, Healthcare, Governance, Safety and Security.

Community as Service (CAS): 2023 was a brilliant start to our maiden outreach CaS initiative. Community as Service (CaS) saw new knowledge and operations partnership acquisitions with charities and community organisations in London.

Southwark Business Excellence Award: As a games-based research and learning organisation, it is truly a delight as well as an honour to be noticed and shortlisted by Elephant and Castle Town Centre and the London Borough of Southwark for this prestigious award. Especially in the Contribution to Community category. We look forward to continuing our work in London communities in 2024 and beyond.

Gaming as a Sustainable Community Development Tool: Once again, IFB Gaming has practically manifested the efficacy and vitality of the gaming paradigm as a practical construct and social penetrator and accommodator for insecurely attached individuals and communities.

We aspire to expand our initiatives, not only to promote digital inclusivity but also to empower charities, Higher Education, Lawmakers, the Third Sector, businesses and lawmakers.

As we embark on this exciting journey, we are confident that with your continued support and partnership, IFB Gaming will reach new heights of success. Together, we will shape the future of English research and communities, inspire creativity, and contribute to a connected and inclusive nation and world.

Thank you for being an integral part of IFB Gaming. Here’s to a year of innovation, growth, and shared success!

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